FITCHIN ARENA

�High Level Pitch

Date: 13/06/2023���

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WARNING

Fill this deck thoroughly

Any incomplete applications will be disqualified.

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Keep in mind that the quality of this presentation reflects the quality of your project. A poorly written presentation will reflect poorly on your application.

Instructions

Fill each slide in this document.

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Replace gray text with your own. Do not keep placeholder text.

Fill additional documents and link them in the proper sections.

SUMMARY

EXPERIENCE OVERVIEW

Creative vision�Art direction�Inspiration�LAND topology����

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DESCRIPTION�

�Are you ready to explore the new e-sports arena? FITCHIN ARENA in The Sandbox is an innovative project that aims to create an engaging destination for teams, brands, and sponsors in the esports metaverse. The experience we offer is unique and exciting, as players can earn NFTs and rewards by solving quests, participating in educational challenges and tournaments, collecting wearables, and connecting with teams and players. As soon as users arrive, they can collect FITCHIN points and explore the main game spaces. In our educational section, users can meet each esports team and learn more about what they can do inside the arena. Completing the 20 different quests we have prepared will be a fun adventure. After finishing all the quests, players will gain wearables and NFTs and be able to participate in FITCHIN exclusive events and tournaments.

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The most exciting aspect of FITCHIN ARENA is that players can watch and participate in exclusive livestream events, making it a groundbreaking project that has the potential to make a significant impact in the metaverse. Our goal is to offer a new level of interaction between players and esports teams, providing deeper immersion into the world of gaming. We believe that FITCHIN ARENA will be a great success and will offer a unique and unforgettable experience

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PITCH�

Welcome to FITCHIN ARENA, an immersive gaming platform in The Sandbox, play and interact with the world's top esports teams, participate in tournaments, and solve quests to earn NFTs and exclusive rewards. Experience the excitement of engaging in live-streaming events and become an active member of your new team's community. Collect badges, wearables, to customize your own avatar. Join us in this new and amazing world of esports!

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CREATIVE VISION

GAME MAKER VISUALS�

A brief visual demonstration of what you’ve already built in the Game Maker (trailer, teaser, walkthrough, vertical slice, prototype, etc). You can also add some screenshots (characters, environments, art style, etc). Present it with a brief sentence.

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ART DIRECTION

ADD VISUALS HERE

Cryptoticker (in more detail):

Trailer: https://drive.google.com/file/d/1cMypQmEeRnAXH3JTYRCqMrDR6gc_w45f/view?usp=share_link

Walk-through: https://drive.google.com/file/d/1FbM4GAt3KNTlIHbO-AvjnK_NDG-IJm2L/view?usp=share_link

Explorative quest: https://drive.google.com/file/d/1Xahv89sPRqdmqP4Ed_d367jseKDfxfxM/view?usp=share_link

Educational Quest: https://drive.google.com/file/d/18x9rbQNEB3WCDAB5htrpV0BuP9U9oqQ_/view?usp=share_link

Challenge: https://drive.google.com/file/d/11eNY-kIREYpjL1r42h6tWwPbMA5YWkGW/view?usp=share_link

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Colonize Mars Benefica Snoop Land Nexo

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VOXEL ART

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A showcase of voxel art created by the team: props, characters, NPCs, creatures, avatars, animations - anything that demonstrates your artistic and technical ability to create assets for your experience.

We have created several different prototypes and complete Experiences for different clients already, which led to numerous custom models that we have divided into a set of categories (see our google drive folder for a complete overview) https://drive.google.com/drive/folders/14qicy2E-i6QRndgNNEAAEV5VgJJ162bp

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ART DIRECTION

ADD VISUALS HERE

Aztec warrior

Rare Wildcat

Assets several projects

CONCEPT ART AND MOOD BOARD�

If applicable, a collection of concepts for your experience: drawings, digital art, maps, sketches. If you use AI, make sure that all images are relevant and highly descriptive of your experience. Do not use AI art if it does not serve to illustrate your vision. Present it with a brief sentence.

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ART DIRECTION

ADD VISUALS HERE

REFERENCES AND COMPETITORS�

Main references and competitors

We currently don't have direct competitors that offer the same range of products that we offer. FITCHIN is the only company that offers community platforms of connectivity in the metaverse, monetization, investment and transactability to its customers. There exists several gaming companies that only offer blockchain tournament platforms also such as Play to Earn, Chiliz, WAX, Ultra, Gizer and Engin. FaZe Clan, the virtual game organization, developed a virtual world known as 'FaZe World' to host virtual events and games

Did you take inspiration from any other game/experience? Part of the inspiration for the FITCHIN ARENA came when one of our partner teams, KRÜ, created Kuniverse a digital gaming metaverse with a stadium with football-themed games.

REFERENCES

COMPETITORS

INSPIRATION

Kuniverse

LANDS OVERVIEW�

• Land size of proposed experience: 2x2, for 1 experience.
• We are landowners, we own 12 lands
• Social hub: The championships and matches will be livestreamed in screens located in the center of the Arena
• We chose a 2x2 land because we want to accommodate as many users as possible inside the arena for live-streaming events. There will be ~20 quests, some of which will be explorative and require a large area. Additionally, each team will need a dedicated space and structure for the gamers and fans. Currently, there are 4 teams, and we will be incorporating 2 new teams in the future. Each team's area will include a quest, a trophy room, dedicated areas for learning with NPCs, and a gaming/party area for players and fans. Each team has a community of over 100,000 users

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LAND ORGANIZATION

LANDs TOPOLOGY

2x2

Social hub

Solo Game

Multi Game

Pick and place

Solo Game

Solo Game

Solo Game

GAMEPLAY OVERVIEW

Game content�Game loop�Core features�����

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Note: if you have multiple experiences, please duplicate this part of the GCD

GAME SCOPE�

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• Length of gameplay: ~60 minutes
• No. of Quests: ~20
• Difficulty: Medium
• Type of game: casual.
• Audience: E-sport/gaming fans

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CORE FEATURE LIST

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• Video and audio streaming in the arena for an immersive experience
• Advanced platforming taking advantage of the new movement capabilities
• Dynamic weather system using timed events
• Visually impressive arena and environment combining the new light and VFX behaviours including fireworks
• Take part at activities were everybody can participate using crowd events
• Customize your avatar by wearing esport team merchandise or other
• Complete quizzes and find out more about Fitchin.gg and every team
• Allow teleportation to create the illusion of diving into a gaming system/portal

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KEY SELLING POINTS (KSP)�

• Experience a unique storyline as you work your way up from fan to highly respected VIP member!
• Get to know each of the esport teams participating in the tournament, gain backstage knowledge and access to their team house by completing quests!
• Be immersed by the astonishing futuristic esport arena that has been created by leveraging multiple new Game Maker features!
• Participate at crowd events and influence the environment for higher multiplayer engagement!

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GAME CONTENT

Make sure to leverage 0.8 features, as shown below:

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• Increase realism, set the tone, guide players, create new puzzles, and more…

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• Give players rewarding feedback and add stunning game polish

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• Sequence logic for more immersive active play or passive entertainment

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• Build any world you can imagine with granular ambience and gradual fade

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• Build all new level designs that use 3C enhancements

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• Engage players collaboratively

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• Explore vast new storytelling opportunities

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• Entertain, educate, advertise, show flashbacks, give clues, etc

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3 MAIN PILLARS GAME MAKER 0.8

NOTE: Please erase this slide once the document is complete

LIGHTING / VFX

VIDEO / AUDIO STREAMING

MULTIPLAYER GAMING

SUPER MARIO’s LOOPS

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GAME LOOP - Super Mario - Example

Core loop

Secondary loop

YOUR EXPERIENCE

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Core loop

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GAME LOOP

Secondary loop

DESCRIPTION�

• Name of the feature

Fitchin Arena dynamics�

• Behavior of the feature

This core feature is used to create a liveful and dynamic environment including 0.8 features like timed events, player activated crowd events, changing weather, new VFX, Lighting and Post Processing. With Video and Audio Streaming, the arena will show tournaments for high engagement.�

• How the feature is integrated in the game

Depending on the progress of players during the quest line, they will trigger global events that involve all players. Each player and their actions have an impact on the dynamics of the environment.�

• Game Maker Feature used

0.8 features

- Video & Audio Streaming, - Timed events, - Crowd events,

- Weather Switcher, - Post Processing, - Lighting, - VFX, - New Movement System, - Actor property, - Wearables

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- Asker, - Message Broadcaster, - Basic Platform, - Doors, - Animated Decoration, - Asset Spawner, - Button, - Replace Asset, - Indicator, - Speaker, - Climbable, - Collectible, - Health, - PlaySound, - Toggle, - Rarity, - Pickable, - NFT Display Information , - Image Display, - Drop

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CORE FEATURES (1 slide / main feature)

VISUALS

LEVEL DESIGN MAP

�Add a rough map of the experience, showing the different areas and points of interest from side and or top-view.�Describe your map

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GAME ORGANIZATION

PASTE YOUR MAP HERE

BUSINESS PLAN

Tokenomics�NFT drop�In-game shop�Community�Profit & Loss�Live operations����

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GEMS & CATALYSTS�

• NFTs, will be attributed Catalysts that will be used to define their rarity:
• Those Catalysts attributes are: Power, Defense, Speed, Magic & Luck

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If you already know, please detail what assets you would like to use for your NFT drops.

• Summary of NFT asset usage, options:
• Normal Asset: eg partner-branded decoration
• Wearable (only in solo exp): esport team-branded shirts, etc
• Art: eg Logo and images from partner
• Pass to an Event eg concert. complete quest to get a pass to unlock experiences: livestream events

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NFT ASSET DROPS

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NFT UTILITY

Our intention regarding NFT drop and utility for all our assets.

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Utility for all our assets:

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Common: 10-20 (eg Fitchin logo, different art prints (team logo, snapshots of memorable moments), plants, soda machines, fitchin-branded assets..)

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Rare: 6 (eg Giants/Leviatán/KRÜ rare wearable, Fitchin trophy non-glowing, mascot?, Sergio "kun" agüero npc)

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Epic: 3 (eg Giants/Leviatán/KRÜ epic wearable)

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Legendary: 1 (eg Fitchin championship-trophy glowing)

TOKENOMICS

OVERVIEW�

• Our in-game shop will offer a unique environment for promoting FITCHIN and its team's NFTs, increasing brand awareness, and driving sales. Additionally, it will allow the seamless display and sale of wearables for each team. The shop will include an exhibition area dedicated to showcasing FITCHIN's main teams wearables and NFTs, with a customizable space for each team. Users that have obtained early access to new NFTs by completing all the quests in FITCHIN ARENA will be able to acquire those assets just from our shop. The communities of each team are the most important, so in the in-game shop they will be able to buy and obtain (the winners of tournaments) exclusive wearables.

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PARTNER BOOTH - Illuvium

NFT GALLERY - Cryptoticker

PARTNER BOOTH - Aavegotchi

NFT IN-GAME SHOP

EXAMPLES

COMMUNITY & SELF MARKETING

• What size is your existing community, and what is your expected following one year from now?
• How do you aim to achieve community growth and expand your reach?

Briefly give ideas on how you plan to increase your following on social media, to make self marketing more effective and increase your reach.

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• Knowing our audience: Continuing to research the consumption habits and interests of esports and web3 followers in order to create engaging content and conversations. We add the audiences of our partner teams to our own:
• FITCHIN Audience: +50.000

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• KRÜ Audience: +775.000
• Furious Audience: +140.000
• Leviatán Audience: +150.000
• Giants Audience: +560.000

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• Quality content: such as news, event updates, high quality videos and photos of our events and products, and interviews with experts in esports, web3, and metaverse. Example

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• Experiences: We offer our followers unique experiences in different areas: competitive (tournaments of their favorite games and community events), social (meet & greet with their esports idols), belonging (being invited to events in the metaverse of their favorite esports teams).

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• Community interaction: Maintain close communication with web3 users, esports fans and the esports teams themselves, create surveys and interactive posts. Involve the follower in the brand and the process.
• Example: Asking our community how they would like the FITCHIN Arena to be or what experiences they would like to have there

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• Influencer Marketing: Continue to build relationships with international influencers in the metaverse and esports industry to increase reach, trust, and credibility. We have influencers from our partner teams: KRÜ, Furious, Leviatan, and Giants, as well as the teams' own brands.

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• Educate: We educate the different agents of esports (staff, players, content creators, fans) about the possibilities of the metaverse through content on social media and gamified events with all of them.
• Example

Following & Follower Expansion

COMMUNITY & SELF MARKETING

• Creators are expected to self-market themselves on social media and develop a following and community engagement, starting long before their projects and NFT drops are expected to launch.�
• The Game Maker Fund provides educational materials on self-marketing, managing social media, and developing an effective self-marketing roadmap/schedule. These will help you to self-market and develop engagement for your project, but first we want to hear what plans you already have.�
• Remember that community development needs to begin alongside developing your project, long before your experience and NFT sale launch dates are known.

Social Campaigns & Self-Marketing

Briefly give ideas on how you plan to utilise social media to self-market your project. For example, campaign ideas, contests/giveaways, slow-burn teasing, and so on.

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• Communication: We will continue to promote all of our events and updates on Social Media, Press and our own platform.

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• NFT launch: In addition to the multi-platform launch campaign, we have our partners: KRÜ, Furious, Leviatan, and Giants to help with the distribution.

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• Contests and giveaways: To encourage less experienced users to enter The Sandbox to win a prize. This reduces friction and increases user engagement. Prizes will include wearables and/or NFTs.
• Example of metaverse giveaway

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• Campaigns: Efficient paid campaigns on our social media platforms that allow us to reach a larger base of users interested in our products and events.

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• Events: In addition to our partner team events, we will hold events for the entire gamer community at FITCHIN Arena to maintain a constant flow of users. This way we can continue to build community and have quality content to promote (Photos, videos, clips…)

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• Recognizing the community: We will continue to have a close relationship with our community by sharing their content and encouraging them to post their experiences.
• Conversation Example 1: FITCHIN Communities Party
• Conversation Example 2: Giants Ultimate Cup x FITCHIN

• Successful communities rely on engagement from their followers. The greater their engagement, the further their follower reach is expected to grow.�
• Social media platforms prioritize high-engagement posts above all others. Meaning, the more engagement your social media posts have, the more users the platform will organically expose your posts to.�
• We’re interested in learning how you plan to build, grow, and maintain your social media engagement for self-marketing purposes. Remember, the GMF will give education to assist you with this.

COMMUNITY & SELF MARKETING

Community Engagement

Briefly describe how you plan on keeping your community engaged with your content and how you plan to expand your community engagement.

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• Constant interaction: Humanizing our brand to followers is essential to earn their trust and loyalty. We respond to all mentions, answer questions, laugh with them, and create valuable experiences for and with them.
• Interaction Example 1
• Interaction Example 2

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• Hot topics: In addition to our own brand and products, at FITCHIN we join in on trending topics of conversation within our areas of interest. This way we reach more people and become a source of interest for the audience.
• Example 1
• Example 2

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• Giveaways: We make sure that our giveaways excite our followers, and they are accompanied by strategic engagement posts to reduce post-giveaway bounce.
• FITCHIN Giveaway Example

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• Contests: That allow users to have fun while participating (taking pictures of their avatar, posting memes, joining a trend...). It also requires sharing, so we can have more reach.

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PROFIT & LOSS

Profit and loss forecast: GMF Profit & Loss template document. �You will find a calculator for your NFT sales and the scarcity table for those assets.

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OVERVIEW�

If we were selected for a season or event, we would do the following actions to promote the experience:

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• Promotion by livestreams with giveaways.
• Invite users to the event with influencers from our partner teams: KRÜ, Furious, Leviatan, and Giants, as well as the FITCHIN teams' own brands.
• To encourage new users to participate in these events in The Sandbox, we will give the opportunity to win a prize like wearables and/or NFTs. FITCHIN Giveaway Example�

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• Exciting giveaways accompanied by strategic engagement posts with a high reach factor as users must share and mention their friends.
• Influencer x FITCHIN Giveaway Example
• Reward system: Most loyal users who attend to all the events and promote the event using their own social media will get a recognition in our own platform and Social Media.

LIVE OPERATIONS

PRODUCTION OVERVIEW

Production planning�Detailed quote�Team����

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Note: if you have multiple experiences, please duplicate this part of the GCD

PRODUCTION PLANNING

Production planning document : FITCHIN production planning Document

DETAILED QUOTE

Budget document,

TEAM

Give us an overview of the team and help us understand who will be working with Vox-Edit, Game Maker, or both.

Please include information about who the team are and their experience (Add Linkedin profiles if existing)

In addition to those information, feel free to showcase previous projects you have worked on. (even outside of TSB)

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Michael Gantner (Game Designer)

Dominik Mryka (Game & Level Designer) https://www.linkedin.com/in/dominik-mryka-734926230/

Susanne Bataloff (Game Designer, Voxel Artist) https://www.linkedin.com/in/susanne-bataloff/

Jonathan Lübeck (Game Designer)

Vanessa Miske (Voxel Artist) https://www.linkedin.com/in/vanessa-miske-443737230/

Luis Peña (Voxel Artist)

Projects outside of TSB:

Previous TSB projects:

ALL RIGHTS RESERVED © 2022 — THE SANDBOX GAME