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Housekeeping

The meeting is being recorded! The slide deck and recording will be added to the

Walk Manager Resource Center within a week.

Put your questions in the chat throughout the presentation! We will answer them in the chat or live at the end.

The content of this presentation is for licensed NAMIWalks events only, but can be shared with board members, volunteers, and other local NAMI Staff.

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NAMIWalks �Team Introductions

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Agenda

Morgan’s Monthly Memo
April Planning Timeline
All About Media Partnerships
Hosting Your Team Captains Meetings

Arielle, NAMIWalks Washtenaw County

Next Meeting
Q&A

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Morgan’s Monthly Memo

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Morgan’s Monthly Memo

A New Section

From the mind of the NAMIWalks Lead
Will feature a variety of topics each month
April:

Walk Star Lapel Pins
Upcoming Development Trainings
Challenge Winners
Board of Directors T-shirt

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Morgan’s Monthly Memo

Walk Star Lapel Pins

Have arrived for 2026!
Danica will email you 6 weeks before your event to confirm your mailing address

Pins will be mailed to you at 4 weeks before your event
Should be distributed to Walk Stars during Opening Ceremony and mailed or given to those that were not present

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Morgan’s Monthly Memo

Walk Star Lapel Pins

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Morgan’s Monthly Memo

Upcoming Development Trainings

How NAMI Champions Mental Health in the Workplace

Thursday, April 30
1 p.m. ET/12 p.m. CT/11 a.m. MT/10 a.m. PT
60 minutes

Utilizing and Engaging Corporate Partners for Fundraising

Thursday, May 7
1 p.m. ET/12 p.m. CT/11 a.m. MT/10 a.m. PT
90 minutes

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Morgan’s Monthly Memo

Walk Manager Challenge Winner

27,100% Growth and $6,775 increase

in Team/Walker Dollars from

March 17 - March 31

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Morgan’s Monthly Memo

New for 2026: Board of Directors T-shirt

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Morgan’s Monthly Memo

New for 2026: Board of Directors T-shirt

Adult Small - Adult XL: $6.40
Adult 2XL: $7.60
Adult 3XL - Adult 5XL: $7.83

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April Planning Timeline

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April Planning Timeline

Planning Timeline

A comprehensive, step-by-step roadmap that outlines key tasks, milestones, and suggested due dates for NAMIWalks event planning. It provides a clear sequence of activities, organized by category, to guide Walk Managers through the entire planning cycle. The Planning Timeline helps Walk Managers stay on track, prioritize effectively, and complete essential tasks at the right time. It also supports strong recruitment, sponsorship success, and a smooth event day.

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April Planning Timeline

Planning Timeline

Available on the Walk Manager Resource Center
Includes tasks with suggested due dates tailored to your Walk date
Organized as a “Master Agenda” with tabbed sections by planning category

Features progress-tracking columns to help monitor completion
Offered in two versions: one for established events and �one for first-year events
Aligned to the Fall United Day of Hope (October 10)

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April Planning Timeline

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All About Media Partnerships

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All About Media Partnerships

What is a Media Partnership?

A media partnership is a collaborative relationship between your organization and a media outlet that expands visibility, builds credibility, and strengthens community engagement.

Key Features

Shared promotion to broaden audience reach
Coverage through print, digital, social media, TV, or radio
Opportunities for storytelling and mission-driven messaging
Mutually beneficial exposure for both the event and the partner

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All About Media Partnerships

Why Are Media Partnerships Important?

They amplify your reach by encouraging participation and sharing key messages with a wider audience.
They enhance credibility by aligning your event with trusted community voices.
They strengthen community relationships and open doors to new supporters, partners, and participants.

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All About Media Partnerships

What Can Media Partners Offer?

Promotional Coverage

Increased visibility through dedicated promotion
TV or radio segments featuring NAMIWalks stories
Print or online articles in newspapers, magazines, and community outlets
Podcast interviews or feature segments

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All About Media Partnerships

What Can Media Partners Offer?

Digital and Social Media Support

Social media posts, stories, TikToks, and Reels shared to their audiences
Inclusion in digital newsletters
Featured posts on websites or community event calendars

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All About Media Partnerships

What Can Media Partners Offer?

Event Day Presence

An anchor, DJ, or reporter serving as your Emcee
Live remote broadcasts or social media “lives” from the event
A photographer or videographer documenting event day

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All About Media Partnerships

A Quick Guide to Media Partnerships for Walk Managers

A two page document on how to create successful

media partnerships.

Explains why media partnerships are important, how to approach media outlets, and how to keep media partners engaged before, during and after your Walk event.
Found in the “Media” section in the WMRC

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All About Media Partnerships

Media Partnerships Toolkit

Detailed Toolkit for future Media Partners

A guide to securing coordinating and maximizing media partnerships
Step by Step outreach guide available including PR assets and templates
Quick and condensed guide also available
Located in the “Media” section in the WMRC

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All About Media Partnerships

PSA Templates �Public Service Announcements for local media outlets

Scripts available to read on camera
Audio available column to be read on radio
30 and 60 second options available

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All About Media Partnerships

Media Advisory Template�A brief announcement used to alert media outlets about your upcoming event

Plug in your local event details
Use it to notify newspapers, radio, and TV about key event information and photo opportunities
Choose the first-year or established-event version based on your Walk

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