10 tips for creating engaging library webinars
Katie Stewart, Distance Education Librarian�Johns Hopkins University
NCLA Virtual Conference
February 8th, 2019
Using these strategies, we increased attendance at our library webinars by nearly 3x in one year!
1. Be relevant
✔ topic
✔ terminology
✔ assignment-based
✔ midweek/midday
2. Time at point-of-need
3. Know your audience
✔ technology use
✔ time restraints
✔ 2 weeks in advance
✔ registration & reminders
4. Market it
5. Collaborate with others
✔ marketing dept.
✔ IT/tech support
✔ colleagues
✔ word-for-word
✔ include cues
6. Script it
✔ show your face
✔ introduce yourself
✔ chat it up
7. Personalize it
8. Leave time for questions
✔ at least 10 mins.
✔ track throughout
✔ follow-up when necessary
✔ share recording
✔ send thank yous
✔ quick survey
9. Follow-up
10. Assess your efforts
✔ marketing
✔ attendance
✔ inquiries & feedback
Thank you!
Questions?��Katie Stewart�ktstwrt@jhu.edu