Breckenridge �Public Schools��2024 Community Survey�Summary of Results
The Morris Leatherman Company
Survey outline
INTRODUCTION
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Who we called
INTRODUCTION
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Who we called (cont.)
INTRODUCTION
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Survey structure
SURVEY RESULTS
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Initial support for tax increase
“A community task force has been working on a ten-year facilities plan to address future student enrollment and operational needs, capacities of existing buildings, and long-term maintenance needs. ��As a result of the work of the task force, the District may ask voters to increase property taxes to provide needed resources to fund investments in students, teaching and learning, transportation, and school buildings and sites.
Based on what you know now, would you favor or oppose such a proposal?”
TAX INCREASE
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The Morris Leatherman Company
Initial support
TAX INCREASE
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Effect of information
TAX INCREASE
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Effect of information (cont.)
“I am going to read some statements about the potential school operational needs and facility and grounds projects and upgrades.
For each of these statements, please tell me whether the information would make you much more likely, somewhat more likely, somewhat less likely, or much less likely to support the proposal.”
TAX INCREASE
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Reaction to details
TAX INCREASE
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Labels show combined % for more/much more likely, less/much less likely and no difference.
The Morris Leatherman Company
Reaction to details (cont.)
TAX INCREASE
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Labels show combined % for more/much more likely, less/much less likely and no difference.
The Morris Leatherman Company
Reaction to details (cont.)
TAX INCREASE
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Labels show combined % for more/much more likely, less/much less likely and no difference.
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Informed support
“Now that you have heard more information about the potential to raise property taxes to fund projects addressing high priority operational and facility needs in the school district, would you favor or oppose such a proposal?”
TAX INCREASE
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The Morris Leatherman Company
Comparison – initial and informed
TAX INCREASE
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Difference is not statistically significant.
The Morris Leatherman Company
Demographic differences
TAX INCREASE
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Demographic differences (cont.)
TAX INCREASE
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* “Parent” includes respondents with children attending Breckenridge Schools.
** “Alumni Parent” includes parents whose grown children attended Breckenridge�Schools in the past.
The Morris Leatherman Company
Demographic differences (cont.)
TAX INCREASE
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Demographic differences (cont.)
TAX INCREASE
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Demographic differences (cont.)
TAX INCREASE
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Demographic differences (cont.)
TAX INCREASE
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Impact of cost information
TAX IMPACTS
“I am going to ask you some questions about the potential costs to fund high priority operational and facility improvement needs in the school district. Each question presents you with both the monthly and the annual costs for an average home worth approximately $200,000. �
For each one, please tell me if knowing the cost�of the proposal would make you support or oppose�such a referendum.”
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Impact of cost information (cont.)
TAX IMPACTS
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Impact of cost information (cont.)
TAX IMPACTS
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Potential tax impacts tested were $360, $480 and $600 per year.
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Impact of cost information (cont.)
TAX IMPACTS
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Grading the district
“Students are often given the grades of �A, B, C, D and Fail to denote the quality �of their work. Suppose the Breckenridge �Public Schools were graded in the same way.
What grade would you give to the �public schools in the Breckenridge �School District?”
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Grading the district (cont.)
GRADING THE DISTRICT
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Benchmark comparisons
GRADING THE DISTRICT
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Benchmark comparisons (cont.)
GRADING THE DISTRICT
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Basis of grade
GRADING THE DISTRICT
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Basis of grade (cont.)
GRADING THE DISTRICT
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Opinions about the school district
SCHOOLS IN THE COMMUNITY
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Opinions about the school district (cont.)
SCHOOLS IN THE COMMUNITY
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Labels show combined % for agree/strongly agree, disagree/strongly disagree and no opinion.
The Morris Leatherman Company
Tax aversion
Participants were asked how much they agreed with the following statement:
“I would never vote for a tax increase,�no matter what the amount or how the money �raised would be used.”
COMMUNITY PERCEPTIONS
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Tax aversion (cont.)
COMMUNITY PERCEPTIONS
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Findings: potential tax increase
SURVEY FINDINGS
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Findings: tax increase (cont.)
SURVEY FINDINGS
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Findings: demographic support
SURVEY FINDINGS
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Findings: potential tax impacts
SURVEY FINDINGS
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Findings: grading the district
SURVEY FINDINGS
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Findings: tax climate
SURVEY FINDINGS
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The Morris Leatherman Company
Thank you!
The Morris Leatherman Company��612-920-0337
morris-leatherman.com
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The Morris Leatherman Company
Survey demographics
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Demographic targets: Gender
SURVEY DEMOGRAPHICS
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Demographic targets: Age
SURVEY DEMOGRAPHICS
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Demographic targets: Parent households
SURVEY DEMOGRAPHICS
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Supplementary demographics: Location
SURVEY DEMOGRAPHICS
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Demographic targets: Past voting activity
SURVEY DEMOGRAPHICS
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Supplementary demographics: Survey channel
SURVEY DEMOGRAPHICS
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Supplementary demographics: Homeowner/renter
SURVEY DEMOGRAPHICS
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