Personal Branding

Using Social Media

Building an online image

• Person personality matches the person being presented
• Allows people to share relevant information
• Emerging trends in an industry
• Important issues related to interests

Personal Brand Components

Personality - how you behaves, acts, responds, communicates to their communities.

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• What are your beliefs and views on certain topics?
• What attributes would you use to describe yourself?
• How would others describe you?

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Personal Brand Components

Consistency

• How are you presenting yourself in every single online and offline exchange?

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Expertise

• What is your role and what have you done to receive a place in the conversations?

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Types of Personal Brands

• https://ownyourline.lpages.co/what-s-your-personal-brand/

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How to Establish a Personal Brand

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1. Conduct an internal audit of who you are and where you want to go?
1. How would you define yourself? List five words that capture who you are.
2. What experiences have helped define you as a person and professional?
3. How do you communicate with others? Is your voice different from group to group or is it the same?
4. Describe your point of view.
5. How do others in your community feel about you? What consistent themes emerge?
6. What is your personal mission statement?
7. Who are you right now and where do you want to be?

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How to Establish a Personal Brand

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2. Keep brand image and voice consistent

3. Determine your personal brand associations

4. Identify your strategy

• Focus on the content you share, create, and disseminate online

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How to Establish a Personal Brand

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5. Think about what makes you unique

6. Determine what you want to be known for

7. Once established invest in your personal community

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Freberg, K. (2019). Social media for strategic communication: Creative strategies and research-based applications.Thousand Oaks, CA: SAGE Publications.

Freberg, K. (2019). Portfolio building activities in social media: Exercises in strategic communication. Thousand Oaks, CA: SAGE Publications.�

Patel, S. (2016). 9 ways to use social media to build your personal brand. Forbes.Retrieved from https://www.forbes.com/sites/sujanpatel/2016/11/12/9-ways-to-use-social-media-to-build-your-personal-brand/#4a233d823520

Chen, J. (2017). The ultimate guide to personal branding. Sprout Social. Retrieved from https://sproutsocial.com/insights/personal-branding/

10 steps to building your personal brand on social media. Retrieved from https://digitalmarketinginstitute.com/en-us/blog/2017-11-09-10-steps-to-building-your-personal-brand-on-social-media

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