Overflow
Team Recircle
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CREDIT: NEW YORK TIMES
Here is where your presentation begins
Problem
Food demand changes due to many factors that are unpredictable in nature. Farmers often throw food out to avoid devaluing it due to changing supply and demand curves.
Nuances / Challenges
We wanted to consider:
Meet Overflow
a social enterprise
Empowering communities, food producers and retailers to reduce food waste by working together.
MISSION STATEMENT
Our Idea
Food Producers
Traditional Food Supply Chain
Retailers
Consumers
Changing Supply/ Demand
Fluctuating consumer needs disrupt the market
Extra food has been produced with little demand.
Partnered retailers order excess product at discounted rates without changing regular orders
Retailers forward discounts to Overflow app users. Overflow provides foot traffic and PR opportunities
Shoppers receive discounted prices by using app QR code in local non-waste store
BUSINESS MODEL
Demographics of what an Overflow user looks like.
Userbase
Overflow’s value to consumers
Benefits and Viability
How the value proposition is spread
Outreach
Customer acquisition strategy
Acquisition
Expenses and incomes
Revenue
How can this idea be scaled?
Growth
01
02
03
04
05
06
Userbase
1 in 8 Canadian families experience food insecurity. Thousands of families struggle to put food on the table and need solutions.
Families
Zero waste, and other sustainable approaches are increasing in popularity.
Sustainable minded consumers
Frugal consumers
Couponers and frugal minded consumers are always looking for a deal.
Benefits and Viability of Overflow
Food Producers
For Partnered Retailers
Data and Analytics for Partners
Benefits and Viability of Overflow
Consumers
Interface Demo
App Interface Demo
Outreach and Customer Acquisition
Presence at festivals , farmers markets and events
Physical
Overflow stickers and posters on trucks
Physical
Targeted ads to frugal people, families and environmental media/
Virtual
PR endorsements through company partners
Virtual
Revenue
Revenues
Expenses
Ads - 10%
Program Fees - 90%
Expected Income Ratio
Future Growth
Income
Increasing growth will diversify income streams.
1,500
Growing partners
Increasing retailer partners
10,000
Initial seed funding
Expected app downloads
Market Research
Offers discounts to consumers on near expiry food from partnered stores.
Flash Food
Offers expiry food from retailers at a discount
Discounts aid financially insufficient households
Items are purchased through app then collected at specific store
Mutual benefit as more is sold and less is wasted
Overstock.com
Offers discounts to consumers directly from producers based on over-stocked product
Builds connection between producer and consumer
Supplies product in bulk
THEM VS US
Offers discounts on near expiry food
Requires physical presence in stores
Benefits shoppers and retailers
Discounts and purchases are tightly time bound
Flashfood
Offers discounts on excess food
No physical changes to stores
Benefits shoppers, retailers, AND producers
Greater time flexibility in discounts and purchases
Overflow
Offers discounts on excess products in bulk
Does not sell perishables
Benefits producers and shoppers
Overstock