BRAND COMMUNICATION STRATEGY PRESENTATION TEMPLATE
BRAND COMMUNICATION STRATEGY PRESENTATION TEMPLATE
Build a communications strategy plan based on the roadmap below. Using Smartsheet templates, you can vary the amount of detail you apply to your plan, depending on the scope and time frame of your project.
BRAND COMMUNICATION STRATEGY
BRAND COMMUNICATION STRATEGY
[ BRAND NAME ]
COMPANY NAME
BRAND MANAGER NAME
BRAND MANAGER
00/00/0000
PROJECT REPORT
BRAND COMMUNICATION STRATEGY | TABLE OF CONTENTS
TABLE OF CONTENTS
PROJECT REPORT
STRATEGY OVERVIEW
STRATEGY OVERVIEW
A concise summary of the full plan, highlighting the key strengths and weaknesses, the major goals, and the primary techniques to employ.
PROJECT REPORT
COMMUNICATIONS ANALYSIS
COMMUNICATIONS ANALYSIS
PROJECT REPORT
COMMUNICATIONS ANALYSIS | SWOT Analysis
SWOT Analysis
Analyze how you are currently communicating with your target audience.
INTERNAL FACTORS
STRENGTHS +
WEAKNESSES –
EXTERNAL FACTORS
OPPORTUNITIES +
THREATS –
PROJECT REPORT
COMMUNICATIONS ANALYSIS | SWOT Analysis Summary
SWOT Analysis Summary
Description
COMMUNICATIONS ANALYSIS | SMART Objectives + Metrics
IDENTIFY SMART
Specific, Measurable, Achievable, Realistic, and Timely
OBJECTIVES + METRICS
Description
PROJECT REPORT
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
How are your competitors communicating with their audience? What is working or not working?
PROJECT REPORT
TARGET AUDIENCE
TARGET AUDIENCE
Describe the target audience that you want to influence.
PROJECT REPORT
BRAND POSITIONING
BRAND POSITIONING
How do you want to be perceived by customers?
PROJECT REPORT
UNIQUE SELLING PROPOSITION
UNIQUE SELLING PROPOSITION
What USP are you offering to customers that your competition is not?
PROJECT REPORT
BRAND PERSONALITY
BRAND PERSONALITY
Describe the voice, look, and feel of your brand that you want to consistently communicate in marketing materials.
PROJECT REPORT
COMMUNICATION CHANNELS
COMMUNICATION CHANNELS
What communications channels will you use to reach your audience? For example, social media, email marketing, web content, PR, paid advertising, and/or broadcast media.
PROJECT REPORT
EVALUATE
EVALUATE
Based on your metrics, evaluate how successful you are in meeting objectives.
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