You are more than your game

Riad Djemili

Maschinen-Mensch

Co-Founder/Co-CEO

Riad Djemili

Hi!

7+ years AAA

The roguelike expedition simulation

set in the 19th century

Making a good game is not enough

Good Game

Viral Hook

+

Marketing Budget

Strong Marketing Story

New Monetization Model

Let’s Player Attention

New Platform

Fan base

Good Game

Viral Hook

+

Marketing Budget

Strong Marketing Story

New Monetization Model

Let’s Player Attention

New Platform

Fan base

What is a marketing story?

A hook about you and/or your game that makes it memorable

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Just a good game is usually not an interesting article

Some of our stories...

• fem crunch
• hardcore browser game
• HTML5 game
• funded by Medienboard Berlin-Brandenburg
• educational, controversial aspects of the game
• 19th century historic setting
• founded first Berlin indie collective

Do you have stories?

• listen to feedback
• different press are interested in different stories
• find something you’re really passionate about

A tip for generating more stories:

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You are more than your game!

Be personal

Thank you!

www.curious-expedition.com

@CuriousExped

@riadd

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