ActionMap

TAKE ACTION ANYWHERE

MarkHanis@gmail.com

Progressive policies

are at risk

in the US.

Republican control of all three federal branches limits democratic voice in congress.

Citizens want to take action, but many are overwhelmed.

Current efforts to advance such policies are decentralized and confuse newly active citizens.

It is hard to fully leverage and unify citizen energy.

Issue-specific organizations lack capacity to consistently coordinate with others.

Lack of action across levels leads to fractured efforts.

Citizen action is most effective when coordinated and sustained across all levels of government.

The Problem

ActionMap

Most citizen mobilization is siloed and either issue or organization specific, Citizens often need to visit three or more website to find out how to take action on the issues they care about

SILOED ATTEMPTS AT MOBILIZATION

Most citizen mobilization is siloed and either issue or organization specific, Citizens often need to visit three or more website to find out how to take action on the issues they care about

We need action. We need action anywhere:

Citizen enthusiasm must be turned into real action to protect and advance progressive policies.

Strategic.

Timely.

Sustained.

Unified.

ActionMap

ActionMap is 21st century organizing.

It’s a location-based application integrated across:

  • All 4 levels of government
  • Issue areas and sectors

..so users can pick an issue, engage policymakers, and support causes.

We help citizens take action anywhere.

The Solution

ActionMap

Report card for policy makers

Click-to-call functionality with script

Organization and user generated activities

Social and professional networks

Townhalls,

In-Person Engagement

Track your actions & community actions

Unified across issue areas and locations.

Integrated throughout levels of government.

Simple to use via fast, geolocated, beautiful interfaces across all devices.

Shareable across digital networks.

Sustained action over time encouraged by an effort tracker.

Why 21st Century Organizing?

ActionMap

Call your Representatives with script-to-call integration.

Choose multiple actions including calling, in-person actions, and more.

Track your progress by using the collective actions bar

Locate your public officials, your relevant issues, and those of your fellow citizens.

Access it anywhere: ActionMap is mobile-friendly

Why Use ActionMap?

ActionMap

See all issues

ActionMap

Call Now

Find Next Event

Call Now

Find Next Event

Attend a Town Hall

Call Local Rep

Share a video

Share actions, events, issues

No need to configure new databases

Leverage engagement tracking data

Make it easy with social contact integration

Link to event tools

Get personal via Map Tracker

Organizations Benefit, too

1 of 6 Actions Completed

ActionMap

Submit

Multilayered map

Organizations submit data?

??

How It Works - Front End

Create your profile - add your location, preferred causes, and more.

2.

Search for causes as you would for airlines on Kayak.

3.

Review options for action at the city, county, state, and federal levels.

4.

Repeat and track your efforts!

ActionMap

How It Works - Back End

ActionMap leverages organization APIs and databases to call data in searches which are constantly updated.

2.

Data is filtered and weighted via geolocation, preferred causes, and type of policies.

3.

Organizations can add actions, causes, and alerts directly to the platform.

4.

Organizations see anonymized data, direct donations/action results, and more.

ActionMap

Engaged citizens who can be more impactful

Less engaged citizens who want to take action

General, progressive leaning public

Who Needs ActionMap?

v

Engaged

Less Engaged

General progressive

ActionMap

ActionMap

Advisors

  • Heather Booth, Founder & President of the Midwest Academy
  • Bill Wasserman, Principal of M+R Strategic Services
  • Rae Carey, Executive Director of the National Gay and Lesbian Task Force
  • James Rucker, Co-Founder of Color of Change
  • Betsy Hoover, Founding Partner with 270 Strategies
  • Michael Silberman, Global Director of the Mobilisation Lab at Greenpeace
  • Lorelei Kelly, Project Lead of Resilient Democracy
  • Brian Komar, VP of Marketing at Salesforce.org
  • Rinku Sen, Executive Director of Race Forward
  • Michael Slaby, Head of Mission at Timshel
  • Peter Levin, Co-Founder and CEO of Amida Technology Solutions
  • John Farmer, Director of Technology & Civic Innovation at Microsoft
  • Sam Bell, Principal at The Management Center
  • Brian Young, Executive Director of Action Network
  • Ruth Messinger, former President of American Jewish World Service

ActionMap

  • Mark Hanis, Founder & Principal
  • Van Chappell
  • Rachel Lichte
  • Beaudry Kock
  • Shawn Kyzer
  • Naseem Makiya
  • Katie Reisner
  • Saul Garlick
  • Kristen Gallagher
  • Xavier Rivera
  • Innocent Ndubuisi-Obi Jr
  • Mohamad Batal, Director of Content
  • Edward Streator, Director of Content
  • Monique Alcala

Contributors

Timeline

Phase I

Develop and finalize deck; Design and test prototype

Phase III

Secure seed funding; Design MVP

Phase V

Test for viability and improvements

Phase II

Test interest from potential partnership orgs.; Ongoing prototype iteration

Phase IV

Develop a minimum viable product (MVP)

Phase VI

Handoff to larger org or raise funding & scale MVP

ActionMap

  • Seed funding to invest in technical infrastructure for MVP

  • Pro-bono developers and designers to develop an MVP for the map and app, start building traction

  • Marketing, growth and branding support to build traction and create compelling, consistent experience

We’re looking for support for the following

Additional Needs

ActionMap

TAKE ACTION ANYWHERE

ActionMap

Appendix

ActionMap

Shifts in Federal & State Political Power 2008-2016

2008

2010

2012

2014

2016

President

Dem

Dem

Dem

Dem

Rep

US Senate

Dem

Dem

Dem

Rep

Rep

US House

Dem

Rep

Rep

Rep

Rep

Governor

Dem

Rep

Rep

Rep

Rep

Lt. Governor

Dem

Rep

Rep

Rep

Rep

Attorney Gen

Dem

Split

Split

Rep

Rep

Sec. of State

Dem

Rep

Rep

Rep

Rep

Treasurer

Dem

Rep

Rep

Rep

Rep

Auditor

Dem

Rep

Split

Rep

Rep

State Senate

Dem

Rep

Rep

Rep

Rep

State House

Dem

Rep

Rep

Rep

Rep

Source: Donnie Fowler

Risks

Making the Two-Sided Market

Potential partner organizations may not want to participate

Another More Effective App

Another organization will have already built this application

Fighting Last Battle

Incremental progress in a regressive political environment

Not Enough Funding

There is just not enough funding to get this application to where it needs to be.

Mitigation

Collaboration

Develop with input of partners, and consider plan for crowdsourced contributions

Stay plugged-in to community

Continue conversations with active orgs to stay on pulse of new app development

Get to market quickly

Cannot give up before we start, distribute to users quickly, celebrate incremental progress

Consider partnerships

Find organizations that already have a network and funding in place

ActionMap

Budget - Prototype

Design for deck/app/site

$10,000

Research/Feedback

$5,000

Development (to iterate on MVP, site, back end and APIs)

$30,000

Data Collection (to collect actions and input them into database)

$5,000

Marketing/growth hacking (to promote MVP and test hypothesis around user acquisition)

$30,000

Legal fees

$10,000

Partner liaison (to coordinate activities with prototype partners (including distribution as well as action id and collection)

$10,000

TOTAL

$100,000

Budget - Minimum Viable Product (MVP)

Salaries and benefits

$390,000

Vendors

$1,000,000

Travel

$10,000

Marketing

$1,000,000

TOTAL

$2,900,000

ActionMap

Preliminary Concept

Issues

Find others nearby >

See all issues

ActionMap

ActionMap

Call Now

Find Next Event

Call Now

Find Next Event

Attend a Town Hall

Call Local Rep

Share a video

Preliminary Concept

Submit

1 of 6 Actions Completed

ActionMap

Submit

1 of 6 Actions Completed

Submit

Potential Partner Organizations

Sierra Club

Anti-Defamation League

Iraq and Afghanistan Veterans of America

Planned Parenthood

Americans for Responsible Solutions

National Association for the Advancement of Colored People

Human Rights Campaign

Oxfam

ActionMap

Established Landscape

Established Landscape

Emerging Landscape

ActionMap

Potential Funders

Google.org

Omidyar Network

Open Society Foundations

Tusk Ventures

Knight Foundation

Microsoft

Democracy Fund

ActionMap

Non-profit

  • Philanthropic capital

  • Fees from partner organizations

Business Structure & Revenue Model

For-profit

(Benefit Corporation)

  • Investments from funders

  • Fees from partner organizations

  • Advertising Revenue

For- profit

  • Investments

  • Fees from partner organizations

  • Advertising Revenue

ActionMap

Action Map - Version 2.1 - Google Slides