Social Media Plan for
Irene Bessi (41190006)
Athena Droumpouneti (41190064)
Olga-Eleftheria Zavalou (41190089)
Vasilina Magklara (41190120)
Michail Samartzis (41190051)
Stamatis Tsimpoukellis (41190136)
About the company
Extended working hours
Environmental friendly
Variety of different and premium products
Advocates for CSR
A
C
D
B
E
Super-mini market franchise
Masoutis
My Market
Bazaar A.E.
Market In
Lidl
AB Vasilopoulos
Competitor Analysis
Direct promotion of products and events on instagram and competitions on its facebook page
Diverse profile on instagram with recipes , beauty and everyday tips and many active competitions on its facebook page
Active in most social media using audIovisual material and publications about the company’s promotion
Variety of social medias, uploads in regular intervals and has an aesthetically pleasing Instagram profile
Videos on instagram with different character (anti-plastic campaigns, information on its electronic application, charitable actions and promotion of new stores)
Attractive profile on Youtube with recipes, short stories about products.
Aesthetics Instagram with image-based storytelling
Current online status of OK Markets
Mostly ads, special offers, very few posts communicating values
Followers: 5.873
Average interaction: 30-100 likes, no comments
Recycled content!
Followers: 58.798
Average interaction: 30-1.000 likes + comments
YouTube
Posts TV ads, about certain programs or actions
Subscribers: 15
Average interaction: <100 views
Zoumeoraia
Extra website, in the form of a blog, with articles about lifestyle, recipes, family etc
SOCIAL MEDIA PLAN
Although Ok anytime Markets has a thorough website and a seperate one dedicated to uploading recipes and general advice about wellbeing, it’s falling short in its social media presence.
Therefore our social media strategy will focus on gaining a following, reaching a wider audience, bring more traffic to website.
How we plan to fix that
Main goal: Connect with audience/brand awareness/brand image/ sales
Posts on the platform should be more aesthetically pleasing, include images with discounts and promote new products.There should also be publications on the company’s social activities, Q&As to increase audience interaction and stories from producers to increase customers’ confidence.
Content:
Main goal: UPDATES AND SALES / BRAND IMAGE
Content:
Specific updates for products, such as links for brochures with offers, competitions, promotion of a corporate page.
Since Facebook is used more by an older audience, who may want to know the brand, but mainly want to be informed about better shopping.
YouTube
Main goal: BRAND AWARENESS
We aim to spread awareness about our brand through entertaining content. We aim to familiarize our clients with our products through videos and transfer to them our values.
Content:
Main goal: BRING TRAFFIC TO SITE/ OTHER PLATFORMS
Late night snacks, step by step recipes and generally content and links leading you to the other social media platforms. By utilizing and using the correct keywords we can bring traffic to Ok’s site and the other platforms, by engaging with the audience.
Content:
TikTok
Main goal: Trends, Memes
Since TikTok is highly associated with GenZ the content tends to be more entertaining. Memes, quick recipes for students, trends, challenges and staying relevant is our main goals for this platform.
Content:
Main goal: ENGAGEMENT, BRAND IMAGE
Since it’s used by a younger audience, it has also acquired a more "informal" character, where usually everyone expresses an opinion. So this way we can see what our audience wants, their views and their opinions.
Content:
Main goal: BRAND AWARENESS
Publications related to the values of the company as well as the corporate climate, tips for the specific workplace. There will be publications about the partnership of the company and the programs in which it participates
Content: