Action Map & App
A citizen-centric resource for easy and effective action
MarkHanis@gmail.com
***DRAFT***
Problem(s)
Starting in 2017, the Republicans control the federal government (White House, Senate, and House of Representatives). Most efforts to advance progressive policies must expand to the city, county, and state levels while also keeping pressure on the federal level.
We need a multi-level engagement platform to ensure maximum impact.
Problem(s)
Currently, most citizen mobilization is siloed and either issue or organization specific. Citizens often need to visit three or more websites to find out how to take action on the issues they care about.
Organizations struggle to recruit new members and often neither share lists nor coordinate with other organizations.
We need a centralized citizen-centric platform for easy and effective action across multiple issues.
21st Century Organizing
In addition to centralizing each level of policymaking, we need to leverage the full toolbox of actions:
21st Century Organizing
We need to channel a lot of online activity to offline action and sustain it by building meaningful relationships and a sustainable community.
21st Century Organizing
We need a user-centric, user-friendly, multi-issue, integrated city/county/state/federal level two-sided market.
For both citizens and organizations, realizing the change we want to see in our cities, counties, states, and country should be as easy as booking a flight, ordering a ride, finding a date, funding a start-up, or buying/selling goods.
Promising signs
nominations vs. climate policy)
Promising signs
Cities, counties, and states have a long history of adopting policies at odds with federal guidance.
A few pioneering states can take on various issues and eventually influence federal policy.
Solutions: Map & App
A multi-layered map where the user can:
Solutions: Map & App
An app where the user can:
21st century citizens should be able to exercise their civics in one place where they can
Solutions: Map & App
zoom in & out of the 4 levels of government affecting their lives (city, county, state, federal) as easily as…... | |
centralize all the policies/issue affecting their lives as simple as……. | |
enjoy a user-friendly experience as seamless as……. | |
get feedback and track progress as fun as….. | |
Potential Partner Organizations
(Not Exhaustive)
Established Landscape
New Landscape
(Partial List)
Potential Funders
Contributors & Advisors
(Partial List)
Contributors
Advisors
Timeline
Develop/Finalize deck | February 28 |
Test interest from potential partnership organizations | March 5 |
Secure seed funding | March 15 |
Develop a minimum viable product (MVP) | May 30 |
Test for viability and improvements | June 30 |
Handoff to a larger organization or raise funding & scale MVP | July 31 |
Draft Budget
Salaries and benefits | $390,000 |
Vendors | $1,000,000 |
Travel | $10,000 |
Marketing | $500,000 |
Total | $1,900,000 |
Revenue Model
Non-profit |
|
For profit (Benefit Corporation) |
|
For profit |
|
Exit Strategy
What does success looks like?
A highly used map and app that organizations and citizens use regularly to exercise their civic duty.
What would an exit strategy look like?
Risks / Concerns
Some risks or concerns include:
How You Can Help
Sample App User Experience
Welcome to Progressive Map!
Your phone shows that you are in:
Nashville, Tennessee
Please
Confirm | Change
January 24, 2017
This day’s/week’s action is to:
Tell Senator Lamar Alexander that the nominee for Health & Human Services, Tom Price, for passing bills to personally benefit.
Call & Get Script
Calling the office of Senator Lamar Alexander….
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Script: Hello, my name is ____ and I am from Tennessee. I am calling to express my opposition to Tom Price for Secretary for HHS because of his use of public bills for his personal benefit. Please tell Senator Alexander to reject Tom Price. Thank you.
---------------------------
Hang up
Sample App User Experience
Thanks for being a super citizen and calling Senator Alexander and supporting good ethics in government!
We need 571 more calls to make this a priority
Take another action!
What other issues do you care most about?
Next
You can have a bigger impact by engaging your contacts across the city, county, state, and county on Facebook & LinkedIn. And it’s more fun!
Do you allow Progressive Map to have access to your
Next
Sample App User Experience
How often should we notify you to make calls?
Next
Based on your profile, the next best action you can take is:
Message your friends in Ohio to call Governor John Kasich to veto Bill 1340 the “Pain-Capable Unborn Child Protection Act”
Next
Facebook Messenger
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Hey [John Smith],
I hope you are well.
Please click here to call Governor Kasich and ask him to veto Bill 1340 the “Pain-Capable Unborn Child Protection Act.”
Thanks,
Jane
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Send
Sample App User Experience
Based on your phone’s location, your State Senator, Randy McNally, is hosting a townhall meeting on Wednesday night at the Oak Ridge High School.
Click Here to add event to your calendar.
Next
Based on your phone’s location, Black Lives Matter is hosting a rally at Bridgestone Arena.
Click Here to add event to your calendar.
Next
Based on your phone’s location, Jane Doe, is hosting her campaign kickoff for Board of Education.
Click Here to add event to your calendar.
Next