THE SUPPLY CHAIN IS AN ARRANGEMENT BETWEEN PAIRED LINKS WITH AN EMPHASIS ON CONTROLLING AND MANAGING THE RELATIONSHIPS IN ORDER TO MOVE PRODUCTS THROUGH THE PROCESS EFFECTIVELY.
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PROBLEMS IN SUPPLY CHAIN
1. REDUCED INVENTORY
2. IMPROVED CUSTOMER SERVICE BENEFITS
3.DEVELOPMENT OF STROBG RELATIONAL LINKS
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PROBLEM IN SUPPLY CHAIN
1. CHANNEL RELATIONSHIPS ARE STRAINED
2. LACK OF CO-ORDINATION AMONG CHANNEL MEMBERS
3. DISPROPORTIONATE VALUE FROM SUPPLY CHAIN
4. CHANNEL PERSONS ARE NOT COMMITTED TO IMPROVEMENT