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FRUGAL INNOVATION AND JUGAAD�PRELIMINARY RESULTS

SMART DATA SPRINT

MIGUEL AMARAL ! ELSA CAETANO ! CRISTIAN TANTO ! CATARINA MATEUS !�RAJESH SHARMA ! PEDRO MENDONÇA ! TONA ORIFA

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1. WHAT IS BEING DONE ON FRUGAL INNOVATION, BY WHOM?

HOW DO PEOPLE AND ORGANIZATIONS LINK WITH EACH OTHER?

2. WHAT IS BEING DISCUSSED ON FRUGAL INNOVATION, WHERE AND BY WHOM?

HOW DO CONCEPTS AND PERCEPTIONS LINK WITH EACH OTHER?

SMART DATA SPRINT HOW?

General questions

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Overview of Research questions and Methods

RQ 1.1: To what extent Frugal/Jugaad penetrates the innovation Space?

RQ 1.2: To what extent are particular Products showcased when referring to Frugal Innovation vs. Jugaad?

RQ 1.3: To what extent are particular Organizations showcased when referring to Frugal Innovation vs. Jugaad?

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RQ1.1: To what extent Frugal/Jugaad penetrates the innovation Space?

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RQ 1.1: TO WHAT EXTENT FRUGAL/JUGAAD PENETRATES THE INNOVATION SPACE?

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Frugal Innovation has a higher presence (N=1811), compared with Jugaad (N=716) in the innovation Space (top 100 websites mentioning the word “innovation”)

Websites addressing more “Frugal Innovation” are, in general, connected to:
Business (Forbes, HBR)
Consultancy (Accenture, Mckinsey)
Online information and Academia (Wikipedia, UNL, UC);

Websites addressing more “Jugaad” are, in general, connected to:
Social Networks/Online communication (Twitter, TED)
Business (Forbes, HBR) (a lot less than Frugal Innovation)
Policymaking (EC);

RQ 1.1: TO WHAT EXTENT FRUGAL/JUGAAD PENETRATES THE INNOVATION SPACE?

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WHAT IF WE NARROW DOWN THE INNOVATION SPACE?

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WHAT IF WE NARROW DOWN THE INNOVATION SPACE?

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RQ 1.2: To what extent are particular Products showcased when referring to Frugal Innovation vs. Jugaad Innovation?

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RQ 1.2: To what extent are particular Products showcased when referring to Frugal Innovation vs. Jugaad Innovation?

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RQ 1.3: To what extent are particular ORGANIZATIONS showcased when referring to Frugal Innovation vs. Jugaad Innovation?

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RQ 1.3: To what extent are particular ORGANIZATIONS showcased when referring to Frugal Innovation vs. Jugaad Innovation?

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RQ 1.1: TO WHAT EXTENT FRUGAL/JUGAAD PENETRATES THE INNOVATION SPACE?

FROM THIS FIRST APPROACH, WE STARTED REALIZING THAT “FRUGAL INNOVATION” AND “JUGAAD” DO NOT HAVE THE SAME MEANING.

TO EXPLORE THIS DIFFERENCES, WE DID A CROSS-PLATFORM ANALYSIS.

WE STARTED WITH WIKIPEDIA:

1 EXTRACT DATA USING CROSS LINGUAL ANALYSIS WITH TO EXTRACTIONS FOR “JUGAAD” AND “FRUGAL INNOVATION” WIKIPEDIA PAGES.

2. WE MADE A NETWORK RELATED TO CATEGORY IN EACH LANGUAGE.

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2. WHAT IS BEING DISCUSSED ON FRUGAL INNOVATION ON SOCIAL MEDIA?�HOW DO CONCEPTS AND PERCEPTIONS LINK WITH EACH OTHER?

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WIKIPEDIA

OUTPUTS – FRUGAL INNOVATION

FRENCH - RELATING TO ECONOMY, CREATIVITY AND INNOVATION

ENGLISH – POVERTY AND ENGINEERING

PORTUGESE AND GERMAN - INNOVATION

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WIKIPEDIA

OUTPUTS - JUGAAD

OTHER LANGUAGES.

JAPANESE : CULTURE AND LANGUAGES.

SPANISH – BUSINESS AND SOCIAL ECONOMICS

HINDI - INNOVATION; VEHICULE, NORTH STATE

ENGLISH – INDIAN SLANG

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SINCE WE COULD NOT FIND ANY COMMUNITIES ON YOUTUBE, SO WE DECIDE TO UNDERSTAND WHICH CONTENT IS BEING SEEN ON YOUTUBE WHEN YOU LOOK FOR FRUGAL INNOVATION

YOUTUBE

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JUGAAD

YOUTUBE

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WE NARROWED THE INNOVATION SPACE TO THE PROCESS INNOVATION SPACE TO TACKLE THE DIFFERENCES.
THE CO-HASHTAG FOR #FRUGALINNOVATION SHOWED A SMALL NETWORK VERY CONNECTED TO ENTERPRENEURSHIP.

TWITTER CO-HASHTAGS

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THE CO-HASHTAG FOR #JUGAAD SHOWED A BIGGER NETWORK WITH A LOT OF TOPICS NOT RELATED TO INNOVATION, LIKE STRIKES; TV AND INDIAN CINEMA AND NOT REALLY CONNECTED TO EACH OTHER.

TWITTER CO-HASHTAGS

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WE DON’T HAVE A DOMINANT VOICE ON TWITTER. THOSE WHO LOOK MORE RELEVANT JUST TWITTED ONE OR TWO POSTS WITH A LOT OF RETWEETS, BUT NO CONTINUITY.

TWITTER ACTORS

# JUGAAD

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FOR INSTAGRAM, WE ALSO DID A CO-HASHTAG NETWORK.
THE CO-HASHTAG FOR #FRUGALINNOVATION SHOWED SEVERAL COMMUNITIES CONNECTED WITH FRUGAL INNOVATION. WHEN WE REMOVE IT, INNOVATION MAINTAIN SOME COHESION

INSTAGRAM CO-HASHTAGS

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THE CO-HASHTAG FOR #JUGAAD SHOWED COMMUNITIES CONNECTED WITH JUGAAD AGAIN WITH DIFFERENT ISSUES, MOST OF THEM NOT CONNECTED WITH INNOVATION

INSTAGRAM CO-HASHTAGS

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WHAT THE IMAGES TELL US?

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FINAL CONCLUSIONS:

JUGAAD IS A VERY OLD INDIAN WORD, CONNOTATED WITH THE ACT OF DOING SOMETHING WITHOUT RESOURCES. WE FOUND A DIFFERENTIATION ON A PAPER THAT HELP US EXPLAIN WHAT IS HAPPEN:

“Jugaad has different meanings for different people—caste, class, gender, region, language, all make a difference in people’s understanding of jugaad”

So jugaad can be quite offensive to people who have already been stigmatized for

being migrants in an increasingly nativist Mumbai, and for their line of work which is how marginal but resourceful communities get by. So the question of class and caste privilege is very important to the practice and the “owning” of jugaad. It is only privileged people who are allowed to celebrate it.

AMIT S. RAI, ANISHA SAIGAL, AND SHIVA THORAT, “

Jugaad and Tactics”, Society

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FINAL CONCLUSIONS:

FRUGAL INNOVATION IS A TRANSLATION OF ONLY PART OF THE MEANING OF JUGAAD, TRYING TO CLEAN THE “BAD” CONNOTATIONS RELATED TO LOW QUALITY AND PRESENTING IT HAS AN ANSWER TO THE FUTURE.

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THANK YOU!

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RQ1: To what extent Frugal/Jugaad penetrates the innovation Space?

The present results motivated new questions for further investigation:

Is Frugal innovation overlapping with jugaad or with related concepts such as “Circular Economy”, “Do It Yourself” “Maker Movement”?

What is the relationship between “Frugal Innovation” and the 4 standard types of Innovation (according with the OECD), namely: “Product Innovation”, “Process Innovation”; “Organizational Innovation” and “Marketing Innovation”?

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