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WEAKNESSES

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SWOT ANALYSIS

– PSA

STRENGTHS

  • Modern Equipment – comfortable mall with spacious corridors;
  • Gastronomic area;
  • Social Headquarters of one of the most traditional clubs in the city of RJ;
  • Privileged location - one of the city's most densely populated areas (4 main arteries into and out of Tijuca);
  • Easy Access (52 bus lines, 3 minutes walk from Afonso Pena metro station);
  • Loyalty by the club members/ tradition;
  • Destinations Operations (major traffic generators).

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  • Vertical Shopping area;
  • Very Few parking spaces.

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THREATS

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SWOT ANALYSIS

– PSA

OPPORTUNITIES

  • Region with high qualified demand;
  • Real Estate growth in the surrounding area;
  • Possibility of offering a distinctive cultural and entertainment exposure;
  • Take advantage of open and comfortable spaces to offer good experiences;
  • Use the fact that it is the only shopping mall in the city to have a social headquarters of a club as a marketing force for campaigns and events.

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  • Dominant shopping mall as a competitor in the primary region;
  • Strong street commerce in the secondary area;
  • Expanding competitor is creating a gourmet area.

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