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Healthy Life

Business ideas presentation

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Our Team

Arslan

Alihan

Emir

Mihail

Jerena

Director

Accountant

Marketer

Administrator

Designer

Director of Mary Velayat

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H/L – is…

  • Commercial manufacturing project designed for sales universal natural coffee scraboves the target audience of which are women and mens, who pays attention to health his skin

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Creation history

  • Problem, we want to solve – uncomfortable and inefficient preparation of homemade Care drugs ( this problem was very relevant)
  • The idea was invented by the team – «decide the above problem, with unusual method»

Conducted survey on the topic – “Do you make faces at home”, showed the following results:

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Survey results

40 % 25% 10% 15%

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Sales volumes(%)

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About the product:

Universal coffee scrubs for all skin types, based on coffee, as well as coffee grounds.

The range includes five types of scrubs – cleansing, nourishing, anti-aging, scrub for oily and problem skin, as well, as hair lost

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About the product:

  • The composition includes ingredients that are valued for their special beneficial properties.
  • Consumers are not at risk of skin problems other than obvious allergies to any ingredient.
  • Products are approved by specialists and are not professional medicines

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Product’s overview

Scrub for oily and problem skin

Benefits: stabilizes the sebaceous glands, fights acne, improves complexion.

Contraindicated for people with allergies to any ingredient.

How to use: apply to clean skin of the face, hands or body, hold for no more than 20 minutes and rinse with warm water.

Made from 100% natural ingredients, therefore – desirable storage – in the refrigerator (shelf life of 10 days)

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Ways of sales

  • Wholesale (in sets)
  • Sale to order (calls, SMS, social networks
  • Retail (sale behind the counter)

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Target audience

  • Our products are intended for women and men, as well as for teenagers (15-18 y. o.), who have skin problems, as well as for those, who want to maintain healthy skin.
  • The price of the scrub is profitable enough for people with lower-than-average incomes to purchase it.

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Competitor analysis

Quality

Popularity

Assortment

Ecology

Services

Garnier

5

4

5

4

1

Nivea

4

5

4

5

1

Faberlic

5

5

5

3

1

Avon

5

5

5

3

1

Healthy Life

5

1

5

5

5

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Promotion channels

Advertising directly with the client

Social networking

Web-site

Page on instagramm

Visit cards

Friends and familiar

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Building a price

  • The cost of the product varies from 6 to 7 tmt (depending on the type and complexity of the product)
  • After a new survey, conducted on the topic – “How much are you willing to pay for it”
  • It shows the following results:

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�Finance Plan (expenses) �

Expenses

Cost

Expenses

Cost

Coffee

0

Capacity

55

Lavender oil

35

Bags

15

Salt

5

Packaging

175

Cinnamon

30

Work

200

Olive oil

100

Burr oil

35

Pink clay

50

Honey

80

All

790

Emerald clay

30

The average cost of the product = 6,64 tmt

( 119 pieces)

Corn starch

10

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Finance Plan (earnings) 1 part

Sold

Forme

Revenue

12

Anti-aging

140

7

Cleansing

85

5

For oily and problem skin

75

10

Nutritious

115

7

Against hair loss

85

410

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Finance Plan (earnings) 2 part

Продано

Вид

Выручка (тмт)

8

Anti-aging

90

8

Cleansing

90

5

For oily and problem skin

75

8

Nutritious

90

9

Against hair loss

105

Итог 450 манат

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Finance Plan (earnings) 3 part

Sold

Form

Earnings

8

Anti-aging

120

8

Cleansing

120

8

For oily and problem skin

120

8

Nutritious

120

8

Against hair loss

120

Итог 600

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Profit

  • Income= 1490 тмт
  • Expenses = 790тмт
  • Profit = 700 тмт
  • Taxes (2,3% from income)= 34,27
  • Net profit =665,73 tmt
  • Profitability Sales  = Net profit/ revenue = 45%

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Covertication with My Tie

  • Advertising
  • Mutual aid
  • Finance support
  • Favorable transactions