Your 2022 Campaign Toolkit

October 5, 2022

Christina Shih

Senior VP of Revenue

News Revenue Hub

christina.shih@fundjournalism.org

Lauren Hardie

Business Development Coordinator

News Revenue Hub

lauren.hardie@fundjournalism.org

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Hello!

Today we'll cover…

NewsMatch Toolkit

• Announcements
• Campaign Toolkit Walkthrough
• Additional Resources
• Q&A
• Canva Tutorial (optional)

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Announcements

Vision

As of October 5, the NewsMatch 2022 campaign match cap is $15,000 — the maximum amount that eligible news organizations with operating budgets below $1M will receive from the national match fund.

How much per individual will be matched?

What is the new recurring donor boost?

FAQs

NewsMatch will match the first $1,000 that an individual donates to your newsroom. For example, if a donor gave $5,000, the first $1,000 can be applied towards the match.

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Any recurring monthly donation that begins during the campaign period (November 1 to December 31) will be matched at the 12-month value of that donation up to $1,000.

For example, a new member that starts a donation of $10/ month in December it will be matched at $120 ($10 x 12). If a new person makes a donation of $500 a month, we'd only match up to $1,000.

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Need help?

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Meet with experts and peers during office hours

Stephanie Schenkel�Network Philanthropy Director, INN

• Donor prospecting and research
• Donor profiling
• And more!

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Brian Hiatt�Director of Membership and Marketing, Mother Jones

• Where to begin for new organizations and new fundraisers
• And more!

Christina Shih�SVP of Revenue, �News Revenue Hub

• Campaign toolkit
• Optimizing matches
• News Revenue Engine
• And more!

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Lauren Hardie�Business Development Coordinator, News Revenue Hub

• Campaign toolkit
• Tailoring your roadmap
• News Revenue Engine
• And more!

support.newsmatch.org

Upcoming Webinars

Announcements

Tuesday, October 11 at 11 am PT / 2 pm ET�Campaign Toolkit Launch & Overview

• Share with colleagues who may want to attend, but it will be a repeat of today's session.

Wednesday, October 12 at 10 am PT / 1 pm ET�Ask Us Anything!

• Bring your questions about digital fundraising, the campaign toolkit, match cap, or anything else that might be on your mind!

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News Revenue Engine is Live

Campaign Toolkit

How do you put together a fundraising campaign?

Set goals and �create a plan

Launch and �stay nimble

Assemble and organize your resources

• How much money do you need to raise? Could your goal be non-monetary? How do matches fit into this?
• Build your campaign roadmap

• Track your progress and be ready to deploy extra tactics if needed
• Communicate your progress to your readers

• What are the components of your campaign?
• Who is on your team and how can they help?

Campaign Toolkit

Additional Resources

We are here to help!

Additional Resources

• Office Hours
• Weekly Rundown Email
• hello@newsmatch.org

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