BinaryTree

Digital Literacy & Digital Entrepreneurship

BinaryTree Program – Senegal

Digital Literacy and Digital Entrepreneurship

BinaryTree

Week 3

Social Media Platforms and Concepts

Why Use Social Media?

• Social media apps break down geographical barriers. Whether you're in a big city or a rural village, you can share your work with the world.

• Unlike traditional media, social media lets you speak directly to your audience — everyone has the same tools on platforms like Instagram or LinkedIn.

• Social media gives you the power to influence and inspire people far beyond your local community.

Promote Yourself on Social Media

Your Profile

A clear profile picture, a short bio, and recent posts help others understand your interests and goals — making a good first impression.

Share Your Work

Post your schoolwork, hobbies, or business ideas. Posting consistently shows you are active, creative, and committed.

Build Trust

By posting regularly, you shape how people perceive you — deciding which stories to share and which parts of your work to highlight over time.

Practice Question

Why do we need social media in our lives?

A

To learn from others

B

We don't need social media

C

To communicate across geographical barriers

D

A, C, and D — all apply

Opportunities and Visibility

• Many companies and organizations post job openings, internships, and events on social media. Staying active online can help you be in the right place at the right time.

• Sharing your successes and projects allows others to see your skills, potentially leading to endorsements, partnerships, and job offers.

• Social media can also help you meet mentors and future collaborators — these relationships often begin with a simple post or comment.

Social Media Effectiveness

• Most social media tools are free — anyone can start sharing ideas or building a brand at no cost.

• Social media makes it easy to test ideas. Try different types of content to see which generates the most engagement.

• It is a powerful tool to easily share your message and interact with a large number of people — providing you with incredible opportunities.

Discussion

2–3 min

Highlight important aspects of social media and its uses. Share your thoughts in the chat.

Getting Started with Instagram

• Download the Instagram app from your device's App Store, or visit instagram.com on a computer.
• Create an account with a unique username and email address. Choose a username that is easy to remember and reflects your name or brand.
• Your profile should include a clear profile picture, a short bio, and a link if applicable. The bio should briefly explain who you are and what people can expect from your content.

Types of Instagram Accounts

Personal

Ideal for casual users and everyday sharing. Offers privacy options but no analytics or promotional tools. Good for staying in touch with friends and family.

Creator

Includes analytics, contact buttons, and insights. Ideal for influencers, artists, and content creators who want to grow their audience.

Business

Designed to promote products or services and manage advertising campaigns. Best for brands and organizations.

Practice Question

What is a Creator Account for?

A

Content creation and audience growth

B

Occasional personal use

C

Advertising promotion

D

Daily video sharing only

Types of Instagram Posts

• Standard Posts – Appear in your profile grid. Ideal for high-quality photos, quotes, or product presentations. Permanent unless deleted.
• Stories – Temporary posts lasting 24 hours, ideal for behind-the-scenes content or quick updates. You can add stickers, polls, and links.
• Reels – Short videos (under 90 seconds) edited with music and effects. Highly promoted by Instagram's algorithm — great for tutorials and entertainment.
• Carousels – Multiple images or videos in a single post. Great for step-by-step guides or showcasing a collection.

Practice Question

3 min

What are standard posts on Instagram, and what are they used for?

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Share your answer in the chat.

Reels and Video Content

• Reels are short videos (often under 90 seconds) that can be edited with music and effects. They are highly promoted by Instagram's algorithm and can reach a wider audience.

• Video content allows you to show more personality and creativity. People interact more with videos because they feel authentic and are easier to understand.

• You don't need expensive equipment — just a phone and good lighting. Consistency and content value matter more than production quality.

Captions, Hashtags & User Engagement

• Hashtags make your content visible to people who don't yet follow you. Use a mix of popular and niche hashtags to expand your reach.
• Captions are an opportunity to tell the story behind your post. End with a question to encourage comments and interaction.
• Engagement is essential for growth. Respond to comments and messages. Like, comment on, and share others' posts to increase your visibility.

Discussion

What are the uses of video content?

What are Reels used for?

Why is user engagement important?

​

Share all three answers in the chat.

LinkedIn

• LinkedIn is a professional networking platform where people connect for work and careers. It lets you showcase your skills, experience, and achievements to others.

• Unlike other social networks, LinkedIn focuses on jobs and professional connections. You can share work updates, learn from experts, and find job opportunities.

• Using LinkedIn regularly lets you meet people in your field, get noticed by employers or mentors, and grow your career.

Practice Question

What is LinkedIn primarily used for?

A

Applying for jobs

B

Professional connections

C

Showcasing a career path

D

All of the above

Creating a LinkedIn Account

• Go to linkedin.com, click 'Sign Up,' use a professional email, and choose a clear, formal profile picture — ideally a portrait against a neutral background.
• Your title and summary are essential. Use your title to state your current role or aspirations. The summary should describe your skills, experience, and goals in an engaging narrative.
• Add professional experiences, education, and relevant skills. Include certifications, volunteer work, or projects that highlight your abilities.

LinkedIn Account Types

Free (Basic)

Sufficient for most users looking to network and apply for jobs. Provides access to profiles, messaging, and job postings at no cost.

Premium

Offers InMail, advanced search filters, and insight into who viewed your profile. Useful for recruiters, sales professionals, and active job seekers. Costs a monthly fee.

Discussion

Would you use LinkedIn Premium? Why or why not?

​

Answer in the chat.

Publishing & Sharing Content on LinkedIn

• LinkedIn posts are more professional — focus on career, industry news, or personal accomplishments. Sharing relevant articles or analyses builds credibility.
• Celebrate milestones like certifications, projects, or new jobs. Adding images, documents, or videos makes posts more engaging.
• Aim to post at least once a week to stay visible. Consistent activity shows you are an active, engaged professional.

Networking on LinkedIn

• Send personalized connection requests explaining why you'd like to connect. This increases the chances of acceptance.
• Join LinkedIn groups related to your interests or career goals. Active participation opens up valuable contacts and information.
• Regularly endorse skills and write recommendations for your contacts. This encourages others to do the same for you and strengthens your professional relationships.