SPOTIFY�VOICE TO PLAYLIST

ABOUT THE PRODUCT

• Spotify lets users instantly access millions of songs, podcasts, and playlists in one place.
• It understands listening habits and recommends music that fits mood, time, and context.
• Users can seamlessly discover new artists while enjoying their favorites across devices.
• It has two version
• Paid – No Ads
• Individual Premium
• Duo Premium
• Family Premium
• Student Premium
• Free – Has Ads

P0 PROBLEM STATEMENT

• User feedback indicates a strong need for voice-based playlist creation driven by mood to support everyday activities.
• Currently, users must manually search for mood-based music, which is time-consuming and often fails to deliver relevant results.
• When the music does not match their emotional state especially during moments of stress or excitement users experience frustration and cognitive overload.
• This friction leads to irritation, app drop-offs, and reduced retention, directly impacting user engagement and revenue.

DAU & WHY BUILD THIS FEATURE?

In the Spotify context:

� A user is counted as active if they open the app and perform a meaningful action such as:

• Playing a song or playlist
• Using voice search to create or modify a playlist
• Browsing or interacting with recommendations

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Why DAU matters here:

� A voice-based, mood-driven playlist feature reduces friction and encourages quick, repeat usage throughout the day and directly increasing DAU, session frequency and retention, which ultimately drives revenue growth.

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P0 SOLUTION

• A voice-enabled playlist creation feature that allows users to create, edit, and manage Spotify playlists using voice commands instead of manual search and taps.
• Users can just say what they want, like:

“Create a workout playlist with upbeat pop songs”

“Taylor Swift latest songs”

“Long Drive songs by Harris”

WHO’S IT FOR?

• Users: Faster, effortless mood-based playlist creation, reduced frustration, better emotional connection with music.
• Mood-Driven Listeners

Users who choose music based on emotions like stress, happiness, calm, or motivation rather than specific artists or songs.

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• Hands-Free / On-the-Go Users

Commuters, drivers, gym-goers, and multitaskers who prefer voice interactions over typing or browsing.

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• Casual Listeners

Users who want instant music without spending time curating playlists or searching manually.

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• Discovery-Focused Users

Users open to new music and artists and who rely on Spotify to surface relevant content.

• Spotify: Higher DAU, improved retention, longer sessions, and increased likelihood of Premium conversion.
• Artists & Advertisers: Better contextual listening moments, leading to improved discovery and ad relevance.

PROTOTYPE�VOICE TO PLAYLIST

PROTOTYPE SPEC

DEMO PAGE 1

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• A Mic icon is introduced in the Spotify Home page.
• The icon is clickable which will allow the user to speak.

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DEMO PAGE 2

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• On the click of the Mic icon from the Home page, it will direct the user to the Listening Page.
• Here the user can speak to the app to create a mood based playlist in any language.
• Users can just say what they want, like:

“Create a workout playlist with upbeat pop songs”

“Taylor Swift latest songs”

“Long Drive songs by Harris”

DEMO PAGE 3

• The recognized voice input will be displayed on the Listening page, confirming to the user that their spoken request has been successfully captured.

DEMO PAGE 4

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• Application will step into the Analysing phase based on the input received from the user.

DEMO PAGE 5

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• Mood Detected Successfully.
• On the Click of “Generate Playlist” button, the playlist will be created for the user.

DEMO PAGE 6

• Playlist is successfully created for the user based on the prompt received.
• User has the below options in the page:
• Mark Playlist as Favorite
• Play Songs
• Repeat the song
• Refine by Voice
• Playlist Info & list of songs

DEMO PAGE 7

• The Refine by Voice button remains clickable on this page, allowing users to edit the generated playlist using voice commands.
• Users can provide a new voice prompt to refine and update the existing playlist.

DEMO PAGE 8

• Based on the user’s new prompt, the Playlist is now being updated.

PROTOTYPE LINK

THANK YOU