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Survey Insights + Competitors

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“Having face-to-face interactions out of the networking formula has put a stopper in new opportunities”

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“I am more of a face-to-face networker so… online measures have made it difficult for me to express my authenticity.”

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Relying solely on virtual networking leaves people feeling socially awkward...

Main Insights

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Main Insights

People don’t feel like they’re getting the best experience due to limitations of the networking apps

“Difficult to look for opportunities on LinkedIn”

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“Hard to sift through jobs already applied for”

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“Setting up is very complicated”

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Main Insights

Users feel negative emotions due to seeing others achievements and comparing themselves to others

“Feels more like a place to flex achievements, rather than to facilitate growth.”

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“Don’t know how to effectively market myself…”

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“Weird trying to sell myself so much”

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Competitive Analysis

LinkedIn & Handshake

Strengths

Weakness

  • Inbuilt protection against unwarranted invites
  • Able to share their trusted business associates with others, creating a community of connected and approved people.
  • Business networking
  • default email settings leave you open to a potentially large number of pointless updates and marketing information.
  • Not exactly suitable for finding mentors who are willing to invest into you.

Strengths

Weakness

  • Allows recruiters to directly DM you.
  • Connects to school network of employers, generally easier to get interviews through than applying online.
  • Limited to mainly job hunting and recruitment, no ability to find a mentor.
  • Very minimal networking features.

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Shapr & iCouldbe

Strengths

Weakness

  • User friendly and works very similarly to popular dating apps
  • Establish connection with fellow industry workers.
  • Direct message features available
  • Need to pay a monthly subscription to meet with more people.
  • Again, not geared toward finding mentors but fellow workers.

Strengths

Weakness

  • Students can select their own mentor
  • Increase social capital and networking
  • For highschool students
  • Not mobile

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My Brother’s Keeper (MBK) & iMentor

Strengths

Weakness

  • Direct mentorship of kids in school to young adults looking for jobs
  • Community based
  • Funds for grants and in-kind resources
  • Not a mobile service
  • Private-Public partnership with US gov
  • Can be hard to startup
  • Primarily made for people of color / minority groups

Strengths

Weakness

  • Virtual and mobile platform available
  • Emergency funding for those in need
  • Matching system for direct mentorship
  • Community based
  • Can be hard to implement
  • Has an app but is primarily a service provided through community
  • Specifically for high school students

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High

Accessibility

Low Accessibility

Professional acquaintances

Long-term mentorship

Our Service

-Made by David Bae