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THE BLOCKCHAIN-BASED PASSWORD MANAGER

PASSCRYPT

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Team�

Colin Small

Sophomore

Computer Science

Developer

Brandon Bryant

Graduate Student Data Science & CS

Developer

Russ Miles

Lecturer

PCBE

Strategic Advisor

Angela Tidd

Senior

ISBA

Business Lead

Dylan Wheeler

Sophomore

IT & Philosophy

Developer

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Problem

Too many online accounts

Use bad passwords

Not securely stored

Survey Results

98% reuse passwords
88% have forgotten a password in the last year
89% use words in at least some of their passwords and 50% use words in all their passwords*

I originally had this idea two years ago.

I realized that I had been reusing the same password for nearly all of my online accounts, of which I had nearly 20.

Does anyone else use their pet’s name for their passwords? [chuckle]

When I tried getting fancier with my passwords, I needed to write them down to remember them. That’s even worse! I’ve even met people who leave sticky notes on their laptops with their passwords.

In the interest of wanting to beef up my security, I learned about password managers.

They would essentially manage my passwords for me by autofilling login forms, which would allow me to create highly complicated passwords for every website I use.

But the PROBLEM is that now I’m trusting this other company with all of my most sensitive information. Not only my credentials to every facet of my life but also my billing information and address. That’s a whole lot of trust.

Until very recently, I didn’t know how to build an alternative that would allow me to remain in control of my data while also not needing to trust a third-party.

*Values are rounded and are from 105 survey responses as of 4/15 10:20pm

https://pixabay.com/en/businessman-tablet-control-city-3213659/

https://4sightsolution.com/logistics-and-the-internet-of-things-iot/

http://big5kayakchallenge.com/social-media-icons-transparent-background/luxury-social-media-icons-transparent-background-the-social-media-revolution-elevate-your-business/

https://iconscout.com/icon/mastercard-28

http://www.iconarchive.com/show/circle-addon1-icons-by-martz90/amazon-icon.html

https://riverlandbank.com/personal/

-Our survey results are similar to: https://roboform-blog.siber.com/2015/03/13/password-security-survey-results-part-2/ (larger sample size 1000)

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Solution: A platform for users to confidently manage their online lives by

Generating

Updating

Storing

THEIR PASSWORDS WITH THE BLOCKCHAIN

The solution to Dylans problem is PassCrypt. Let’s say Dylan is creating a new online account or changing one of his old passwords. PassCrypt will generate a random, secure password for him and then store it securely using blockchain technology.

Now, Dylan is using strong passwords that are resistant to attackers and he no longer has to remember or write them down

Just last week in fact, Twitter had a security breach where over 300 million passwords were leaked to the public. Imagine if Dyan used the same password for his Twitter account that he did for his online banking? PassCrypt provides security monitoring for its users and would have immediately notified Dylan of this breach, allowing him to update his password in a matter of seconds.

We live in a digital world today, our whole lies are online And with recent scandals with Facebook and cambride analytical people are waking up to the fact that they need to take their online security seriously

.

Brandon

https://www.google.com/search?biw=1706&bih=793&tbm=isch&sa=1&ei=mxTUWqvdLuPK5gKeo4yQCA&q=store+computer+icon&oq=store+computer+icon&gs_l=psy-ab.3...7311.8393.0.8697.9.9.0.0.0.0.99.723.9.9.0....0...1c.1.64.psy-ab..1.1.94...0i13k1.0.vggnPUDE8tc#imgrc=tAKY8LGT6Pp0mM:
https://abcnews.go.com/Technology/brain-memory-magic-number/story?id=9189664
https://www.google.com/search?biw=1706&bih=793&tbm=isch&sa=1&ei=2xLUWpSNJKrt5gLziIS4Bw&q=gears+icon&oq=gears+icon&gs_l=psy-ab.3..0j0i67k1l2j0l4j0i7i30k1l3.14295.14860.0.15006.5.5.0.0.0.0.114.485.3j2.5.0....0...1c.1.64.psy-ab..1.4.395...0i7i10i30k1.0.5-qYEOO5cg0#imgrc=O_DNKyaHEK3B8M:
https://www.google.com/search?q=refresh+icon&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiim67p573aAhUiq1kKHciJB7EQ_AUoAXoECAAQAw&biw=1706&bih=793#imgrc=D6xn8wnhHSx9kM:

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PassCrypt Provides Maximum Security

1

No central point of failure

2

No need to store personally identifiable data

3

No need to trust third parties with your passwords

We provide Maximum Security to our users through the use of blockchain technology.

Unlike traditional Password managers that are centralized, PassCrypt is a decentralized application. What this means is there is no server in the middle that users need to trust to be responsible with their passwords.

(Laser point to centralized graphic) For example with companies like LastPass, a competing password manager, they have a single server sitting in the middle of everything. For hackers this is an ideal scenario because there is only one pain point that they need to attack. And in fact these attacks have played out in real life and users passwords have been leaked. LastPass, one of the largest Password managers on the market lost millions of users passwords in 2011.

Using the blockchain PassCrypt has a decentralized architecture meaning that there is no central point of failure, no need to store personal info and no need to trust a third party leaving users passwords always available and always safe.

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Initial Target Customer

Educated and employed between the ages of 20 and 30 who live in North America and are familiar with blockchain technology.
They are technically savvy and concerned with their online security.

Initial Market Outlook

24 M

1.2 M

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Future Customer

Internet users with online accounts who are concerned with their online security.

Future Market Outlook

4 B

40 M

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Acquisition Strategy

Maturity

Launch

Growth

Early-Adoption Bonuses

SEO, Social Media, DAPPS Store, Referral Program

Utilize Network

-University Clubs

-FSBS

-Meetups/conferences

Micro-Influencers

External Advertising

-AdEx/Never Stop Marketing

-Hubspot

Switching Incentives

Product Modification

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Business Model

$25 Yearly Subscription

Automatically changes and backs up passwords monthly

Security monitoring

Pay per Password

Paid each time a user backs up or retrieves their passwords

15^¢ Fee

FREE

to use locally

Free to use our software as an offline password manager

Monthly reminders to change passwords

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Manages and auto-fills passwords

100% uptime

Security monitoring

Does not store personal

information

Multi-platform

Etherpass

&

passcha.in

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Why Holloway Prize?

Q1 2018

Business model, website, and MVP

Q3 2018

Complete development

Q4 2017

Idea inception

Q4 2018

Build out advertising channels and develop new features

Q1 2019

Launch ICO for public funding and roll out public launch

Q2 2018

Initial development and release beta

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PASSCRYPT.IO

PASSCRYPT

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QUESTIONS?

PASSCRYPT

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Assumptions:

80% individuals

50% use for free
35% w/o subscription
15% w/ subscription

20% businesses

$2/user/month

$50k base marketing expenses

Scales 10% yearly

Server expenses ~$1k
Office space ~$30k
Part-time salaries $40k

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Competitors

Decentralized

Centralized

Underdeveloped

Developed

passcha.in

Etherpass

Not Marketing To Individuals

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Marketing Strategy

Online

Social Media
Micro-Influencers
SEO

In-Person

University Crypto Clubs
Free State Bitcoin Shoppe
Crypto Meetups & Conferences

External

DAPPS Store
AdEx/Never Stop Marketing

Early-Adoption Bonuses

Founding rounds subsidize fees for early-adopters

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Back-up slide

Asymmetric Encryption

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