CONSUMER REPORT CARD
Decoding 2025 to win in 2026
Presented on 19th Feb 2026 by:
OnePulse Africa
What you'll see and hear...
Local Voices
2025 was a year defined by...
AI Acceleration
Some consumer observations
Sheng as cultural currency
F & B
KFC relatable fun moments
AI everywhere...
Indiscriminate use of AI
OOH reimagined
Brand Sorrys
What consumers picked up on in 2025
Soko style of marketing online and Live shopping
Kadogo Economy still rules
Relatable life experiences
Comment sections taking over - brands + consumers
The real conversations happen in the comment section
New beverage consumption habits - Jaba juice, energy drinks, traditional brews
Some emerging opportunities for Brands
The fitness movement
Brand opportunities?
Experience redefined - The rise of micro-communities and mini-cultures
Tree planting
Sports sponsorship: Kenyan tennis star Angella Okutoyi
More opportunities for brands:
2026 and beyond...
AI will continue disrupting the marketing space, especially now that GPT has introduced ads
The age of co-creation is here. Consumers want to be involved.
Dr Pepper... original video, and the resulting ad
Some take-aways
1. Rise of Algorithmic consumer
We’re now consulting AI to make decisions on our product choices.
Are Brands ready for “non-human customers” ?
2. Value Vs. Volume.
Shoppers now more driven by value not cutting back on purchases.
They’re buying cheaper, looking for promo’s, cheaper outlets etc.
Increased competition will yield to shifty brand loyalty..
Use tools like OnePulse to get instant consumer insights. Listen, adapt, iterate.
Brand advocacy
Push UGC Organically
Create products and experiences worth sharing. Let customers do the talking (and the selling).
UGC keeps winning -
Kenyans became brand evangelists
HAVE A HEALTHY DISREGARD
FOR THE IMPOSSIBLE
Going into 2026...
abby @onepulseafrica.com
info@onepulseafrica.com
BUILDING FUTURE-READY BRANDS THROUGH INSIGHT-POWERED SOLUTIONS
ONEPULSE AFRICA