Dark Patterns:�Other Patterns

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Types of Dark Patterns

• Trick questions
• Sneak into Basket
• Roach Motel
• Privacy Zuckering
• Price Comparison Prevention
• Misdirection

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• Hidden Costs
• Bait and Switch
• Confirmshaming
• Disguised Ads
• Forced Continuity
• Friend Spam

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https://darkpatterns.org/types-of-dark-pattern.html

Privacy Suckering

DARK

PATTERN

Privacy Zuckering

• You are tricked into publicly sharing more information about yourself than you really intended to. Named by Tim Jones as a homage to Facebook CEO Mark Zuckerberg.
• In its early days, Facebook had a reputation for making it difficult for users to control their privacy settings, and generally making it very easy to "overshare" by mistake. In response to feedback from consumers and privacy groups, Facebook has created a clearer, easier to use privacy settings area.

Privacy Zuckering

Price Comparison Prevention

DARK

PATTERN

Price Comparison Prevention

• The retailer makes it hard for you to compare the price of an item with another item, so you cannot make an informed decision.

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• Retailers typically achieve this by creating different bundles where it is not easy work out the unit price of the items within the bundles.

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• In the Sainsbury’s website, it is not possible to compare the price of the first item to the second item.

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Price Comparison Prevention

Bait & Switch

DARK

PATTERN

Bait & Switch

• The user sets out to do one thing, but a different, undesirable thing happens instead.
• The most famous example of digital bait and switch was Microsoft’s misguided approach to getting people to upgrade their computers to Windows 10.

Bait & Switch

Start upgrade

Friend Spam

DARK

PATTERN

Friend Spam

• The product asks for your email or social media permissions under the pretense it will be used for a desirable outcome (e.g. finding friends), but then spams all your contacts in a message that claims to be from you e.g. LinkedIn

Friend Spam

• If you click the innocent-sounding button "Add to network" you are inadvertently giving Linkedin permission to spam every person you've ever emailed.

Ethics of OTHER Dark Patterns

Discussion:

1. How right or wrong?
2. Does this change depending on the circumstances?

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Acknowledgements

#CheckYourTech

The authors of these slides and the participants of the Ethics4EU project gratefully acknowledge the support of the Erasmus+ programme of the European Union. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

www.Ethics4EU.eu

#Ethics4EU