Earthling Wishes
01
Founder
Cristela Mejica
San Pedro, Laguna, Philippines
earthlingwishes@gmail.com
+639773318956
Problem or Opportunity
Only 7% of world leaders and 24% of lawmakers are female, allowing for male leaders in power to continue to call the shots (DOST, 2022)
Children in the Philippines are at ‘extremely high risk’ of the impacts of the climate crisis, according to UNICEF (2021).
The Green Parent Project exists, an initiative to educate, encourage, and provide sustainable options for parents seeking alternative ways of parenting (Manila Bulletin, 2022).
Value Proposition
Earthling Wishes is the fairy godmother of earthlings who wishes the best for Mother Earth.
Underlying Magic
We surveyed 150 respondents as an initial business assessment. Here's what they expect from us, that we would gladly offer:
ONLINE STORE
78% said they are most likely to buy on Shopee, 12% would buy on Facebook, and 10% via Instagram.
CONSTANT ENGAGEMENT AND AWARENESS TRAINING
60.7% said they would be convinced to buy via emerging digital platforms.
ECO-FRIENDLY PRODUCTS & PACKAGING
94% said they are willing to buy from Earthling Wishes.
PRODUCT
KEY RESOURCES
VALUE PROPOSITIONS
CUSTOMER RELATIONSHIPS
CHANNELS
CUSTOMER SEGMENTS
KEY ACTIVITIES
THE BUSINESS MODEL CANVAS
COST STRUCTURE
REVENUE STREAMS
What key activities do our value propositions require?
Earthling Wishes is the fairy godmother of earthlings who wishes the best for Mother Earth.
Vision: A world where Mother Earth provides, and eco-conscious earthling wishmakers reciprocate the tender loving care.
Mission: The mission of Earthling Wishes is to empower the community to practice eco-friendliness, sustainable living, and green parenting through constant engagement; and to reduce the risk of climate change to the lives of the youth.
what type of relationship does each of our customer segments expect us to establish and maintain with them?
Parasocial relationship.
For whom are we creating value?
The planet Earth and the people living on it (a.k. a Earthlings).
To be specific,
What Key resources do our value propositions require?
through which channels do our customer segments want to be reached?
What are the most important costs inherent in our business model?
For what value are our customers really willing to pay?
For eco-conscious customers seeking eco-friendly and organic products, Earthling Wishes is a small business that offers a chance for sustainable living and green parenting, so customers can make a small impact on the world because wishful thinking about a clean environment shouldn’t be just a dream.
Go-To-Market Plan
07
Competitive Analysis
Keys to Success
Earthling Wishes is new to the green business community, but we have several advantages that are sure to lead to success.
Verte Pilipinas, the only competitor in the area, offers plantable pens, Sugarcane Bagasse, and Cassava Biobags. Luckily, they don't offer essentials such as toiletries, other kitchen supplies, and organic skincare and make-up products.
08
Management Team
The team will initially be small, but tight-knit, to ensure smooth operations. All employees must have completed Junior High School, with a stellar transcript of records. They must be motivated and willing to learn, and volunteer experience is highly acknowledged. The following experiences they gathered will contribute to the success of the business.
Financial Projections
and Key Metrics
Milestone
Once granted some financial aid, Earthling Wishes will be able to serve moms and youth offline and online. We hope to build an audience first before offering new products. In three years’ time, we plan to build a small office store to keep available stock and to create a space for product images. In five years’ time, we hope to offer virtual and on-site internships for youth advocates.
Funding Requirements
An initial start-up capital of ₱10,000 would be sufficient to start a small business at home. Marketing would be done online with a minimum fee of as low as ₱500 for ads. Eco-friendly products to re-sell from three different brands would total less than ₱10,000. Earthling Wishes would mostly spend necessary expenses on eco-friendly packaging, as the founders prefer not to use traditional bubble wraps. It might be more costly than traditional packaging, but the business adheres to its ideals regarding sustainable practices.
Thank you. Let’s be in touch :)
Facebook: https://www.facebook.com/earthlingwishes
Instagram: https://www.instagram.com/earthlingwishes/
Investing in the future of the environment is, ultimately, the greatest investment of all.