A LOVE LETTER TO BLACK PEOPLE
SOCIAL MEDIA TOOLKIT
February 14, 2023 - March 17, 2023
HOW TO
USE THIS TOOLKIT
This toolkit contains materials you can post and share on your social media channels, including graphics and sample captions. Please feel free to personalize and use language/messaging that resonates most with your audience. We encourage all to use the campaign hashtags #ILoveMyBlackCommunity and #ThePowerOfUs across all of your social media posts so we can keep track of our digital footprint and impact.
TABLE OF
CONTENTS
WHO WE ARE
04 - 05. Who We Are
THE POWER OF US FUND
06. What is the Power of Us Fund?
ABOUT THE CAMPAIGN
07. A Love Letter to Black People
TALKING POINTS / FAQS
08. What does Pro-Black mean?
09. Who is Pro-Black for?
CALL TO ACTION
10. Call to Action
VIDEOS
11. Campaign Video
12. Reels
GRAPHICS
13. Social Media Graphics (All)
14. Joy
15. Equity
16. Integrity
17. Sustainability
18. Solidarity
LETTER GENERATOR
19. Write your very own letter
LINKS & TAGS TO USE
20. Links, Tags, and Hashtags
WHAT DOES THIS MEAN FOR TIDES ADVOCACY?
As the Nation’s first pro-Black fiscal sponsor, we are committed to operating from a place of love by centering the needs of Black, Indigenous, and People of Color-led advocacy and political organizations transforming policies and systems at the grassroots level while also building an infrastructure uniquely purposed to sustain them. We are leveraging our legal, advising, and compliance expertise to shield movement leaders and strengthen movement infrastructure to mitigate any challenges that reinforce overt and covert anti-Blackness –allowing the heart and spirit of visionary leaders to remain at the forefront of impact and change.
WHO WE ARE
WHO ARE TIDES ADVOCACY’S PARTNERS, AND WHAT DO THEY DO?
Tides Advocacy serves as a fiscal sponsor to over ninety social welfare projects and funds of all sizes across the United States. Our partners represent diverse local and national networks and issue areas. Collectively, they work with and on behalf of communities most impacted by injustice to align political strategies and investments for policy wins and lasting social change. For more information on Tides Advocacy partners, please visit our website.
WHO IS TIDES ADVOCACY?
Tides Advocacy is a racial and social justice organization focused on building independent power for Black, Indigenous, and people of color through advocacy work and a drive toward collective liberation.
Tides Advocacy is the advocacy and political arm and the 501(c)(4) affiliate of Tides.
WHY NOW?
It is not enough to just be anti-racist. We must be pro-Black. We made a commitment in 2020 to work toward becoming a pro-Black organization. After three years of building infrastructure and providing essential support to organizations working for justice, we are now ready to elevate the Power of Us Fund to the next level. Our work is far from done, but we believe these actions are crucial to achieving Black liberation and creating a more inclusive democracy for us all.
WHO WE ARE
WHAT VALUES GUIDE TIDES ADVOCACY’S WORK AS A PRO-BLACK FISCAL SPONSOR?
WHAT IS THE
POWER OF US FUND?
The Power of Us Fund is how Tides Advocacy actualizes our love letter beyond words.
We believe in the liberatory imagination of progressive Black, Indigenous, and people of color-led advocacy organizations that challenge and replace oppressive and white supremacist structures.
We are committed to affirming the Power of Us by mobilizing advocacy resources to focus on rest, resilience, and resistance.
Collectively, we can make a real difference by amplifying the Power of Us.
Please visit our website TidesAdvocacy.org to learn more or donate to the Power of Us Fund.
ABOUT THE
CAMPAIGN
A LOVE LETTER TO BLACK PEOPLE
Kicking off during Black History Month, A Love Letter to Black People is a pro-Black campaign driven by Tides Advocacy to honor those who center the humanity, autonomy, and restoration of Black lives every day.
We seek to:
Tides Advocacy unapologetically celebrates the power of the Black community. Uplifting the joy and love we have for our people, we are pushing philanthropy to take a deeper look at how they give and show them that they can affirm the Power of Us by increasing their giving to Black, Indigenous, and people of color communities.
WHAT DOES
PRO-BLACK MEAN?
WHAT DOES IT MEAN TO BE PRO-BLACK?
Being pro-Black means uplifting, supporting, and centering the dignity, humanity, autonomy, and restoration of Black lives, which is essential to our collective liberation.
HOW DOES BEING PRO-BLACK DIFFER FROM BEING ANTI-WHITE?
Being pro-Black is not the same as being anti-white. It is about love for advancing equality and the rights/policies that protect Black lives, not opposing or being against any other race.
WHO IS
PRO-BLACK FOR?
IS BEING PRO-BLACK ONLY FOR BLACK PEOPLE?
No, anyone can be pro-Black and support the Black community. Allies must use their privilege to help uplift and advocate for the Black community.
WHAT ARE SOME SPECIFIC ACTIONS YOU CAN TAKE TO LEARN MORE ABOUT BEING PRO-BLACK?
First, it is important to actively seek out and listen to the perspectives and experiences of Black lives. Allies can support Black-led power building by amplifying Black voices and educating themselves on the spectrum of identities and issues facing the Black community. Philanthropy is reparations. Allies can also invest in Black-led advocacy organizations’ initiatives.
CALL TO ACTION
01
Donate to the Power of Us Fund at www.tidesadvocacy.org.
02
Amplify and engage on social media by posting and sharing our graphics and videos.
03
Join the movement! Think about how philanthropy works & commit to giving to pro-black community leaders and organizations in your area.
CAMPAIGN
VIDEO
POST DATE & TIME
Starting Tuesday, February 14th
PLATFORMS
Instagram, Facebook, LinkedIn, Twitter, Youtube
SUGGESTED CAPTION
We celebrate Black History Month this year by kicking off #ALoveLetterToBlackPeople, a pro-Black campaign to honor those who center the humanity, autonomy, and restoration of Black lives every day. Join us in uplifting the joy and love we have for our people, not just today, but every day.
#ILoveMyBlackCommunity #ThePowerOfUs
REELS
POST DATE & TIME
Starting Tuesday, February 14th
PLATFORMS
Instagram, Facebook, LinkedIn, Twitter, Youtube Shorts, TikTok
SUGGESTED CAPTION
This month and year-round, we celebrate the love we have for Black people, our communities, and the people who fight to keep us safe, bring us joy, and advocate for our equality. We Love You! Thank you for joining us on this journey as the first Pro-Black national fiscal sponsor and helping us rethink philanthropy.
#ILoveMyBlackCommunity #ThePowerOfUs
SOCIAL MEDIA
GRAPHICS
POST DATE & TIME
February 14th to March 17th
PLATFORMS
Instagram, Facebook, LinkedIn, Twitter
SUGGESTED CAPTION
As the first Pro-Black fiscal sponsor in the nation, Tides Advocacy is proud to celebrate Black History month year round. As we uplift [insert theme here], we build power with Black, Indigenous and all people of color working towards our collective liberation. Our work is far from done, but despite the obstacles – we always transform and rejoice. We urge the philanthropic community to rethink their giving to truly support the advocacy, perspectives, and voices that help us not only survive, but thrive.
#ILoveMyBlackCommunity #ThePowerOfUs
DOWNLOAD GRAPHICS HERE
JOY
POST DATE & TIME
Starting Tuesday, February 14th
PLATFORMS
Instagram, Facebook, LinkedIn, Twitter
SUGGESTED CAPTIONS
Black joy is revolutionary. When the world tries to tell us that the Black experience is only pain and agony, we sing louder, dance harder, and laugh easier. Our joy is sacred. Our joy is precious.
#ILoveMyBlackCommunity #ThePowerOfUs
EQUITY
POST DATE & TIME
Starting Monday, February 20th
PLATFORMS
Instagram, Facebook, LinkedIn, Twitter
SUGGESTED CAPTION
This country was built on labor stolen and extracted from Black people. Return the wealth taken from our communities of color & use philanthropy as reparations. When we work towards equity, we all thrive.
#ILoveMyBlackCommunity #ThePowerOfUs
INTEGRITY
POST DATE & TIME
Starting Monday, February 27th
PLATFORMS
Instagram, Facebook, LinkedIn, Twitter
SUGGESTED CAPTIONS
When we’re honest about our shared history, we can work together with open dialogue to build communities based on integrity and truth.
#ILoveMyBlackCommunity #ThePowerOfUs
SUSTAINABILITY
POST DATE & TIME
Starting Monday, March 6th
PLATFORM
Instagram, Facebook, LinkedIn, Twitter
SUGGESTED CAPTION
We must care for ourselves to continue thriving. Our bodies and minds deserve and require rest, rejuvenation, and love to thrive. Treat yourself like your liberation depends on it.
#ILoveMyBlackCommunity #ThePowerOfUs
SOLIDARITY
POST DATE & TIME
Starting Monday, March 13th
PLATFORMS
Instagram, Facebook, LinkedIn, Twitter
SUGGESTED CAPTION
Leaders can be found in the big moments and the small ones. Seek them out, support them, and uplift them. Believe them when they share solutions to problems in our communities. Let’s ensure they have the necessary resources to continue doing the work.
#ILoveMyBlackCommunity #ThePowerOfUs
LOVE LETTERS TO
BLACK PEOPLE
OUR LETTER GENERATOR
Write your very own love letter to your community using our letter generator and post it on your social media channels. Don’t forget to tag us and use our hashtags #ILoveMyBlackCommunity and #ThePowerOfUs in your post!
HOW TO USE THE LETTER GENERATOR
STEP 01
Select your prompt
STEP 02
Write a letter or response
STEP 03
Press the “create” button
STEP 04
Download the image on your device
STEP 05
Post on your social and tag us!
LINKS & TAGS
TO USE
LINK IN BIO OR SWIPE-UP LINK
ACCOUNTS TO TAG
LinkedIn: Tides Advocacy
Twitter: @TidesAdvocacy
Instagram: @tidesadvocacy
Facebook: Tides Advocacy
PRIMARY HASHTAGS TO USE
#ILoveMyBlackCommunity
#ThePowerOfUs
HIDDEN HASHTAGS (UP TO 30)
•
•
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#ALoveLetterToBlackPeople
#BlackHistoryMonth
#CelebrateBlackHistoryEveryDay
#ProBlack
#AllBlackEverything
#Philanthropy
#BlackisBeautiful
HIDDEN HASHTAGS EXAMPLE
THANK YOU.
I LOVE YOU.