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PHASE 1

PHASE 3

PHASE 2

PHASE 7

PHASE 5

PHASE 4

PHASE 6

CLIENT RESPONSE

COACH ACTION

Phase 1

SHOCK

“Covid19 pandemic - they are closing our business. this can't be true ...”

SECURITY & SOCIAL SUPPORT

"In our current business model, I feel more secure ...”

“I ask… for help”

Phase 2

REJECTION

“Digitization can't help us here ...”

PRESENCE & SELF-RESPONSIBILITY

"I am considering the following possibilities in the digital change ...“

“I now make the decision that…”

Phase 3

FRUSTRATION

“Maybe digital technologies are a possibility after all ...”

COMPARISON & SELF-EFFICIENCY

"Digital transformation is it a �big challenge for me ...“

“I know I am able to do it…”

Phase 4

DESPERATION

“Technical ones could really help us ...”

MINDFULNESS

"I notice a desperation when it comes to digitization ...“

“It’s hard, but the situation is what it is…”

Phase 5

TRY & LEARN

“I'll try the technical means ...”

SOLUTION & FUTURE ORIENTATION

"I can take steps to find a solution to digital transformation ...“

“I know my options and prioritize them as follows…”

Phase 6

REALIZATION

“Digital media actually works ...”

OPTIMISM

"I will find a good solution strategy to digital transformation ...“

“It will be alright...”

Phase 7

INTEGRATION

“We take digitization for granted ...“

GRATITUDE �"I value what I and others have contributed to our digital change ...“

“I have the goal…”

RESILIENCE IN TIMES OF CRISES�how to activate mental resources of your coachee

Identify the emotional reaction and level of self-efficacy

Address mental barriers and build on mental resources