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Ticket Operations : Sterling College Football

SM410 Sport Finance: Caden Ford, Johnathan Harris, Jacob Hudson, Brennyn Pankratz, Percy Peric, Saul Rodriguez, Brionna Sullen

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Why Ticket at Warrior Football?

Gameday Experience
Maturity/Professionalism
Efficiency & Effectiveness

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What’s the Market?

Demographics of the City of Sterling

Population: 2,328
Median Age: 31.7
Median Income: $43,438
Education: 95.6% High School Graduate
Individuals Below Poverty Level: 12.3%
Veterans in the Community: 172

Demographics of the City of Lyons

Population: 3,739
Median Age: 37.4
Median Income: $43,144
Education: 85.8% High School Graduate
Individuals Below Poverty Level: 19.6%
Veterans in the Community: 326

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What’s the Market?

Demographics of Rice County

Population: 10,083
Median Age: 37.5
Median Income: $45,333
Education: 89.9% High School Graduate
Individuals Below Poverty Level: 14.9%
Veterans in the Community: 4,952

Demographics of Reno County

Population: 64,511
Median Age: 39.5
Median Income: $43,798
Education: 88.7% High School Graduate
Individuals Below Poverty Level: 12.4%
Veterans in the Community: 4,952

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Where Are We at Now?

No Ticket Operating systems
No Reserved Seating
No Ticket Booth
Free Parking

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TicketLeap

TicketLeap is an online dynamic ticketing system. Their vision is to revolutionize the “event” and turn it into an experience that is never forgotten. TicketLeap lets their customer turn their awesome idea into an event site, customized tickets, and a social media experience.
https://www.youtube.com/watch?v=G5p75SHm7mY
http://www.ticketleap.com/info/pricing

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Printing

Sterling would have the option to purchase their own ticket printer. They are called Boca Printers. Ticket printers go for around $1500 new, and $250-$500 used. The smaller printers go for the lower amount, and would take care of Sterling’s needs. Purchasing tickets themselves would cost $200 for 10,000 tickets. You can print anything on the tickets, so design is flexible. Using word to print prints faster. However you can use TicketLeap to print them off as well. If a used printer is purchased, make sure it is compatible with the computer being used.

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Operating a Ticketing System

Require 7- 9 employees. (Work Study)
Scanners placed at North & West entrances of Smisor.
Tickets will be sold/purchased through the TicketLeap system and the Ticket Booth.
Tickets will be scanned by Ipod Touches and the TicketLeap app.

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Stadium Specifications - Main Stadium Seating

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Stadium Specifications - Main Stadium Reserved Seating

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Stadium Specifications - Visitor Stadium Seating

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A New Ticket Booth

As part of the project, a ticket booth will be built to the north of the main gate outside the fence line. The facility will be similar in size to the soccer press box which cost $7,000. (19x9ft)

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Ticket Booth Location

Proposed

Ticket Booth Location

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Parking

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Costs

Hard Costs

Stadium Seats

For a link to the stadium chair, click here.

TicketLeap
Ticket Booth
Ticket Printer

Soft Costs

Work Study Implications

Hard Costs

Stadium Seats - As a premium to reserved seating, the season ticket price will include a stadium seat from sportsauthority.com. The price for a seat is 37.99 and is the brand, The Stadium Chair Company Stadium Chair in the color of Navy. Looking at current attendance, the class decided to target 50 season tickets in the first year, bringing first year cost of stadium chairs to $2,045.47.

TicketLeap - TicketLeap will not cost Sterling College a direct cost. The cost structure for the use of TicketLeap is fee based and passed on to the end consumer. For example, a $10 ticket purchased through Ticket Leap would result in a price of $11.50 for the end consumer. To integrate scanning with the TicketLeap system, we selected to use Apple iPod Touch 5^th generation. When accessing the facility, there will be three access points. Two of the access points are at the main gate while one is at the visitor gate. Each iPod will cost $179 for a total cost of $537.

Ticket Booth - As part of the project, a ticket booth will be built to the north of the main gate outside the fence line. The facility will be similar in size to the soccer press box which cost $7,000

Ticket Printer - Ticket printers go for around $1500 new, and $250-$500 used. The smaller printers go for the lower amount, and would take care of Sterling’s needs. Purchasing tickets themselves would cost $200 for 10,000 tickets.

Soft Costs

Work Study Implications - The addition of ticketing and parking will result in more help needed on game day. Work Study is paid the rate of $7.25 per hour. For Parking Five work study students will be needed. Two to take the money at the entrance gate and one to monitor the exit gate for the home side. Two would be needed to take money and monitor the parking lot on the away side. Six work study jobs would be needed for ticketing at stadium. Two people on the away side, and four on the home side.

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Forecast/Payback Period

Approximate Hard Costs = $10,082.47
Approximate Net Revenue = $4,470.65
The payback period of this project would take approximately 2.26 years. This is provided that the revenue stream remains somewhat even.

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Questions/References

Questions?