J’s

justonedime.com

Overhaul

Add lead capture banner above the fold

• Supporting, complimentary color (not a current color).
• Pushes down the navigation, making the navigation bar more noticeable.
• Creates enticing offer for lead capture right away.
• Uses most successful lead magnet using data at the time we are able to implement this.
• Must have large margins.
• Must be center aligned.

Improved navigation look

• Center the navigation bar on the browser window.

What do I mean by that?

This is the navigation bar when the window is wide

Improved navigation look

• Center the navigation bar on the browser window.
• Larger, bolder, more prominent text.
• Fill in the button in the navigation. The user will always see the navigation bar when they’re ready to sign up but not always the buttons on the pages.
• Buttons should have a reverse-fill effect when hovered over.

Improved navigation UI

• We read left to right. Show what we offer first.
• We also need to call it “Offers”, “Services”, or “Training”. Calling it “Products” can confuse people that it’s selling merch.
• Make the new “Offers” drop down vertically.
• Consider a tab just for AFM only

Improved navigation UI

• “Free Content” should be renamed to “Free Training”
• It should link directly to the FIND Funnel training

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Improved navigation UI

• New navigation “Resources”
• YouTube
• Blog
• Podcast
• Free Tools
• Free Tools includes a new page of the top 5 lead magnets to select from.

Improved navigation UI

• Change “Why Just One Dime?” to “About”
• Under “About” put:
• Why Just One Dime? [formerly “What We Do Different”]
• Reviews
• Founder’s Story

New keyword optimization headline

Our most important keywords

“Amazon FBA”

“Sell on Amazon”

Do not appear on our homepage except when the YouTube, blog, and lead magnet copy happens to have those keywords in them.

Additionally, this copy is too broad. We need to focus on “This is for AMAZON!”

This copy should make room for more compelling reasons to say on the page underneath it.

Sales Graphic

• This is the most important real estate on our website. We need to show what we offer right here. It is also easier to direct users to “jod.com” than “jod.com/freedom”.
• I suggest an automatically toggling graphic that users can manually toggle.
• After manual toggles, auto toggles stop.

Sales Graphic

• In the Done For You graphic, I suggest making the graphic, but putting a “SOLD OUT” sticker on it.

One single line of press

Let’s only keep what the average Joe has heard of.

Keep it to one line.

This is hogging up too much real estate on our most precious spot on our most precious webpage.

Text (and imagery when applicable) should expand as the browser window width increases.

Text (and imagery when applicable) should expand as the browser window width increases.

While the text and imagery does shrink while as the browser shrinks, it only grows up until the browser is square proportions.

From this point on, we focus on selling AFM

Mention pain point once and then solution

• Here, we mention the same pain point twice without offering the “sell on Amazon solution”
• As far as tying Seth into this pain point copy, currently, these sections feel separate.
• All you need for Seth part is, after the pain point: This was our founder, Seth Kniep� (See how he broke free)

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BENEFIT, PROOF copy and graphic layout

One of the reasons why the video on /freedom is so essential is that is the only thing on our page that shows any detail on what is included. We should consider this like an Amazon listing bullet point section.

BENEFIT, PROOF copy and graphic layout

For example, here is our current copy in YouTube descriptions:

• STEP-BY-STEP TRAINING - Lifetime access to 150 training videos and 500+ pages of training materials that will show you exactly how to build a profitable Amazon FBA business.
• PRODUCT IDEAS - We will provide 3 product ideas for you only with high profit potential including the in-depth research data.
• PERSONALIZED COACHING - Five 1x1 private mentor sessions with your own Amazon expert coach coach who will guide you on the steps in setting up your Amazon store, evaluate your products and provide feedback on your differentiation plan and next steps.
• ONGOING SUPPORT - You receive access to live group coaching sessions with Q&A every week and access to our private Facebook group full of Amazon sellers and Amazon expert coaches who will answer your questions and support you on your journey.
• PRODUCT SOURCING - Our sourcing team in China hand picks suppliers to build your first product (suppliers which most competitors cannot find).

Remove social media sections and “tools” from home

CTA to Book a Call (calling it something else) at the bottom — and also update the footer to align with the new navigation

Navigation bar should be present on every single page*

Clicking anything in the navigation bar should open a new window

Add a subscription option to the blog

Add a search feature option to the blog

Redo the categories to center around Start, Find, Build, Launch, Grow

Redo the page navigation

• Currently, you have to click on “More posts”. Then, it brings you to what you see on the second image.
• Instead, we should have all pages visible on the bottom and the top.
• We also only have the two most recent pages worth of blogs visible.

Redo the page navigation

• That means that blogs that are published but too old to fit on the most recent two pages are not accessible via /blog.
• The only ways to get to the blog are:
• Direct link
• Finding it on Google Search

Dark mode for /blog

Blogs in particular benefit from dark mode because we want to make reading as pleasant as possible for them, keeping retention high and therefore increasing our ranking.

This link should go to jod.com/youtube

It currently goes to a “for beginners” video???

Thin out the top graphic for “Why Just One Dime?” The text can literally be “Why Just One Dime?”

Change from a toggle graphic to a page of validation

Add the validation from Forever 21, BMW, Amazon, and a business from Shark tank.

Consider linking to review sites outside of JOD for further validation on the /reviews page.

(Trustpilot and Google)

Button if they don’t want to book a call and take them through a sales process

Thank you