TOPIC 18: ARCHITECTURAL DESIGN OF PUBLIC CATERING ENTERPRISES AND REQUIREMENTS FOR THEM
Plan:
A public catering enterprise is an entrepreneur performing functions for the organization and provision of services for the preparation, sale and consumption of culinary and other food products in the field of public catering.
Design is the process of creating something purposefully, aesthetically beautiful, and functionally. The word itself comes from the English word "design," which means "to create a project," "to plan," "to shape based on an idea."
The basic meaning of design
Design is a combination of art and technology, which implies the harmonization of form, color, structure, material, and function, designed to satisfy human needs, create comfort, and provide aesthetic pleasure.
Depending on the price norms that must be added to the cost of the product (or service), food products are divided into five categories: luxury, premium, first, second, and third.
Restaurants - luxury, higher, first and second, bars - luxury, higher, first and second; canteens - second and third; general type canteens - second; specialized canteens - first and second; independently operating buffets - first, second and third categories.
The group of luxury catering establishments includes restaurants and bars with exquisitely decorated buildings and rooms, with maximum comfort and convenience for consumers and service personnel. In addition to the above, they must be equipped with engineering equipment, furniture, dishes, and lighting equipment, manufactured according to special orders that meet modern requirements.
The luxury category, according to the standard, is assigned to restaurants and bars. They must meet the following requirements:
High quality of the building's interior;
dazzling beauty;
breadth of types of services;
unique assortment;
availability of custom and signature dishes;
a wide range of ordered and branded beverages.
The highest category of catering facilities consists of restaurants, bars, and cafes, the activities of which are based on an assortment of dishes of complex preparation, distinguished by high-quality products, services, as well as high level of decoration and modern technical equipment of the building and premises of the enterprise.
The first group of catering facilities includes restaurants that are not included in the luxury and highest categories, including railway, bus stations, restaurants at airports, sea and river vessel restaurants, cafes, cupboards, hotel restaurants and cafes, shashlik houses, mantikhonas, chuberek houses, wine and beer bars, public entertainment establishments (theaters, cinemas, etc.) and buffets at sports facilities.
The second category of food products includes canteens and dietary kitchens, snack bars, dumpling stores, cafes producing and selling food products from dairy products, evening restaurants and cafes organized on the basis of daytime canteens, buffets at automobile and railway stations, platforms and airports, which do not belong to the previously indicated categories and can include all "strata" of the population.
Catering facilities of the third category consist of catering facilities (kitchens and buffets) located at canteens, production enterprises, educational institutions, not included in the first and second categories.
Another characteristic feature of restaurants is that the dishes, snacks, services provided, and alcoholic and non-alcoholic beverages recommended to consumers must be of high quality, and the tables must be beautifully decorated. Therefore, in restaurants, bars, and cafes, employees with extensive experience and highly qualified special knowledge (chefs, waiters, and bartenders) serve consumers. In addition, waiters and bartenders are specially selected according to psychological requirements and are selected from among qualified individuals who know and strictly follow the rules of professional etiquette.
In luxury restaurants, specially ordered furniture is installed in its interior. In dining halls serving food to consumers, tables with two, four, and ten seats are installed. They are equipped with semi-soft and soft chairs.
Orchestral-vocal instrumental ensembles can perform in first-class restaurants. In first and second-category restaurants, music service is provided using stereophonic equipment. In luxury and high-category restaurants, tables are set.
The display windows of luxury and high-category restaurants can be decorated with decorative materials, colored slides, and use light and optical effects. In addition, information about the restaurant, its dishes, and services should be displayed in the display case.
In second-category restaurants, the self-service method of customer service is used.
Architecture is a term denoting the art of building buildings and structures in folk architecture. Architecture embodies, in a certain form, the unique technique, art, history of the people, their socio-political power, religious and secular views, and cultural and everyday life of buildings and structures.
Architect - builder, craftsman, chief specialist who creates the design of buildings and structures and monitors their construction.
Architectural styles
The design of a restaurant or cafe is chosen depending on the topic:
National style (for example, the Uzbek teahouse interior - national patterns, wooden furniture, carpets).
Modern - minimalism, transparent glass, metal and glass materials.
Classical style - heavy furniture, golden colors, decorative elements.
Loft style - open communications, concrete or brick walls, industrial environment.
1. National style
This style is a design direction that reflects the culture, traditions, and national values of the people.�The Uzbek teahouse interior is the best example of this.�Features:
Decorations and patterns: Uzbek national patterns, tiles, and fabrics are used on walls and ceilings.
Materials: mainly natural wood, carpets, ceramics, silk fabrics are used.
Colors: warm, natural colors - brown, beige, reddish, golden or blue tones.
Environment: provides a sense of hospitality and tranquility, demonstrates national culture.�For example: the most suitable style for a national pilaf restaurant or teahouse.
2. Modern style
Modern or "contemporary" design is a trend based on simplicity, convenience, and technological solutions.�Features:
Minimalism: no excessive ornamentation, everything is practical and purposeful.
Materials: metal, glass, concrete, plastic, and lightweight structures.
Colors: white, gray, black, beige, and pastel predominate.
Lighting: large windows, natural lighting, and modern lamps are used.�For example: cafes in the city center, restaurants for business lunches.
3. Classical style
Classics is a design direction that reflects luxury and grandeur.�Features:
Furniture: heavy and durable furniture made of wood with carved patterns.
Colors: luxurious colors such as gold, white, brown, burgundy, dark green.
Decorations: wall panels, columns, chandeliers, paintings, curtains.
Structure: symmetrical shapes, balanced arrangement, and elegant details.�For example: used in high-class restaurants, banquet halls, or hotels.
4. Loft style
A loft is a form of modern and free design inspired by industrial buildings. In fact, it originated in the 20th century from the transformation of factories and warehouses into residential areas.�Features:
Materials: brick, concrete, metal, and wood are used in combination.
Walls: left unpainted or brick, communications are shown open (pipes, wires).
Colors: gray, brown, black, white, and metallic.
Atmosphere: creates a cozy, modern, creative atmosphere.� For example: a cafe for young people, a coffee shop, or ideal for creative restaurants.
5. Minimalist style (minimalism) is a philosophy of design and living based on simple, clean lines and natural colors, free from excessive decorations. It is applied from interior to clothing and is aimed at "maximum cleanliness" and a "simple" look. This style combines tranquility, functionality, and aesthetic pleasure.
The term "interior" comes from the French word "interient," which in a narrow sense refers to the interior or inner side, while in a broad sense it refers to the interior of buildings or rooms within buildings.
an interior is understood not as any interior of a room, but as the interior of a room, artistically decorated from an architectural point of view and at the level of today's requirements of taste and elegance. The dimensions, configuration, furnishings and furniture, decoration, lighting, microclimate, and acoustics of a room are called interior elements.
An exterior is the appearance of any building. It plays an important role in the choice of accommodation for tourists. In modern architecture, a number of requirements have been formed that determine the external appearance of buildings, which must be strictly observed when designing buildings.
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Branding - advertising carried out to increase the level of recognition of a certain trademark in the consumer market
Logo. A logo is a trademark used to represent a company's brand. A logo is a symbol, image, or color or symbol that distinguishes it from others. An original representation of the full or abbreviated name of a firm (or group of goods of this firm), which is specially registered and used for special purposes. The logo is a classic type of trademark and one of the main and permanent elements of the company's style and is the encrypted inscription of the company.
A logo can be the abbreviated capital letters of the name of a company or institution.
A slogan is a short slogan or slogan that expresses the quality of a product or service or the activities of a travel agency.