Welcome to Recruitment 101!

03

Agenda

Ice Breaker

Establishing a foundation

Take Initiative

Service Directory

How to Recruit Members/Membership Recruitment Package

Evaluate the Success

01

02

04

05

06

Agenda

4 Key Steps

Questions

07

08

Establishing a Foundation

02.

Establishing a Foundation

To begin with, it is important to identify the areas of growth and structure required for your team.

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• Create a Key Club at your school
• Establish an officer team
• Preparing service activities ahead of time
• Scheduling all important Key Club related events/district activities
• Create social media accounts and a website
• Communicate with your LTG

Establishing a Foundation

It is important to establish a strong foundation for your club! This can be done by…

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• Creating an organized schedule that you will follow for the year
• Establish platforms of communication for your club
• Setting goals with your officer team that you will follow for the year
• Open communication with others
• Contribution to the same purpose
• Staying up to date with information

Establishing a Foundation

Steps to establish a foundation for your Key Club chapter:

• Establish an officer team: introduce yourselves and set goals that you will accomplish by a specific date
• Organize a schedule for the year: create a timeline and be specific!
• Logistics and Reliability: think through the logistics of your plan and if it has an attainable goal that you can follow through with; additionally, be sure to have a reliable team to work together in order to obtain maximum success
• Define platforms of communication: through organizing the timeframe for your club, create different messaging groups to communicate with one another (Messages Group Chat, Remind, GroupMe, etc.)
• Plan in advance: this is the last and one of the most important steps; ensure that you plan all activities much in advance in order to allow yourself (and your officer team) time to plan a successful initiative (general/officer meetings, events, service activities, donation drives, socials, fundraisers, etc.)

Prepare for the Year

It is equally important that your officer team prepares for an upcoming Key Club Year.

• Make note of important events (LEDCON, Training Conferences, Service Events, and more)
• Communicate with your respective LTG
• Find volunteering events near by your school and local community
• Promote Key Club at your school (create posters which include the goals and activities of Key Club)
• Engage members of your club through socials and collaborative service events

Create a Schedule

• Online planners
• Create a uniform schedule for meeting dates (both officer and general meetings)

How to Recruit Members

03.

How can you recruit students to join Key Club?

The most important part of being able to successfully recruit individuals to join your organization is by emphasizing your club’s purpose, goals, and activities!

The reason this is imperative to successful recruitment is because not only does it allow students to evaluate if this club is something they are interested in, but by emphasizing the goals, it brings more awareness to what their contributions will go towards.

How can you inform others about Key Club’s goals?

• What Key Club does:
• “We provide our members with opportunities to serve, build character, and develop leadership. Key Club members around the world are learning how to lead and stand for what’s right through service and volunteerism. In partnership with their local Kiwanis club, high school students are making a positive impact as they serve others in their schools and communities.”

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How can you inform others about Key Club’s goals?

2. What Key Club offers:

• Key Club provides students the chance to build their leadership skills through serving others in their community. By participating in numerous means of service, while also attending training conferences and the annual leadership convention, students not only enhance the skills necessary in becoming a leader, but they are provided with the opportunity to meet others, network, and help those in their home, school, and community.

How can you inform others about Key Club’s goals?

3. Making Memories:

• Key Club is a home to the thousands of students that are a part of this International Organization. Members of this organization make everlasting memories through service and leadership.

Membership Recruitment Package

Take Initiative

04.

Take Initiative

Recruitment starts with you!

In order to recruit students, it is important that we take initiative and follow through with our goals. At times, it will be extremely hard to engage individuals and get more people to participate. However, do not give up! There will always be new students that are interested in joining.

Take Initiative

• Stay up to date with your social media: create an Instagram Page and follow the T-O Key Club District Account (@tokeyclub)
• Fliers and posters (can be done online as well)
• Create a website
• Recruitment Video: All officers meet at a chosen location to film

What to include on the website

As a general basis, you should include…

• Home Page

(What Key Club is about and your school)

• Key Club Pledge
• Service Activities (upcoming)
• District Events
• General Meetings (slideshows from previous meetings and the date for the upcoming meeting
• Newsletters (showcase the newsletter for the month)
• Events from your school
• Contact Information

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Website Resources

Social Media KEY-Reminders

Create an Instagram account for your school’s Key Club and follow the district account (@tokeyclub).

• Page Specifications: Include all identifications into your bio (school name, region #, division #, etc)
• Post/Story Content: Remain active by posting consistently and frequently
• Formatting: Create a uniform and professional look by setting a theme for your Instagram feed
• Brand Guide: We recommend using at least 2 colors and 1 font from the brand guide
• Post Suggestions: Reminders, Meetings, Event Pictures, Contact Information, Officer Introductions
• Be Interactive: Upload Reels on Instagram consistently throughout the year

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Service Directory

05.

T-O Service Directory

Service Opportunities

One of the most important parts of Key Club is providing members the opportunity to participate in service activities. Inform members of the importance of service in your community and ensure they are aware that they will be able to help and serve others as well.

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Evaluate the Success

06.

Why do you measure the success of your project?

It is important to measure the success of a project so you can track progress and identify any process improvements. Measuring project success provides valuable insight into member and team satisfaction, aids in continuous improvement, and supports future decisions.

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Receiving Feedback

Use forms to receive feedback from your members!

Google Forms

Create a spreadsheet to ask for suggestions

Members provide their opinion on events

Present Your Data To Members

75%

25%

20-25

20%

26-35

40%

36-45

Charts

Statistics

Student Interest

Meeting Dates

Service Projects

Socials

30%

30%

60%

10%

4 Key Steps

07.

The 4 Steps

• Plan

3. Attract

2. Source

4. Engage

Step 1: Plan

The planning consists of establishing goals, position-specific responsibilities, collaboration between the officer team, and creating a structured foundation (uniform meeting dates) for the year.

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Step 2: Source

Communication with your members and informing them of how the year will look like/what is coming up. Additionally, state how they can contribute to the goals of your team.

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Step 3: Attract

Project to the given audience the goals and purpose of Key Club and establish/regularly update social media accounts and the website.

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Step 4: Engage

Engage members of your club through interactive events and evaluate feedback.

Questions?

08.

Thank you!