M rezky nugraha

WORK PORTFOLIO

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OCTOBER 2020

MY RESUME

ABOUT ME

EDUCATION

SKILLS

Social media

Marketing Savvy who passionate to build good marketing & brand strategy for better business

Master of Management, Major in Marketing, 2020

GPA 3.53

Bachelor of Management, Major in Entrepreneurship, 2017

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Strategic & Performance Marketing

Facebook Ads

Google Ads

Brand Strategy

Social Media

& Content Strategy

https://medium.com/@rezkynugraha

https://www.linkedin.com/in/rezkynugraha/

Canva

Work experiences

BISNIS INDONESIA GROUP

Marketing Internship

Jun-Aug

2016

Jun-Sep

2020

Aug 2017

- Mar 2018

UBER TECHNOLOGIES

Competitive Intelligence

RevoU

Team Lead / Teaching Assistant

Digital Marketing Freelance

Handling several digital marketing projects

Na Ma Ra Coffee

Digital Marketing

Mar-Present

2020

Jul-Present

2020

noteworthy

PROJECTS

SOCIAL MEDIA STRATEGIST project

Doing Part - Time Instagram Project for @namara.coffee , industrial & modern coffee shop concept based in Senopati, South Jakarta.

Run paid ads for Namara on social media.

Achieved Results from this projects :

• Achieve 1100 followers on instagram during first 2 months operation
• Able to Maintain 4.33% engagement rate on Instagram account.

Project Period : July 2020 - Present

SOCIAL MEDIA PRODUCER project

Build social media account from scratch, create plan, strategy & design. Focusing on investment & business discussion and content, commit to post 1 content on feed per day, and planned to expand this account to another platform such as tiktok & twitter.

Project Period : September - November 2020

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Google ads apprentice project

Did Part - Time Project for oxstreet.com, streetwear & sneakers e-commerce based in Singapore

Achieved Results from this Google Ads Campaign :

• Decrease 74% of average cost per conversions number during 1st week campaign compared from previous campaign by in house marketer
• Improve the number of CTR 5,9 times compared to previous campaign
• Improve the number of conversions for 2x compared to 1 week performance before our implemented campaign
• Create well structured campaign for prospected targeting
• Doing ads copies best practice for SEM campaign
• Implement effective keyword that works and improve SEM performance

Project Period : Mei - June 2020

Email newsletter project

Did Part - Time Project for lensza.co.id, beauty & health e-commerce based in Jakarta

Achieved Results from this Email Newsletter Campaign :

• Sent 1 - 2 email campaign per week to Lensza newsletter subscribers.
• Able to reach open rate for 20.54% for overall performance.

Project Period : Mei - July 2020

Social media strategy proposal

Source : https://docs.google.com/presentation/d/14jPs7ioUFlN_zOCMxUZ2yKB7ru4vDF8H4Susw0m-JOY/edit#slide=id.g8553c330fd_0_7028

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Created Go-Life Social Media Content Revamp Project during RevoU Course on social media course week.

Started to created proposal from decide the objective of the social media, target market and content pillar.

Project Period : June 2020

Content marketing project

Source : https://docs.google.com/presentation/d/1-w6iGoJeAxIj7OJvBRCutVVOxaJCFjt_0BmWgRIcerk/edit#slide=id.g35f391192_00

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Created iPrice Content Marketing Proposal during RevoU Course on content marketing course week.

Started to created proposal for content marketing strategy from research, brief and distribution strategy for the content, the goal is to get our content featured on bonafide media and get high quality backlinks from them..

Project Period : June 2020

google ads project

Source : https://docs.google.com/presentation/d/1Dx7k6wTFmNqbDTToZ4lG10au2PsB3QpHtjPv_b9PPtw/edit#slide=id.g8417aa04d8_0_26769

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Did Google ads Project for RevoU, full-stack digital marketing course provider during RevoU class of Google Ads week

Led team to created plan, keyword research, and implement them through campaign & ad group for 2 weeks until reporting.

Achieved Results from this Google Ads Campaign :

• Able to generate 13.53% for CTR during 2 weeks campaign.
• Able to get highest impression share on 3 implemented ad group
• Get highest ad quality compared to competitors

Project Period : Mei 2020

Facebook ads project

Source : https://docs.google.com/presentation/d/13L1R3V4GNxQYA2fvdqc8HfsvGpFgrpI9H-PWqKthFiU/edit#slide=id.g833fe07206_0_489

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Did Facebook ads Project for RevoU, full-stack digital marketing course provider during RevoU class of Facebook Ads week

Led team to created plan, research, and implemented them through campaign & ad sets for 8 days campaign until reporting

Achieved Results from this Google Ads Campaign :

• Able to generated 53 leads during 8 days campaign.
• Get 8.5% conversion rate on overall campaign performance.
• Able to decreased 41% CPL compared to previous campaign that ran by previous batch
• Created strategy for effective ad sets that generate lowest CPL among other ad sets.

Project Period : Mei 2020

TEDX EXECUTIVE PRODUCER

Source : https://www.youtube.com/playlist?list=PLsRNoUx8w3rPz39cUjuEDHbwMyutMWi3l

https://www.instagram.com/tedxupmjakarta/

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Led all production and planning for the day of the event. Oversaw all of the roles happening on the day of your event related to content production, stage management, technology, and video.

Achieved Results from this event :

• Acquired 8 notable speakers that comes from different backgrounds to present on our event in front of invited 100 attendees. The list of the speakers are, Reggy Hasibuan, Max Mandias, Margaretha Quina, Iga Massardi, Sisyelin Bawekes, Nadya Christina, Hadi Sadikin, and Naufal Abshar.
• Successfully got 13 sponsors to support our event.

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Project Period : February - September 2019

M rezky nugraha

Contact me for a business

+6281929347247

rezkynug@gmail.com