Getting Attention
Exploratory Call
Second Harvest Food Bank | 04.08.2025
Agenda
I’m a digital marketer with 7+ years of experience in SEO, social media and paid search. I lead our sales, account management, and marketing teams.
At Getting Attention, we help nonprofits get more conversions from the Google Ad Grant by hiring experienced ex-Google employees from around the world, to provide a better service at an accessible price.
Jessica King
Business Lead
Getting Attention
About Me
I lead our conversations with nonprofits interested in Google Ad Grant management.
At Getting Attention, we help nonprofits get more conversions from the Google Ad Grant by hiring experienced ex-Google employees from around the world, to provide a better service at an accessible price.
Dana Cabalza
Sales Specialist
Getting Attention
About Me
About Second Harvest Food Bank
Candace Marquardt
Marketing and PR Manager
We want to know.
Ad Grant Overview
Paid search ad
Organic result
The Google Ad Grant provides up to $10,000 per month in free Google search advertising.
Most U.S. nonprofits are eligible for the Grant:
Based on our research, Second Harvest Food Bank is likely eligible for the Grant
Uses for the Ad Grant
Awareness
Volunteers
Events
Revenue
Paid search is a crucial tool in your nonprofit’s toolkit.
The Google Ad Grant allows you to take advantage of paid search with no need for additional budget.
Conversions - uses machine learning to target people who will take key actions like joining a newsletter or donating.
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Speed - typically starts getting measurable results within 3-6 months.
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Control - choose which pages to showcase, keywords to target, and audiences to reach.
Why use
paid search?
Ad Grant Opportunities
Conversion Opportunities
We believe conversions are the most important outcome from the Google Ad Grant.
These are actions users take on your website, like signing up for emails, enrolling in programs, watching support videos and making donations.
We identified the following conversion opportunities that might be a great fit for your Ad Grant.
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Newsletter signups
Volunteer signups
Donations
Keyword Opportunities
Based on our research, Second Harvest should target keywords like:
Local Search Volume in Indiana**
Landing page opportunities
News & Stories
Our recommendations
We recommend Second Harvest build their search marketing funnel by driving traffic to the following pages.
Suggested conversions:
Hospitals
Healthcare
Schools
Universities
Government
Landing page opportunities
Community Food Experience
Our recommendations
We recommend Second Harvest build their search marketing funnel by driving traffic to the following pages.
Suggested conversions:
Hospitals
Healthcare
Schools
Universities
Government
Landing page opportunities
Feed Your Neighbors
Our recommendations
We recommend Second Harvest build their search marketing funnel by driving traffic to the following pages.
Suggested conversions:
Hospitals
Healthcare
Schools
Universities
Government
How we help
Getting Attention’s services | $600/mo
Why Getting Attention
Our engagements are designed to drive meaningful conversions from your Ad Grant.
We hire experienced former Google employees from around the world to provide a better Ad Grant experience at a lower cost.
Questions?
Our shared
path forward
Apply for Ad Grant
Initial Meeting
Approach Call
Today’s meeting