Meet Ezra. She is a senior nearing graduation and is working on her Senior Capstone project. Her idea, inspired by her experience in the medical field, is to create a comprehensive support system for patients navigating healthcare costs. Her project includes building an informational website and launching a community outreach program.
During this final phase, Ezra will introduce her project, create key deliverables, and develop an assessment strategy to measure her project’s impact.
As you guide Ezra through this scenario, remember: there’s no single ‘right’ answer. Each choice highlights different strategies and outcomes, helping you think critically about how to balance deliverables, audience engagement, and project evaluation. Let’s explore how Ezra can approach her work!
Phase IV “Projects”
A Scenario Based Self Assessment
Ezra is ready to introduce her project and begin creating her first set of deliverables—the concrete materials that will bring her vision to life.
Each decision she makes at this stage will shape her project’s impact and direction.
If you were in Ezra’s position, how would you start? Let’s explore the possibilities.
Finalize the Website Content and Design
Ezra could focus on completing the content for the informational website, ensuring it is clear, engaging, and easy to navigate.
Develop the Outreach Program Materials
Ezra could start by creating brochures, presentations, or videos for her community outreach efforts.
Set Up an Assessment Framework
Ezra could prioritize designing an assessment strategy to measure the effectiveness of her website and outreach program.
Click here to return
to the beginning
Option 1
Ezra decides to focus on completing the content and design for her informational website. She believes this is the most immediate priority because the website will serve as a cornerstone for her project and a key resource for patients.
Ezra plans to include sections on navigating insurance, understanding billing, and accessing financial aid.
By prioritizing the website, Ezra ensures that patients have a clear and accessible resource to navigate healthcare costs. This foundational deliverable provides a strong starting point for her project. However, without materials for the outreach program, she risks limiting the project’s reach and overall impact. Additionally, a lack of assessment planning could make it challenging to measure how effective the website is at meeting user needs once it’s launched.
Tip: While completing foundational deliverables like a website is essential, remember to balance this with outreach and assessment to create a well-rounded project.
What Ezra’s
instructor has to say
Ezra decides to prioritize creating materials for the outreach program. She believes these will be instrumental in engaging with the community and spreading awareness about her project.
She plans to design brochures, a video series, and a workshop outline
Option 2
Focusing on outreach materials allows Ezra to connect directly with the community, raising awareness and building relationships. However, delaying the website’s completion could hinder her ability to direct participants to a centralized resource. Additionally, without an assessment strategy, it’s unclear how successful her outreach efforts will be.
Tip: Outreach is an excellent way to create impact, but combining this effort with an assessment plan ensures you can measure its success and improve.
What Ezra’s
instructor has to say
Ezra decides to start by designing an assessment strategy. She believes it’s essential to measure the effectiveness of both her website and outreach program.
Her plan includes surveys for users, analytics to track website traffic, and feedback forms for community events.
Option 3
By focusing on assessment, Ezra ensures that her project has clear metrics for success. This allows her to gather valuable insights into what’s working and where improvements are needed. However, delaying the website and outreach materials could limit her ability to engage with her target audience in the short term.
Tip: Setting up an assessment plan early provides a strong foundation for evaluating impact, but don’t lose sight of the importance of delivering the key components of your project.
What Ezra’s
instructor has to say
Return to the Begining
In the final phase, balancing deliverables, outreach, and assessment is critical to creating a project that truly makes a difference. Ezra’s decisions highlight the importance of prioritizing foundational materials, engaging with her audience, and establishing metrics to measure success. Each phase of project development requires thoughtful decision-making—embracing flexibility and learning from outcomes will guide you to success.