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2024-25 Enrollment Marketing

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9/10/24

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Current Enrollment as of September 10, 2024

Grade

Sections

Seats

T. Seats

Current Returning

%

Over Seats

New Confirmed

Total Enrolled

Open Seats

Invited

Waitlist

K

3

20

60

0

20

72

26

26

46

2

0

1

3

20

60

33

10

66

9

42

24

1

0

2

3

20

60

42

10

66

4

46

20

2

0

3

2

24

48

30

10

52

5

35

17

3

0

4

2

24

48

37

10

52

13

50

2

3

3

5

2

24

48

38

10

52

7

45

7

3

0

6

3

22

66

37

10

72

28

65

7

2

0

7

3

22

66

47

10

72

5

52

20

0

0

8

3

22

66

51

10

72

6

57

15

3

0

​

​

​

522

315

​

576

103

418

158

19

3

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New Scholar Applications

Applications as of September 10, 2024 324

Applications as of September 10, 2023: 375

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Enroll/Withdrawal/Decline

For the month of August:

45 returning (23-24) scholars withdrew

21 new scholars declined after enrollment

25 new scholars enrolled and attended

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Bloomwell Marketing -

Kestrel Heights digital ads continued to perform well through the month of August. Between Meta and Google, we reached over 85,000 area families and created nearly 415,000 impressions.

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Meta ads were seen nearly 3x per target audience member in August, generating over 2,700 website visits and 4 Meta leads. Website traffic also generated an additional 4 website leads and 44 application starts! Our traffic ads performed very well coming in well below our dollar per click benchmark. Cost per lead was high this month due to creative fatigue and too few variations in the first half of the month.

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Google ads performed well, driving an additional 107 people to the website at a cost per click of $3.56. This cost per click is higher than benchmarks, but that is to be expected during this phase of enrollment. However, optimizations to the audience were made to bring this down. The click-through-rate for our ads is more than 6 times the average for our

sector!

In order to drive up the number of leads while reducing the cost, new "rough start ads" are being implemented to capture parents who are still searching for a school for their child, or whose child is unhappy with their current school. Multiple creatives are being used (GIF and slideshows) to avoid a high CPL and the new graphics will prevent creative fatigue for our audience. This is our most successful strategy for enrolling after school starts!

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Current and Upcoming:

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  • Bloomwell - Social Media Ads/Google Ads
  • Daily Activity Posts
  • Scholar of the Week
  • Refer a friend...win a gift card for the most referrals.
  • Parent Yelp review for Strawbridge vouchers
  • Bi-weekly Newsletters
  • In Person Tours

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