Project overview

Create a brief but detailed plan for your business. What is the most relevant information you can provide potential investors, partners, and customers? Make sure your research is thorough! Your job is to prove that you have a good idea and are the correct person or people to execute it

Team size: 1-3

Problem Statement and Solution

• Describe the problem you’ve identified that your business will solve
• How does your idea solve this problem? Be specific

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Identity, Team, Key Roles

• Describe your business. This is a good place for a mission statement
• Who is involved in your business and what do they do?

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Target Market

• Describe your target market. Demographics and other key info about your potential customers

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Competition and SWOT Analysis

• Who is your key competition?
• Describe your strengths, weaknesses, opportunities, and threats

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Product / Service Line

• Describe the products / services your business offers
• How do these things benefit your customers?

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Revenue and Expenses

• How will your business make money?
• What are your business’ costs?

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Marketing and Sales

• How will your business reach new customers and brand itself?
• How does your business actually make a sale?

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Milestones

• What are your business’s short and long term goals?

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NYP

Problem Solving

PRF

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I assess options and plan actions to create solutions by looking at evidence, the outcomes of past attempts to solve analogous problems, and the reasoned potential for impact.

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When appropriate, I initiate an explicit design process in collaboration with others and identify the most useful stage of the process to solve a problem or problems in a given situation.

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NYP

Creative Process

PRF

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I try a new idea or innovate on a former idea (privately and/or publicly) even when I’m unsure of the outcome, and engage in self-reflection about how I felt.

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I produce original creations that express and build upon a concept and/or idea.

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