FRIDGEMATE
A smart kitchen assistant
Sidney Setyomulyono and Ellie Hong
App Idea
Ill
Get Started +
@ FridgeMate AI
Scan Fridge
Preferences
Meal Plan
Grocery List
Turn your fridge into a smart
meal plan.
FridgeMate AI helps shoppers use food they already have, plan healthier meals, and avoid buying duplicate groceries.
APP
THE GOAL
THE PROBLEM
Journey to Idea
02
Journey Map: Assignment 4
Same need, different path from intent to purchase
Traditional IKEA Shopping Flow
Around 23 steps
Search
Browse
Filter
Compare
Select
Repeat ×3
Cart + Checkout
The process repeated for desk, chair, and lamp. I had to compare many details and imagine the room fit myself.
IKEA Kreativ AI-led Flow
Around 12 steps
Open Kreativ
Choose room
Add bed
Add items
Visualize
Replace
Summary
Checkout
The AI-led path was faster because I could place the desk, chair, and lamp together and replace items directly.
Key difference: Traditional shopping is keyword-based and comparison-heavy. IKEA Kreativ is visual, room-based, and faster for room-fit decisions.
Journey to Idea
Retail AI
Ecosystem View
Assistant View
- IKEA Kreativ skips the text searching by letting users visually drop items into a room layout
- Instead of typing out every grocery item, our app lets users take a picture of their fridge to log items instantly
- IKEA Kreativ lets users view multiple different products simultaneously to see how they match together
Translate to Capstone Idea
Prototype Demo
03
Conclusion
better decisions
Less friction, better decisions — AI meal planning reduces the steps from "what's in my fridge" to "what's for dinner."
Food waste
Food waste is a real problem — households throw away food daily due to poor visibility into what they already have.
AI works
AI makes the invisible visible — a simple photo turns your fridge into a smart, organized inventory.
future kitchen
The future kitchen is proactive — FridgeMate learns your habits to help you waste less, eat better, and shop smarter.
Thank you!