Social Impact Template Deck

Here is an outline of the types of slides in a social impact deck that we’ve seen be especially effective

Venture intro

• Venture name
• Logo
• In one sentence summarize what your venture does
• If you dont already have this sentence, try this TechStars format “For [x] people who have [y] problem, we do [z]”

Personal Connection to the Work (Optional Slide)

• An image
• Voice over the story of why you feel personally motivated to solve this
• Optional (can also put at the end)

Problem

• What is the problem that you are trying to solve?
• Make it very specific
• I need to know in 1 min what this problem is, who it is affecting and how big it is

Solution

• What is your solution to this problem?
• Describe your solution in more depth (can use 2 slides for this)

Your traction to date

• Show us it works: For example, include number of people served, partnerships built, impact to date and other metrics of your venture

​

• The goal of these first slides is to have this impact on those hearing your story:
• Oh wow! This IS a huge problem. We really need to solve it.
• Cool solution. But does it work?
• Wow. Looks like it does work!
• I want to learn more! (Now ready for all the details)

Details of Your Offering

• Share more about what you do, and how it works
• The goal is to give people a visceral sense of what you do
• Consider including a concrete user story

​

Go to Market

• Who are you serving and how?
• What is your strategy for reaching these people? E.g., What are your distribution channels?

*Note that this can also be broken down into 2 slides depending on the content

Business Model

• How do you bring in money?
• Consider showing a pie chart with how you currently get money, and possibly another pie chart with how you use it

Competitors and your solution

Impact measurement

• Tell us more about the way you measure impact
• This should include some numbers based metrics
• It can also include some quotes or testimonials
• You can also include a plan for more impact measurement in the future (e.g. an outside partner will study the effects)

​

Partnerships and Awards

• List the logos of the groups you partner with
• List the logos of any awards you have gotten

​

Note: This can also come earlier in the flow if you want.

​

Path to Scale

• What does scale look like for you?
• How do you get there?

​

Team

• Tell us more about who you are and why you are best positioned to solve this problem and why you all care/understand this problem personally at greater depth
• Give backgrounds and logos of other team members and/or advisors that make your solution more compelling
• Ideally this is your team member’s pictures, and any advisors/board members and either logos or bullets under each one saying what they uniquely bring to the team

Long Term Vision

• Return us to the initial problem and paint a picture of the world where this is solved

Appendix

Use of Funds

• Tell us more about what your next milestones are and what you want to use the funding for

More Details about Your Offering

• Back up slides with more details about your offering in case you get asked about it