SILVER LININGS CONSULTING PROPOSAL
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TABLE OF CONTENTS
01
02
03
04
SECTION A
SECTION B
SECTION C
SECTION C
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OUR COMPANY
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UNDERSTANDING THE PROBLEM
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400,000
Big numbers may help you catch your audience’s attention
OUR SOLUTIONS
Mercury is the closest planet to the Sun. It is a really hot and small planet
MERCURY
Venus has a beautiful name but it’s hot. It is the second planet from the Sun
VENUS
MAIN COMPETITORS
| SUBJECT A | SUBJECT B | SUBJECT C |
COMPETITOR A | Mercury | Venus | Mars |
COMPETITOR B | Sun | Stars | Neptune |
COMPETITOR C | Moon | Light | Jupiter |
COMPETITOR D | Galaxy | Darkness | Saturn |
OUR CONSULTANTS
Despite being red, Mars is actually cold
MARS
Neptune is the farthest planet from the Sun
NEPTUNE
Mercury is the closest planet to the Sun
MERCURY
Venus has a beautiful name, but it’s hot
VENUS
MARKET RESEARCH
Mercury is the smallest
MERCURY
Venus is terribly hot
VENUS
Mars is a cold place
MARS
A
B
C
C
B
A
THE ANALYSIS
Mercury is the smallest planet
MERCURY
Venus is a terribly hot planet
VENUS
Mars is actually a really cold place
MARS
2019
2020
2021
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OUR TARGET
Mercury is the smallest planet
MERCURY
Despite being red, Mars is cold
MARS
GENDER
AGE
15-35
Venus is a really hot place
2/4
36-45
Neptune is an ice giant
3/4
40%
60%
46-55
Jupiter is the biggest planet
1/4
OUR PROCESS
Mars is actually a really cold place
1ST STEP
2ND STEP
3RD STEP
4RD STEP
Jupiter is the biggest planet
Mercury is the smallest planet
Neptune is a cold ice giant
AWESOME WORDS
SECTION A
01
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AN IMAGE IS WORTH A THOUSAND WORDS
OUR PARTNERS
The Earth is the only planet with life
Jupiter is the biggest planet of them all
JUPITER
EARTH
Neptune is the farthest planet from the Sun
NEPTUNE
Mercury is the closest planet to the Sun
MERCURY
Venus has a beautiful name but it’s hot
VENUS
Despite being red, Mars is actually cold
MARS
OUR TESTIMONIALS
“Mercury is the closest planet to the Sun. It is really hot and small”
—JANE DOE
“Venus has a beautiful name but it’s hot. It is the second planet”
—JAMES SMITH
“Despite being red, Mars is actually a cold place. It is the fourth”
—NICK JONES
SNEAK PEAK
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OUR AWARDS
1ST
2ND
3RD
Venus has a beautiful name but it’s hot
MERCURY
Mercury is the closest planet to the Sun
VENUS
Despite being red, Mars is actually cold
MARS
—SOMEONE FAMOUS
“This is a quote, words full of wisdom that someone important said and can make the reader get inspired.”
UPCOMING GOALS
Mercury is the closest planet to the Sun
MERCURY
Venus has a beautiful name but it’s hot
VENUS
Despite being red, Mars is actually cold
MARS
TABLE OF CONTENTS
01
02
03
04
PROJECT & STRATEGY DEFINITION
CONSULTING PROPOSAL
IMPLEMENTING CHANGES
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CHANGE & PROJECT MANAGEMENT
INTRODUCTION
01
Project & Strategy Definition
STRATEGIC PLAN
Week | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
Kick off | | | | | | | | | | | | |
Business Insights | | | | | | | | | | | | |
Mission and Vision | | | | | | | | | | | | |
Strategic Objectives | | | | | | | | | | | | |
Strategy Map | | | | | | | | | | | | |
Balanced Scorecard | | | | | | | | | | | | |
Required initiatives | | | | | | | | | | | | |
First Report | | | | | | | | | | | | |
WORKSHOP 2
WORKSHOP 1
DEFINE YOUR MISSION & VISION
MISSION |
“Mercury is the closest planet to the Sun. It is a really small and hot place” |
VISION |
“Venus has a beautiful name but it’s terribly hot. It is the second planet from the Sun” |
STRATEGY MAP
PERSPECTIVES | STRATEGIC OBJECTIVES | |||
FINANCIAL | Mercury | Venus | Mars | Earth |
CUSTOMER | Jupiter | Saturn | Neptune | Moon |
INTERNAL PROCESS | Galaxy | Space | Dark | Sun |
LEARNING & GROWTH | Cold | Farthest | Hot | Stars |
MISSION | Mercury is the closest planet to the Sun | |||
VISION | Despite being red, Mars is actually a cold place | |||
STRATEGY MAP
PERSPECTIVES | |
FINANCIAL | Mercury is the closest to the Sun |
CUSTOMER | Neptune is the farthest from the Sun |
INTERNAL PROCESS | Saturn has many rings |
LEARNING & GROWTH | Venus has a beautiful name |
STRATEGY MAP
PERSPECTIVES | STRATEGIC OBJECTIVES | |||
FINANCIAL | | |||
CUSTOMER | | |||
INTERNAL PROCESS | | |||
LEARNING & GROWTH | | |||
Objective 2
Objective 3
Objective 4
Objective 1
Objective 2
Objective 3
Objective 1
Objective 2
Objective 3
Objective 4
Objective 1
Objective 2
Objective 3
Significantly behind target
Slightly behind target
Meeting or above target
Objective 1
BALANCE SCORECARD
JUNE
JULY
AUGUST
PHASE 1 |
|
PHASE 2 |
|
PHASE 3 |
|
DESIRABILITY: NEW PRODUCT
PRODUCT | Mercury is the closest planet to the Sun |
CUSTOMERS | Venus has a beautiful name, but it’s hot |
COMPETITION | Despite being red, Mars is actually cold |
MARKET SIZE | Neptune is the farthest planet from the Sun |
1
Very Low
2
Low
3
Medium
4
High
5
Very High
5
STRONG BUSINESS PLAN
What is your current situation?
EFFECTIVE BUSINESS PLAN
What is your Vision?
How will you reach your Vision?
What do you offer?
How big is the market you are entering?
Who are the key players?
How will you differentiate yourself?
What will be your marketing plan?
What are the economics?
What is the capital requirement?
ANSOFF GROWTH MATRIX
03
MARKET DEVELOPMENT STRATEGY
04
DIVERSIFICATION �STRATEGY
01
MARKET PENETRATION STRATEGY
02
PRODUCT DEVELOPMENT STRATEGY
PRODUCTS
MARKET
New
Current
Current
New
01
02
03
04
Less risky
More risky
KEY DRIVERS OF THE PROFIT
| DESCRIPTION | EXAMPLE FROM A FORTUNE 100 COMPANY |
THE SITUATION | Mercury is the closest planet to the Sun | Jupiter is the biggest planet of them all |
THE COMPLICATION | Venus has a beautiful name but it’s hot | The Earth is the beautiful planet we all live in |
THE QUESTION | Despite being red, Mars is actually cold | Neptune is the farthest planet of them all |
ENTERING A NEW MARKET
“PROFITABILITY” PROBLEM |
Venus has a beautiful name, but it’s hot |
“ENTERING A NEW MARKET” PROBLEM |
Mercury is the closest planet to the Sun |
“INTRODUCING A NEW PRODUCT” PROBLEM |
Planet Mars is actually a very cold place |
“M&A” PROBLEM |
Neptune is the farthest planet from the Sun |
ENTERING A NEW MARKET
Is there a potential demand in this Market?
Is it possible to enter this Market?
Will it be profitable? How?
PERFECT SPOT
FEASIBILITY
PROFITABILITY
DESIRABILITY
STRONG BUSINESS PLAN
COMPETITOR COMPARISON | ||||
COMPETITOR | REVENUE | PROFIT | MARKET SHARE | PRODUCT QUALITY |
Competitor A | Mercury | Venus | Earth | Mars |
Competitor B | Jupiter | Saturn | Neptune | Moon |
Competitor C | Mercury | Venus | Earth | Mars |
Competitor D | Jupiter | Saturn | Neptune | Moon |
Competitor E | Mercury | Venus | Earth | Mars |
Competitor F | Jupiter | Saturn | Neptune | Moon |
STRONG BUSINESS PLAN
PRODUCT NAME | KEY CUSTOMER BENEFITS | KEY FEATURES | UNIQUE SELLING PROPOSITION |
Mercury | Mercury is the smallest planet | Venus has a beautiful name | Despite being red Mars is cold |
Venus | Jupiter is the biggest planet | Planet Neptune is an ice giant | The Earth is a beautiful planet |
Mars | Venus is a really hot place | Mars is full of iron oxide dust | Mercury is the smallest planet |
STRONG BUSINESS CASE
YOUR COMPANY NAME | ||
CEO: | Jane Doe | |
CHIEF STRATEGY OFFICER: | James Smith | |
DATE: | June 21st, 2021 | |
VERSION: | 01 | |
CONTACT EMAIL: | youremail@freepik.com | |
YOUR LOGO
PRICING STRATEGY
Venus has a beautiful name but it’s hot
Mercury is the closest planet to the Sun
Neptune is the farthest planet from the Sun
Despite being red, Mars is actually cold
PRICE
VOLUME
COST
PROFIT
PRICING STRATEGY
| PRICING MATURITY MODEL | |||
| BASIC | STANDARD | ADVANCED | LEADING |
PRODUCT NAME LEVEL | 1 | 2 | 3 | 4 |
PERCENTAGE OF COMPANIES | 20% | 70% | 50% | 30% |
DESCRIPTION | Mercury is the smallest planet | Venus has a beautiful name | Despite being red, Mars is cold | Jupiter is the biggest planet |
PRIORITIZATION MATRIX
LONGER TERM INITIATIVES
(actively work to reduce required effort)
INITIATIVES TO BE PRIORITIZED
UNATTRACTIVE INITIATIVES
(do not pursue)
LOW VALUE INITIATIVES
(pursue opportunistically)
EFFORT
IMPACT
High
Low
High
Low
CONSULTING PROPOSAL
02
Business consultant agreement
SUPPORTING ARGUMENTS
Idea development 01
ANSWER
MAIN QUESTION
ARGUMENT 01
ARGUMENT 02
ARGUMENT 03
Idea development 02
Idea development 03
Idea development 04
Idea development 05
Idea development 06
Idea development 07
Idea development 08
Idea development 09
PRIORITIZATION MATRIX
1 | List all your potential initiatives |
2 | Assess the impact & effort level associated with each initiative |
3 | Position each initiative on the matrix |
4 | Mainly focus on the initiatives located in the top right of the matrix |
DEFINING CHANGE & MGMT APPROACH
03
Implement, track & manage progress
CHANGE MGMT STRATEGY
Extreme | | | | Moon | Sun |
High | Mercury | Mars | | | |
Medium | Venus | Sun | Uranus | | |
Moderate | | | Earth | | Jupiter |
Low | | | | | |
| 1 Team Impacted | 1 Business Unit | 1 Division | Half of the Company | Extreme |
COMPLEXITY OF THE CHANGE
SIZE OF THE CHANGE
1 Low Impact
2 Moderate Impact
3 Medium Impact
4 High Impact
5 Extreme Impact
1
2
3
4
5
IMPLEMENTING CHANGES
04
Sales & Strategy Plan
SALES AND STRATEGY PLAN
2. External Analysis
3. Sales Strategy
4. Sales Plan
5. Implementation
SALES AND STRATEGY PLAN
THANKS!
youremail@freepik.com
+34 654 321 321
yourwebsite.com
DO YOU HAVE ANY QUESTIONS?
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