Girls With Impact - Winter Class 2020 - Created By: Angela Ramirez
Creator’s Biography
Angela Ramirez is an 18-year-old senior at Westhill High School. She is an aspiring entrepreneur with a thirst for knowledge and a drive for creation. She has a strong aspiration for art and design and has won various awards for her artwork from foundations such as Scholastic. Nothing is more important to Angela than the planet she lives on, and her dream is to lead her generation towards creating a more sustainable earth.
Notes have been the same for decades, it’s finally time for change!!
Problem & Opportunity
Notebooks
Problem & Opportunity
A digital notepad designed to streamline the process of taking notes. This customizable device will allow students to store all their handwritten records in an organized and eco friendly manner.
Customer Profiles
Denika Whitmore
Age: 15
Highschool Freshman
Likes to stay tidy and organized
She is meticulous about keeping all her things together and on her at all times
The weight of her backpack is beginning to wear her down
“I find it easier to study when everything is organized”
Tariq Nour
Age: 22
College Junior
Majors in Journalism
Proud vegetarian
He is concerned for the environment and strives to help in any way he can
He keeps a journal that lists any and all of his daily experiences
He is in need of a long lasting notepad that fits well with his values
Prototype
High Quality
Low Quality
Indulgent
Practical
Competition
S P I R A L
iPad Pro
reMarkable
Wacom Slate
Rocketbook
Moleskine Smart Writing Set
Boogie Board
Five Star
Top Competitors
iPad Pro + Apple Pencil
We will have a much clearer focus of educational distribution rather than profit
reMarkable
Our prices will be significantly cheaper and we will differentiate ourselves through customer connections and outreach
Marketing Plan
Social Media
Online Sales And Promotions
School Partnerships
Spiral is a company whose mission is to stay resourceful and limit the waste people produce through their daily purchases. We strive on finding
the best products to benefit the environment in small yet impactful ways all so we can leave a positive imprint on society.
Key Partners
Key Activities
Key Resources
Customer Relationships
Distribution Channels
Value Proposition
Customer Segments
Revenue Stream
Cost Structure
Developmental Team
● Programers
● Hardware Developers
Designers
● Interface Designers
● Product Accessory
Designers
● Graphic Designers
Manufacturers
Retailers
Customizable exterior +
interior Creative interface -
“journals” Notes stored offline
and online
A basic calculator + other
educational needs
Simple stylus
Thin paper design
Website
A Significant Cash
Investment
Team of Developers
For students ranging
from grade school to
college level, our
products will provide a
sustainable way to
keep track of any and
all records because
even changing the
small things in life can
still keep our minds
thriving and yet help
us keep the earth
cleaner for the future.
Sale of Product
Customer Support
Target: Students
Age: 10 - 25+
Interests: Technology and Being Environmentally Conscious
Challenges: Lack of space
Other: Lower/Middle
Class - Some Disposable
Income
Sold In Stores
● Located in the technology
Online
Payment plans
Possibility to be sold in bulk for schools
Estimated Cost per Item: $50
Expected Sale Number: 350 (first year)
Secondary Costs (Covered by Investments)
Marketing and Promotion Costs $6,850
Wages and Salaries $7,000 per person
$99
Per Unit
Estimated Sale (first year): 350x$50 = 34,650 Advertising Revenue : $50,000
Next Steps
My next steps is to fully create a
realistic production plan
In 3 months I will strive to receive funding to experiment and test software + design
In 6 months I will achieve
a physical prototype to present to investors
`
Girls With Impact
Girls With Impact
Say Goodbye to Traditional Notebooks.
Thank you for listening!
Special Thanks to Coach Wasiyo