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Mohammad Anwar

Real Estate Case Study (Google Ads)

Visit My Personal Website

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Achieving 4200 leads monthly with 48% quality percentage

Duration:

4 Months

TTL Conv:

17,200

CPL:

Rs.310/-

Spent:

Rs. 5.33M

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Details of the Brand

Product:

2, 3 & 4 BHk Flats

Market:

India

Project Cost:

70L - 1.5Cr

Target Spent:

Rs. 10,00,000/- Per Month

Target CPL:

Rs. 500/-

Target Leads

2,000 Leads Per Month

Date Range:

Dec 1st, 2021 - Mar 31st, 2022

This real estate brand is one of the top builder in south india with a vision to be the world’s largest real estate developer.

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Challenges

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Objectives

  • To achieve 2000 enquiries (Leads) per month with 40% Quality Ratio.
  • Getting 2000 enquiries per month who are looking to purchase an apartment within the price range of Rs. 70L - 1.5Cr.
  • Efficiently spending Rs. 1 Million per month on conversion focused campaigns.

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Approach

  • Constantly checking the campaigns to maintain the quality, quantity and CPL of leads.
  • Based on the quality of the leads, strategizing and planning budgets for various networks and taking different optimization steps.
  • Targeting various set of audiences

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Strategy

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Tools Used

  • Google Ads
  • Tag Manager (Implementing Tracking Codes)
  • Clarity (Tracking user behaviour on website)
  • Google Analytics (Data Tracking & Analysing)
  • Leadsquared (CRM)
  • Google Optimize
  • Google Sheets

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Achieved Results (Google Ads Overview Snapshot)

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This brand got 17,200 leads with 48% quality percentage in 4 Months.

Total Leads: 17,200

CPL: Rs. 310/-

Quality %: 48%

Valid Leads: 8256

CPVL (Cost Per Valid Lead): Rs. 645/-

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Want to hire me?

You can hire me on my

Personal Website https://anwarmohammad.com

Or

Simply Email me on “contact@anwarmohammad.com”