5
THE 5-TOUCH
FOLLOW-UP SEQUENCE
A simple, human message sequence that turns quiet quotes into booked jobs — without sounding pushy.
5 TOUCHES
Day 0 → Day 14
FOLLOW-UP THAT WINS THE JOB
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1
TOUCH 1
Immediate — within 5 minutes of inquiry
“
Hi [Name], thanks for reaching out to [Business]. I got your message and will send over a quote within the hour.
Any questions in the meantime?
[Your name]
SPEED WINS THE LEAD
FOLLOW-UP THAT WINS THE JOB
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2
TOUCH 2
Same day — 3 hours later if no reply
“
Hi [Name], just sent over that quote. Let me know if you'd like to adjust anything or have questions. Happy to jump on a quick call too.
OFFER AN EASY NEXT STEP
FOLLOW-UP THAT WINS THE JOB
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3
TOUCH 3
Day 2
“
Hey [Name], just making sure you got the quote I sent yesterday. What works best for your timeline?
GENTLE, FRIENDLY CHECK-IN
FOLLOW-UP THAT WINS THE JOB
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4
TOUCH 4
Day 5
“
Hi [Name], I know things get busy. The quote is still open if you need it. Would a quick 10 minute call be easier than back and forth messages?
REDUCE THE FRICTION
FOLLOW-UP THAT WINS THE JOB
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5
TOUCH 5
Day 14
“
Hey [Name], if timing wasn't right, no worries at all — just wanted to make sure you got sorted either way. Here if you need us.
LEAVE THE DOOR OPEN
FOLLOW-UP THAT WINS THE JOB
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STAY IN THE FOLLOW-UP
Five simple touches. Zero awkwardness.
1
5 min
Instant acknowledgement
2
+3 hrs
Send & offer a call
3
Day 2
Friendly check-in
4
Day 5
Lower the friction
5
Day 14
Leave the door open
Save this post for your next quote follow-up.
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