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Campaign Goal:�This is our Pet Dental Health Month campaign. We want you to show how Oxyfresh Pet Dental Water Additive is sneaky dental care and an easy, everyday fix for bad breath and other icky dental issues. Your pet is the main character, and content should feel playful, relatable, and natural to your feed.

Big Idea:�Bad breath isn’t just awkward. It’s often the first sign of dental issues and fixing it should be easy. We got the fix with this SNEAKY DENTAL CARE.

Hashtag: #PetDentalFix

Thanks for joining the Oxyfresh Pet Dental Health Campaign!

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CREATIVE DIRECTION:

“Hey Human… We Need to Talk”

We are going for a campaign from the pets point of view. We are wanting content to feel like it’s coming from your pet’s point of view. Think as if they’re finally speaking up about their breath.

Tone

Funny
Relatable
Lighthearted�Pet-led (no scare tactics)�

Think:�A mock intervention, a funny announcement, or your pet gently roasting you about their breath. “If My Breath Could Talk, It Would Apologize”

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WHAT TO TALK ABOUT:

Benefits:

"Freshens breath "
"Sneaky dental care"
"Fresh breath. Clean teeth. Zero hassle"
"No brushing required"�

Highlight:

The simple pet dental fix: one capful of Oxyfresh in water
Sneaky Dental Care
Bad breath can mean icky dental issues
“Get yours on Amazon”

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Include your pet in all content while prominently featuring the product.

PLEASE take plastic off bottle

Make sure imagery is clear with good lighting:

Think: bright, modern, and clean spaces/backgrounds, ideally with a pop of color

Make sure the product’s front label for product is showing in all content

Accessories are encouraged - bowties, outfits, etc

HAVE FUN WITH IT!

Photo Do’s

Do not mention any competitive brands or include any brand logos in your images.

Please keep in mind clothing items!

Do not use foul or explicit language, reference sexual language or acts, or reference illegal drugs.

Don’t create low resolution content

Don’t make any health claims or statements that are untrue or unethical

Don’t have shipping box in photo or videos

Don’t remove/hide partnership content from platforms after the program has concluded.

Photo Dont’s

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Examples

These photos and videos are the vibe we’re going for!

What Works Best

Pet + product both clearly visible�
Bright, modern, clean settings�
Close-up talking clips or pet POV moments�
Lifestyle moments that feel natural, not staged

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Your caption should sound like a real review. Have it be upbeat, fun, and in your own voice.

Caption Tips

Pet POV encouraged
Mention why you like or use Oxyfresh
Choose 1–2 benefits to highlight naturally
Please don’t copy/paste product descriptions�

CTA:� Point your audience to Amazon� “Get yours on Amazon”

Tag & Hashtags:� Tag @oxyfresh and use:� #PetDentalFix #Oxyfresh #DamnGoodPetCare #OxyfreshPawtner

Caption & CTA

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More Information

Posting Window:� Please post within 14 days of receiving the product

Content Type

Static in-feed post or video (your choice)
Stories are welcome, but do not count toward the campaign�

Questions?� DM us on Instagram or email:� ambassador@oxyfresh.com