October
“come up with an idea to get people vaccinated”
Shilan Shewki - Art Director
Maria-Electra Papadopoulou - Art Director
In prior communications that encourage the vaccine the rhetoric tone often runs “do it for society's sake”, “get vaccinated for your fellow citizens”, “we are in this together”
Brief 2
Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
However, it's hard to get vaccinated for the sake of the collective when you don't feel like you are a part of it. Especially for minorities that time and time again are let down by the system.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
The trust is off.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
But in all of this division, there is one thing that - for at least a moment - brings people together.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
Soccer
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
Soccer is the most played and watched sport in the world, and the FIFA World Cup is one of the most anticipated sporting events.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
It brings a country together, cheering on their team as one.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
And is conveniently coming up next year.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
A perfect context to use for encouraging people to get vaccinated.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
How though?
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
Starting the playoffs, FIFA launches a worldwide contest that runs parallel to the games.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
The country with the most increasing number of vaccinated people since the start of the cup will win the honor of hosting the FIFA World Cup 2026.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
The count starts when the cup starts and will be updated in real-time.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
It will be shown during the breaks,
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
on the stadium monitors
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
as well as online,
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
and of course the FIFA game.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
So, a country's drive of winning the games will also become the united motivation of winning the honor of hosting the next world cup.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
Creating a sense of belonging and resulting in...
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
Increasing numbers in the vaccination statistics worldwide.
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Maria-Electra Papadopoulou
Young Glory
Shilan Shewki
Thank you for your time!
Shilan Shewki - Art Director
Maria-Electra Papadopoulou - Art Director