AI – Are you Ready for the future of HR?
WHRC 2024
Michael Kim – Head of HR JAPAC & SAMEA @ Spotify
“It’s almost best to think about ChatGPT as a person – like an intern you have working for you. An “infinite” intern who “lies a little bit” and, at times wants to make their boss ”a little happy”
- Professor Ethan Mollick
UPENN Wharton School of Business
The Evolution of Artificial Intelligence
1956
Artificial Intelligence
the field of computer science that seeks to create intelligent machines that can replicate or exceed human intelligence
1997
Machine Learning
subset of AI that enables machines to learn from existing data and improve upon that data to make decisions or predictions
2017
Deep Learning
a machine learning technique in which layers of neural networks are used to process data and make decisions
2021
Generative AI
Create new written, visual, and auditory content given prompts or existing data.
16 years
50M
100M
Mobile phones: 16 years
Spotify: 8 years
Facebook: 4.5 years
Time to Reach 100M Users
Generative AI is Here
ChatGPT
3 months
How is HR preparing to embrace AI in the workplace?
01
Leadership Preparation
02
Fostering a Culture of Learning
03
Cultural Evolution & Change Management
HR should be focusing on…
Leadership Development
AI’s productivity promise
Amid fears of AI job loss, leaders are 2x more likely to choose ‘increasing employee productivity’ than ‘reducing headcount’ when asked what they
would most value about AI in the workplace.
Leading the Spotify Way
Be a role model, foster trust, promote diversity and inclusion, and create a respectful and collaborative work environment.
Conduct regular 1:1 meetings, offer ongoing feedback, and provide coaching to facilitate your team's growth and development.
Proactively address and prevent issues, while promoting transparent communication for informed and autonomous decision-making.
Establish clear roles, strategic thinking, goal-setting, and a structured work approach for your team.
Fostering a culture of learning
82% of leaders say their employees will need to learn new skills to be prepared for the growth of AI
Growth is our mantra!
If you join Spotify, we expect you to grow. Growth is our mantra, both for Spotify and for our people. The two go hand in hand.
You should be self-driven, ready to take control of your own development and reach your full potential. We can’t guarantee that you’ll get a promotion and a new title every six months but we can help you design your future.
So you should be ready to expand your skills and learn new ones. You should want to make conscious and deliberate decisions about what your journey will be.
Growth as a Theme Park
The only way forward is with a growth mindset!
Culture Evolution & Change Management
HR �expertise
World-class AI algorithms
+
The new HR performance equation
A “people first” HR strategy where innovative and passionate people can be there very best
How prepared is your company to embrace AI today?
Adopt a
growth mindset
Be curious, open-minded and creative and find ways to build
a culture of learning across the organisation
Leadership
Is more important than ever
If not already underway, start to plan and prepare for how you will lead this change in your organisation and use data to help
Learn how employee experience technology can help support your organisation prepare for an AI fueled future.
Know the tech to make it
work for you
Mapping a path to realise the
benefits is key
Less routine work means more time for creativity, critical thinking, problem solving and purposeful work. How do you design roles for this?
5 Ways to Prepare for the future of AI
Trust & Safety
T&S measures must evolve to ensure responsible use, addressing ethical considerations, data privacy, and promoting transparency to build confidence amongst users and stakeholders.
So how has Spotify Embraced Generative AI?
Spotify �for Spotify.
Echo works as a two-sided marketplace matching talent automatically to growth opportunities based on personalized skills and preferences.
23
Overview
Plus many more…
Spotifiers
Content
Source Systems
Disco
of listeners cite personalisation as their favourite feature
81%
DJ knows you and your music taste so well that it chooses for you
For HR & Leaders, how can we leverage AI to be more human?
MK’s Top Takeaways Playlist
If you only remember one thing from this presentation, �make it one of these…
TITLE
We are all HUMAN
Lead with EMPATHY
Lead with COMPASSION
Build TRUST by COMMUNICATING & LISTENING!
PLAY
Lead with VULNERABILTIY
1.
2.
3.
4.
5.