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Keyword Strategy - Improve Site’s Search Engine Results Page

Awareness	Interest	Consideration	Conversion
Modern minimalist furniture	Custom made sustainable furniture	Customer reviews for Hedge House	Hedge House discount sale
Minimalist furniture ideas and designs	Made in the US solid wood furniture	Hedge House furniture competitors	Best place to buy minimalist furniture
Hardwood bedroom furniture	High-quality hardwood furniture	Best brand of solid wood dining table	Hedge House coupon deals
Sustainable furniture materials	Best solid wood furniture	Top 10 sustainable furniture brands	Best place to buy sustainable platform bed

Target audience: Consumers with disposable income interested in sustainable locally sourced hand-crafted furniture. Products that are eco-friendly and good for the planet are important values for their lifestyle. Prefers clean, modern, and minimalist decorative pieces where the furniture is designed and manufactured in the US. Custom-made pieces bring them joy and serenity because of the uniqueness and high-quality value.

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Content Optimization Updates

On the homepage, the current still photo demonstrating “Made in the US” and “All in the details” is not compelling and engaging. The below photos emphasizes those values better. The customer gets the full picture of craftsmanship and woodworking. It’s best to use JPG files for photographs and your file dimensions should be about 600-800 pixels.

Instead of a drop down menu, create a visually appealing sidebar column to the left on the homepage. This will effectively guide customers because of visual habit and user behavior.

The use of the word “Read” is vague. If you want customers to learn more about your products, change the word to “Blog”. Most people are familiar with that term. They know insightful articles are on the other end!

There should be a clear symbol on the homepage to Sign In/Create Account. Currently, customers must create an account or sign in through the checkout process.

There should be a clear icon to view the shopping cart. Currently, the icon is located to the far right and a plant leaf is somewhat hiding it. Access to the shopping cart is only seen after you click “add to cart” on the products page.

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Content Optimization Updates

Currently, there is no high impact video content on your website. Adding a visually compelling video to the site is a great tool to raise user engagement and provide valuable information to your customers. For example, this video provides good content on how to make a coffee table. Although, most of your consumers probably are not expert woodworkers, learning about the process is most likely fascinating to your target audience.

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Internal Linking Optimizations

In the blog section and products sections, there are multiple opportunities to display internal links.

“All of our beds are built from solid hardwood”. When you click on the links, they nativate the customer to the bedroom products page and materials page.

“The Sawyer Console Table has been a customer favorite since it’s release in 2018.” When you click on the link, it will navigate the customer directly to this specific console table page.

On the specific product pages, e.g. bedroom, dining, living, etc., a link to the contact us page would be useful, particularly if a customer is requesting a custom size.

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Search Engine Listings and Technical Improvements

https://hedgehousefurniture.com

Hand Crafted Solid Wood Furniture Made in the USA – Hedge House

Since 2009, our small family-owned company has designed and manufactured custom-made, timeless furniture built for minimalist and modern living. Shop our collection.

According to Google PageSpeed Insights, Hedge House Furniture website ranks 50 out of 100 (the higher the number, the faster the website) for page speed performance. There are several techniques that will help improve page speed, which will allow for a better user experience.

Your website relies heavily on images. It’s best to compress all HTML, JavaScript, and CSS files by using a GZIP, which is automatically processed by web browsers. This creates a smaller file to allow for quicker loading time.

2. Optimize your media files. It’s recommended to use JPG for photographs and SVG files for icons. In addition, create the correct sized image for each device, i.e. desktop/laptop, tablet, and mobile phone.

In addition, an XML sitemap (a file that lists a website’s important URLs pages) is a beneficial tool that will allow search engines to easily navigate the structure of your website. Why is this important? Think of an XML sitemap like the blueprint of your home and each web page is a room. In order for search engines, i.e. Google to quickly find your rooms (each web page) it needs a coherent roadmap. The XML sitemap recommends the pages that are most relevant helping search engines index your site efficiently. This will drive traffic to the website boosting your online presence.

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Content Ideas Recommendations

Construct customer’s stories page - Run a playful contest on social media channels encouraging customers to submit their best personal stories via comments and video connected to a piece of furniture they bought from the store and why they purchased the item(s). This is a great tool to “tug at the heart ” of potential customers.
Create video content - “White Glove Road Trip” is a road trip blog with owners, Philip and Katlyn that is posted four to six times a year to the website and social media channels documenting “white glove” deliveries to local customers, i.e. Illinois and/or Indiana. It will explore the making of the custom pieces for the client, setting up the furniture at the client’s home/apartment, the customer’s experience, and it’s a great medium to learn more about the owners/brand. Videos will be less than five minutes.
Publish an eBook - Highlight the benefits of locally sourced, sustainably harvested wood that is better for the planet compared to cheaply made and illegally harvested imported wood. It will provide valuable information about the domestic and international lumber industry. In order to download the free eBook, customers must complete a lead generation form.

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Backlink Recommendations

What are Backlinks? Why are they important for optimal SEO?

Backlinks occur when one website links to another website. Backlinks are pivotal for SEO as they signal to search engines that another resource finds your content valuable enough to link your website to their own content. As a website earns additional backlinks (builds authority), search engines determine that their content possesses valuable information worth ranking high in SERPs (search engine results pages).

According to Semrush, a leading online visibility platform, Hedge House Furniture has an authority score of 31, referring domains of 270, and backlinks of 795. All are very low numbers compared to your competitors. For example, Vermont Wood Studios has an authority score of 46, referring domains of 4.6K, and backlinks of 90.7K. When using keywords “solid wood furniture” and “hardwood furniture” in Google search, their company consistently lands on page 1 for SERPs and that’s without paid ads.

Hedge House should focus on building brand authority and awareness. How? Reach out to your competitors’ sources with a high authority score of 60 or above, review the website’s content to see if it aligns with your values/beliefs, and create stellar optimizing content. Below are some leading publications with high value and authority.

www.houzz.com, www.thespruce.com – recently had article on 8 best American made furniture companies 2021, www.clark.com – recently had article on 100+ brands made in the USA, www.architecturaldigest.com, www.sitejabber.com – consumer reviews website, www.instyle.com, www.realsimple.com, and www.mydomaine.com