RADIUS℠ ©2021
CONFIDENTIAL PROPRIETARY DO NOT DUPLICATE
VIRTUAL SUPER SHOW
IMPORTANCE OF DIVERSITY & INCLUSION IN GOLF
Billion Dollar Roundtable
Women’s Business Enterprise National Council
National Minority Supplier Development Council
Colorado PGA
Colorado Golf Association
Green Building Council
Green Sports Alliance
Global Business Travel Association
WE ARE GOLF
Northwest Turfgrass Association
IndyCar
NASCAR
University of Notre Dame
University of Hawaii
Michigan State University
Presidio Graduate School
GCSA Hawaii, Nevada, Carolinas, Colorado, Oklahoma, Connecticut, Wisconsin, California, Washington, Michigan, Texas
OUR PARTNERS
RADIUS℠ ©2021
CONFIDENTIAL PROPRIETARY DO NOT DUPLICATE
Sport is a way to connect with one another, build character, and respect.
It is a natural foundation to create opportunities for all people and to protect the planet in which we live.
Radius is focused on this intersection between sport and sustainability.
The Importance of Inclusion & Diversity in Golf
Key Areas
The Invitation
Changing Demographics
Golf’s Identity
Growth/Participation
Holistic Business Model
Innovation/Competition/Value
Advocacy
Partners/Business Development
Good Business
Welcome.
PGA Championship, Bellerive Purpose-Driven Activation
“The people here were so positive, the energy was incredible, but the positiveness of it all...”
Tiger Woods
Engage Local, Diverse Suppliers
Gain New Participants
Create Authentic Relationship with Fans
Grow Customers, Members, & Loyalty
Dynamic Impact!
Changing
Demographics
Workforce | Player Development | Supply Chain
Source: US Census, 2019
America’s Diverse Youth
US Census Bureau reports by 2044 more than half of US population will be minority race
92% of US population growth between 2000 to 2014 came from multi-cultural groups (Hispanic, African-American, Asian)
Largest minority group is people with disabilities
Black golfers represent only 5% of US golfing population, according to the National Golf Foundation; access and cost are the biggest reasons why there aren’t more black golfers
1.7% of women-owned businesses generated +$1 million in revenue, an increase of 46% over the past 11 years compared to 12% for businesses overall
More than 11.6 million firms are owned by women, employing ~9 million people, generating $1.7 trillion in sales (2017)
Sources: US Census, WBENC , NAWBO
Forbes “How Millennials Separate Diversity from Inclusion and Why That Matters”
Millennials will pay more for products & services from COMPANIES COMMITTED
to positive social and environmental impact
Nielsen
73% in 2015
“Brands that establish a reputation for sustainability
among today’s youngest consumers have
an opportunity to not only grow market share
but build loyalty...”
55% in 2014
Source: Deloitte 2017 Millennial Study
76%
Millennials view Business as a Force for Positive Change
Millennials are 28% more likely to focus on business impact of minority populations
Golf’s Identity
Photo: LPGA Women’s Network
Growth & Participation
Player Development
Women could add $35 billion to the global golf economy
Women are 38% more likely than men to bring children to golf, increasing female participation would boost number of juniors in the sport
Women account for just 24% of golfers worldwide
PGA Jr. League – 60,000 youth, 25% girls, 14% of color
PGA Jr. League, First Tee, Youth on Course
Grassroots
Photo: Golf My Future My Game
Holistic Business
Workforce | Player Development | Supply Chain
PGA of America Case Study
When suppliers have a positive experience in the business of golf and benefit from golf’s economy, they are more likely to participate in the game.
Golf has been life-changing for the Searcy’s.
“We show up and perform, especially when we have an organization like PGA of America advocating for us. This gives us an opportunity to be introduced to businesses where we wouldn’t normally have an opportunity. We have to create a good value proposition as to why it makes sense to work with us.”
Darrell Searcy, President, Chandler, Campbelle, & Daschle
Innovation Competition Value
Workforce | Player Development | Supply Chain
“Believe in yourself, perseverance...my company philosophy is to serve a great product in a fast and efficient manner, with a smile. And if you do that, you will earn a lot of support.”
Dave Cook, President
Americana Foods
Advocacy
growing the game
License to Operate
driven
purpose
Sources: Accenture CEO Sustainability Study
Deloitte – Verdantix, “Sustainability and the CFO Survey”
Business Development
Partners/Sponsors
Invitation
Inclusion
Diversity
Engage Community
Gain Customers
Drive Loyalty
Attract Customers & Fans
Local Supplier Inclusion
Excite, Programs,
Experience
Educate
partner. collaborate.
Embrace culture
Multi-generational integration
Employee retention
empower. align. promote success.
Economic, Environmental Impact
Empowerment & Inclusion
Community Engagement
Transparency is key to trust
fuel engine for positive impact.
measure. improve. communicate.
Sustainable Growth