1 of 7

Electrification Coaching

Volunteers sharing experience & training on home electrification & energy efficiency

    • Primarily addressing homeowners
    • Fellow consumer, not as energy professional

​

Programs and tactics

    • Help individual homeowners clarify personal home electrification goals & plans
    • Provide project assistance
      • Identify obstacles and tradeoffs
      • Help identify vendors and review bids
    • Outreach on electrification’s advantages to unfamiliar community segments

​

​

2 of 7

Training from Rewiring America�

  • 4 weekly 90-minute online sessions plus breakouts w/ “guides”
    • 25-30% on air source heat pumps
    • Energy audits, weatherization, insulation, air sealing
    • Solar, water heating, induction stoves
    • electrical service & panel issues
  • Certification requires capstone project
  • ~1000 trainees nationally
    • ~6 in NH, half in Monadnock region

​

3 of 7

Important Consumer Issues

  • Perception that heat pumps are not efficient/sufficient in our climate
    • Tradition-bound HVAC companies may help to perpetuate this story
  • Prevalence of 100A electrical service
    • Complicates but may not preclude electrification
  • Federal and state incentive programs can seem complicated
    • E.g. specific requirements with credits for EVs and heat pump
    • Not all vendors willing to provide assistance

4 of 7

Key Messages for Electrification Outreach

  • Modern electrical machinery ~3X as energy efficient than combustion
  • Efficiency means low operating costs and pollution reduction
  • Performance and comfort benefits
    • e.g. air conditioning w/heat pumps

5 of 7

Regional Electrification Initiatives

  • Monadnock Sustainability Hub began rolling out “Electrify Monadnock”
  • Well-established solar focused community programs
    • Plymouth Area Renewable Energy Initiative
    • Hillsborough Area Renewable Energy Initiative
  • NH Energy Expo in Fall 2024
    • Bow, Dunbarton, Weare, Pembroke, & Concord Energy Committees sponsors
    • consumer education sessions and supplier displays
  • Others?

​

​

6 of 7

Challenges & Opportunities

Challenges

  • Scaling up!
    • Linking up with fellow aspiring coaches, especially within the Merrimack Valley
  • Reaching potential audiences and clients, especially….
    • those not already self-directed toward electrification
    • landlords
  • Limited consumer feedback available for local installers
    • Rewiring America has unmet aspirations

Opportunities

  • Informal networking re above challenges
  • Sharing in community outreach events on electrification (EV shows, Earth Day …)
  • Others?

7 of 7

References

  • Rewiring America Coaching Application

https://www.rewiringamerica.org/go-electric/electric-coaches

  • Green Energy Times article: Trained Volunteers Help Drive Home Electrification

https://thirdact.org/new-hampshire/2024/11/15/trained-volunteers-help-drive-home-electrification/

  •  Monadnock Sustainability Hub coaching

https://monadnocksustainabilityhub.org/programs/electrify-monadnock

  • Plymouth Area Renewable Energy Initiative

https://plymouthenergy.org/programs/

  •  Hillsborough Area Renewable Energy Initiative

https://www.harei.org/about

  • Class in Manchester @ UNH/OLLI 3/14/25: Heat Pumps and other Rewarding Home Appliance Opportunities; see pg 36 of Spring 2025 online catalog: https://www.unh.edu/olli/courses-events

​

​

​