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Samsung & DynaCharge

By Aaron, Connor, Rudy, Marven and Chirag

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D Y N A C H A R G E

Power The Future

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Charges using high powered light beams shot from the charging station into your phone's battery
Works at up to 20 ft
Can charge up to 10 devices simultaneously
Easy to Use (Plug & Charge)

$ 299

INTRO

Welcome everybody, I’m sure we’re all very tired so early in the morning so hopefully our presentation doesn’t put you to sleep. My name is Connor, my group mates are Aaron, Rudy, Marven, and Chirag, and we are DynaCharge. When we first thought up our product it started as somewhat of a joke but turned into something we thought could be fun to explore. This is the Samsung Apollo Wireless Charger, a modern looking ranged wireless charger that’s smaller than an X-Box. The Apollo is the first truly wireless charger that can work at a range of up to 20 ft and supply up to 10 devices at the same time. That means that you can simply walk in your front door, and your phone will start charging immediately. Its that simple. The Apollo works by firing high powered, invisible light beams into a special chip into your device, supplying it with usable energy. And don’t worry about these being death lasers, the beams are comparable to what is used in a computer mouse or a DVD player. The Apollo will cost $299 US and will be available worldwide.

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Marketing Environment

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Marketing Environment

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Customer Relationship Management

Customer Data:

Kiosks set up at retailers for public to sample power of product.

Surveys will be sent to those who purchase chargers for feedback on products.

Interviews in high usage areas.

Leverage with Data:

Rewards Programs

Cross-selling can be done to sell chargers with laptops in bundle packages to build customer

relations.

Social Media Presence

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Segmentation Targeting

Position

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Consumer Segments

Target Market

Positioning

Undifferentiated

Geographic
Demographic
Psychographic
Benefit
Usage Rate

Use Applications

Consumer Segments: for Geographic locations we’re thinking mostly urban areas, people that live in cities are in all likelihood the people who would be interested in our product. For demographics we are interested to selling to people of all demographics seeing as though this is a product appeals to anyone interested in extra convenience. For psychographics we wish to target people who are interested in having major innovation or convenience in their life as for benefit the greatest and well the only benefit sought from our product is no longer needing to buy fodder chargers or be right next to a wall or even in an uncomfortable position just to get some power on wireless devices, with this product you will be able to relax as long as you’re within 20m of the station as for usage rate I believe it depends on the people who buy our product, it could go from and for usage rate it would be rather low in terms of the actual definition of usage rate, it’s very unlikely that people will buy multiple of our product unless they need more than one unless they own a large house

Target Market: Like stated before we don’t have a specific demographic we are targeting and as a result we have a very broad target market thus making our target market undifferentiated, we have no intention of changing how we will advertise our product to appeal to different groups��Positioning: We have positioned our product, as use applications, since our product is entirely based on its ability to charge devices from a distance as it is its intended and only purpose ��

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Segmentation in a business market

The Buying Process

The process of buying can be split into six points:

Need recognition
Gather information
Evaluate your alternatives
Purchase decision
Purchase
Post purchase evaluation

Need Recognition: People want an alternative option for charging their devices for their everyday needs. A wireless system will greatly benefit anybody using this product. However, since this would be a new product, buyers may be hesitant to purchase the product because they have never used it before.

Gather Information: Research the product, check how other buyers feel about the product. This information could be the turning point of the purchase decision.

Evaluate your alternatives: Decide if it is worth investing into a new product, or continue to use the standard charging units.

Purchase Decision: The deciding factor about the purchase. In this step the buyer is determining if the value of the product will be worth the price tag.

Purchase: The buyer purchases the product. They begin to use the product.

Post purchase evaluation: After using the product. The customer can return with any feedbacks or criticisms with the product. They also decide whether to continue using these products or to return to the standard method.

https://www.kullabs.com/classes/subjects/units/lessons/notes/note-detail/5951

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B2B Marketing Opportunities

Sell Products to educational institutions, retailers, wholesalers, Offices and others to make more efficient use of workplace technology.

Manufacture the chargers and distribute them to businesses to be sold to consumers for personal use.

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Product Decisions

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Product Decisions

Specialty product built for anyone in search of charging convenience
Simplicity in packaging with only key information
Globally acceptable design requires only a text translation

PRODUCT DECISIONS

The Apollo is a specialty product that is made for everyone who needs the convenience of not having to carry around 10 chargers with them. Our product also excels in accessibility. It is practically plug and play allowing for almost anyone to be able to buy and install in their home or office. We especially wanted the Apollo’s simplicity to carry over into the box. We want something very simple that will display the product to a potential customer while providing only necessary information about our product such as the name, an image of the product, and the key feature, its amazing charging distance. The simplistic packaging also allows us to use the same packaging worldwide while only having to change the language the text is written in. This will inevitably help streamline our manufacturing and distribution.

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Distribution Decision

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Indirect Distribution

Involves third parties when it comes to distribution:

Warehouses
Retailers

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Indirect Distribution

Why Indirect Distribution?

Most Convenient/efficient
Most accessible

Where we would distribute

Online Store
Retailers like tech stores

Best Buy
The Source
Canada Computers

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Competitive Advantages

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Feel Free to Roam Anywhere while Getting Device Charged

Connect to any Device

(Universal Connectivity)

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Device with a

Wide Range

Freedom from Cables

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Pricing Decision

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Pricing Decision

Reason why the price is 299$

Price High enough to give us a return
Low enough for people to want to buy it
New concept with a relatively high price would attract people

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Promotion Decisions

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Promotion Decisions

TV commercials
Internet advertisements
App advertisements(like instagram)
Emails to people with samsung accounts

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In Summary

Revolutionary Product
Appealing to our pre existing clients
No defined target market
Great business to business opportunities
Specialty products
Distribution: Retail
Competitive advantage: superior product

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D Y N A C H A R G E

Power The Future

Thanks for Listening!

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Slides

Aaron: Segmentation Targeting Position, Promotion Decisions�Connor: Overview, Product Decision�Rudy: Customer relationship management, Segment in business market�Marven: Distribution Decisions, Prices Decisions�Chirag: Marketing Environment, Competitive advantage

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Q & A

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Sources

All product graphics and logos designed by Connor using Adobe Photoshop 2019

Wi-Charge. (2019). Technology. Retrieved from https://wi-charge.com/technology/.

Leonard, K. (2019, February 6). What are Specialty Products in Marketing? Retrieved from https://smallbusiness.chron.com/specialty-products-marketing-1507.html.��No name attached�https://www.stickpng.com/img/electronics/monitors/monitor-apple��No name attached�https://www.pixelsquid.com/png/bar-graph-887519302729602592?image=G03

Vkbandar, /. (2016, May 17). Distribution channels, types and their importance. Retrieved from https://mpk732t12016clusterb.wordpress.com/2016/05/17/distribution-channels-types-and-their-importance/

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Sources

Vkbandar, /. (2016, May 17). Distribution channels, types and their importance. Retrieved from https://mpk732t12016clusterb.wordpress.com/2016/05/17/distribution-channels-types-and-their-importance/.