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Welcome to State Day 2025

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Welcome!

Please introduce yourself in the chat:

  • Name
  • Role
  • Market/Org. Name
  • Market/Org. Location

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Agenda

10:00 am - Welcome & Introductions - Jaclyn Pace, UFMN

10:20 am - Nutrition and Produce Incentive Programs 101 -

Hannah Goggin, Department of Health & Human Services

10:40 am - Utah’s Own - Emily Ashby

11:00 am - MarketLink SNAP Grants Overview - Lisa Roach, MarketLink

11:20 am - Break

11:40 am - Regulatory Update - Caroline Hargraves, Utah Department of

Agriculture and Food

12:00 pm - Data Collection Project - Bryn Watkins, USU/UFMN

12:20 pm - Navigating the Market Manager Handbook - Jaclyn Pace,

UFMN

12:40 pm - Market Your Market - Josh Jones, Downtown Alliance

1:00 pm - Farewell & Surveys

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Navigating the Market Manager Handbook

A Guide to Running a Successful Farmers Market

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Presented by Jaclyn Pace, Utah Farmers Market Network Director

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Why a Handbook?

  • To help market managers navigate daily operations
  • Utah-specific
  • Living digital document
  • Available free to all market managers
  • Insights from experienced managers
  • Rules & regulations

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How to Use the Handbook

  • Chapter 1: Farmers Markets Matter!
  • Chapter 2: Planning Your Market
  • Chapter 3: Managing Your Market
  • Chapter 4: Creating a Welcoming Market
  • Chapter 5: Rules & Regulations
  • Chapter 6: Sustaining Your Market

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Understanding the Market Manager’s Role

  • Oversee vendor operations and compliance
  • Engage with the community
  • Manage finances, records, and logistics

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Planning Your Market

  • Define market goals and mission
  • Build governance structure
    • nonprofit
    • cooperative
    • for-profit
  • Draft vendor policies and secure legal paperwork

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Managing Your Market

  • Daily Operations:
    • vendor setup
    • promotions
    • SNAP/EBT
  • Seasonal Responsibilities:
    • vendor recruitment
    • marketing
    • compliance

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Creating a Welcoming Market

  • Accepting SNAP, DUFB, Produce Rx, SFMNP
  • Implementing Diversity, Equity, and Inclusion (DEI)
  • Making the market accessible for all

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Rules & Regulations

  • Food safety regulations and compliance
  • Vendor permit requirements
  • Health and safety guidelines

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Sustaining Your Market

  • Customer engagement and special events
  • Fundraising, grants, and sponsorships
  • Measuring market performance

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Conflict Resolution & Market Success

  • Common market challenges and solutions
  • Navigating vendor disputes and customer concerns
  • Leveraging UFMN resources

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Resources and Support

  • Utilizing the network
  • State and federal resources
    • FMC
    • DHHS
    • UDAF
    • UFB
    • USDA
  • Trainings, workshops, and networking

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Conclusion & Q&A

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  • Utilize the handbook
  • Participate in UFMN offerings
  • Questions?

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Please fill out the survey in the chat

Thank you for joining us for State Day 2025!