NAMIWalks Spring Launch�Tuesday, September 9

Housekeeping

The meeting is being recorded! The slide deck and recording will be added to the

Walk Manager Resource Center within a week.

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Put your questions in the chat throughout the presentation! We will answer it in the chat or live at the end.

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The content of this presentation is for licensed NAMIWalks events only, but can be shared with board members, volunteers, and other local NAMI Staff.

Agenda

• Welcome from Dan
• NAMIWalks Team Introductions
• 2025 Spring Celebrations
• The 2026 Season Details
• T-shirt Design and Options Reveal
• Training Opportunities
• NAMIWalks Check-Ins

• 2026 Marketing Materials
• Team Captain Promotion
• The Walk Manager Resource Center
• Fundraise4NAMI App Update
• A Look Ahead for 2026
• Launch Your Season
• Next Meeting and Q&A

Welcome from Dan

Daniel H. Gillison, Jr. �NAMI National

Chief Executive Officer

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NAMIWalks �Team Introductions

2025 Spring Celebrations

2025 Spring Celebrations

82 Events

39,356�Participants

$7.97 M Total Raised

17 Events

1,101 Participants

$284,163 Total Raised

The 2026 Season Details

The 2026 Season Details

NAMIWalks Fees

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• Fees will be suspended again in 2026
• Still required to pay the 5% online transaction fee - credit/debit cards and Facebook Fundraisers - except when covered by the donor�

“I am proud to share that NAMI National will once again waive program fees for 2026. That means no revenue share and no participation fee. Since 2020, this decision has kept more than $7 million in the field to fuel local programs and growth. It is one way we show our commitment to the important work you lead in your communities. As you begin this season, know that our national team is with you.”

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Daniel H. Gillison, Jr.

Chief Executive Officer

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The 2026 Season Details

United Day of Hope Dates

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The 2026 Season Details

Theme

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The 2026 Season Details

Hand Drawn Elements

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The 2026 Season Details

Word Art

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The 2026 Season Details

National Hashtag

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The 2026 Season Details

Walk Star Lapel Pin

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The 2026 Season Details

Walk Star Lapel Pin and Bookmark

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T-shirt Designs and�Options Reveal

T-shirt Design and Options Reveal

Participant T-shirt

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T-shirt Design and Options Reveal

Participant T-shirt

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T-shirt Design and Options Reveal

Participant T-shirt

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T-shirt Design and Options Reveal

Participant T-shirt

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T-shirt Design and Options Reveal

Volunteer T-shirt

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T-shirt Design and Options Reveal

Staff T-shirt

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T-shirt Design and Options Reveal

Sponsor T-shirt

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Training Opportunities

Training Opportunities

2026 Trainings

• You will receive invites from Emma Tomasetti this week for each of the trainings that you should attend live (or schedule time to watch the recording)!
• Full schedule can be found on the Walk Manager Resource Center and at

www.namiwalks.org/springtrainings

• Items to note:
• Office Hours will still be weekly on Tuesdays, but will begin with a 10-minute timely topic training starting September 23
• First topic: The First Retention Push

Training Opportunities

2026 Trainings

Training Opportunities

2026 Trainings

• New for 2026
• We will be sending a recap email following each training with:

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• A written review of topics that were discussed
• Links to any shared resources
• Recording and slide deck
• Any applicable call-to-actions

NAMIWalks Check-Ins

NAMIWalks Check-Ins

New for 2026

• Scheduled check-ins with members of the national team are back…�with a twist!
• Check-ins are now offered by Subject Matter Expert

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• Book a check-in at www.namiwalks.org/schedule �(live on September 10 at 1 p.m. ET)
• Must be booked at least 24 hours in advance
• Will receive a reminder email the day prior to the meeting
• Limited to no more than two per month

NAMIWalks Check-Ins

Mary

• 45 minute meetings
• Areas of expertise:
• Strategic Planning
• Number Analytics
• Growth Planning
• Corporate/Community Outreach
• Budget and Goal Setting
• Walk Stars

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NAMIWalks Check-Ins

Morgan

• 30 minute meetings
• Areas of expertise:
• Fundraise4NAMI App
• Sponsorship
• Multi-Event Sponsors
• Marketing (Logos, Media, Custom Marketing Materials, Marketing Materials, Social Media)
• National Fundraising Recognition Program
• NAMIWalks Photos and Videos
• National Teams

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NAMIWalks Check-Ins

Marissa

• 30 minute meetings
• Areas of expertise:
• MOO Events: Mercer County, North Texas, Indiana, and San Diego
• Participant Coaching and Fundraising
• Retention Planning
• Event Day Experience
• Committee and Volunteers
• Cultivation Events

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NAMIWalks Check-Ins

Emma

• 30 minute meetings
• Areas of expertise:
• First-Year Walks
• New Walk Manager Onboarding
• DonorDrive (Reports, Content Sets, Updating Websites, General Questions, etc.)
• Team Captain Promotion
• T-shirts
• Facebook Fundraising and Facebook Issues

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NAMIWalks Check-Ins

Danica

• 30 minute meetings
• Areas of expertise:
• COIs
• Final Accounting
• DonorDrive (Reports, Content Sets, Updating Websites, General Questions, etc.)

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2026 Marketing Materials

2026 Marketing Materials

What You Need to Know

• All currently offered marketing materials are ready for order in English and Spanish:

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2026 Marketing Materials

What You Need to Know

• Marketing materials for cultivation events and thank you foldable cards & postcards will be available as on-demand marketing materials and you

can customize and download whenever you would like:

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2026 Marketing Materials

Email Signature

2026 Marketing Materials

Join Us Postcard

2026 Marketing Materials

Join Us Postcard

2026 Marketing Materials

Poster

2026 Marketing Materials

Promo Piece

2026 Marketing Materials

Save the Date Postcard

2026 Marketing Materials

Save the Date Postcard

2026 Marketing Materials

Sponsorship Brochure

2026 Marketing Materials

Let’s Take a Deeper Dive for the Sponsorship Brochure

• What has changed for 2026?
• Can remove “Event Experience Sponsorship” from the commitment form:

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Digital �Sponsorship Brochure

Digital �Sponsorship Brochure

Digital �Sponsorship Brochure

2026 Marketing Materials

On-Demand: �Kickoff Flyer

2026 Marketing Materials

On-Demand:

Kickoff Postcard

2026 Marketing Materials

On-Demand:

Kickoff Postcard

2026 Marketing Materials

On-Demand: �Rally Flyer

2026 Marketing Materials

On-Demand: �Thank You Foldable Card

2026 Marketing Materials

On-Demand: �Thank You Postcard

2026 Marketing Materials

On-Demand: �Thank You Postcard

Team Captain Promotion

Team Captain Promotion

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• NAMI National will send a variety of emails for the promotion:
• A triggered notification to Team Captains when they qualify
• A scheduled message at 12-weeks before your event to all Team Captains who have not earned their gift for 2026 and all lapsed Team Captains from 2025
• Logistics emails when the promotion has ended

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How It Works

• When a Team Captain registers and fundraises $50 or more 10+ weeks before your event, they will receive a branded NAMIWalks gift mailed directly to them

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Team Captain Promotion

Team Captain Promotion

The Walk Manager Resource Center

The Walk Manager Resource Center

The Details

• Only one change for 2026 - a tab for scheduling check-Ins has been added
• Opens on September 10 at 1 p.m. ET

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Fundraise4NAMI App Update

Fundraise4NAMI App Update

The 2025 Season (currently)

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5,390 Participants with the App

$342,239 Participant

Fundraising

Through App

10% �Adoption Rate

7% �Online Donations

Fundraise4NAMI App Update

The 2025 Season (currently)

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Fundraise4NAMI App Update

The 2025 Season (currently)

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Fundraise4NAMI App Update

The 2025 Season (currently)

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Fundraise4NAMI App Update

Looking Ahead to 2026

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• Spring 2025 events will be removed from the Fundraise4NAMI App this week
• 2026 events will be added two to three business days after the launch of your 2026 website

Fundraise4NAMI App Update

Send Local Push Notifications

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• Local Push Notification Form: www.namiwalks.org/localpushnotificationrequestform

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• Emma will submit local push notification requests to our vendor every Monday
• Requests must be received by Friday at 5 p.m. ET to be included on the next Monday submission

Fundraise4NAMI App Update

Utilize Disruption Screens

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• Disruption Screen Form: www.namiwalks.org/disruptionscreenrequestform

• Emma will submit disruption screen requests to our vendor every Monday
• Requests must be received by Friday at 5 p.m. ET to be included on the next Monday submission

A Look Ahead for 2026

A Look Ahead for 2026

• NAMIWalks Participant Guidebook
• NAMIWalks Videos
• Timeline

• App FAQs
• Volunteer Business Card Template
• Volunteer Orientation Resources
• Quick Guides on Batch Uploads for Registrations and Donations
• Day of Event Job Descriptions
• Creating an Inclusive Event Day Experience
• Monthly Touchpoint Calendar & Graphics
• Drop and Dial Toolkits
• Goal Thermometer
• Team Captain Welcome Letter Templates
• T-shirt FAQs
• Certificates

Ready for 2026:

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Some New Resources in 2026:

Launch Your Season

Launch Your Season

Start Your 2026 Season

• Submit 2025 Final Accounting
• Submit 2026 License Agreement

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• Starting Wednesday, September 10 - if Final Accounting is done:
• Danica will return countersigned agreements along with the website request form
• Marketing materials will being produced on a first come, first serve basis with a 5 - 10 business day turnaround time
• 2026 websites will begin opening

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Next Meeting and Q&A

Next Meeting and Q&A

From Curiosity to Commitment: �The Power of Prospecting

September 24, 2025�1 p.m. ET/12 p.m. CT/11 a.m. MT/10 a.m. PT/9 a.m. AKDT

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