BRAIN FUEL� - A PERSONALIZED ABACUS PAATHSHAALA!

- PRESENTATION BY VIDUSHI BHAGERIA

ABOUT THE COMPANY

• BRAIN FUEL is a company dealing in Abacus Education.

​

• Abacus education is an area that still remains untapped to a great extent.

​

MARKETING MIX

PRODUCT

PROMOTION

PRICE

PLACE

Available both online and offline

Advertisment

Public Relations

Personal Selling

Product placement

Abacus course

Reasonably priced (Rs. 1599/ per level)

MARKETING PLAN

9 Steps Marketing Plan of Brain Fuel

TARGET AUDIENCE

• The target audience for Abacus course would be the school children from 5-15 years of age.

​

​

• This age is the best to concentrate and practice.

​

​

• According to a survey, Indian school segment is a huge market with 300 million school going children.

CONSUMER PROFILE

AGE

GENDER

GEOGRAPHICAL FACTOR

M

W

The school going children from North west would be targeted for offline classes.

Online classes could be pursued by children all over the India.

Audience comprises of both girls and boys equally.

Children from 5 to 15 years of age.

MESSAGE TO THE AUDIENCE

• Brain Fuel provides the fastest Abacus course in India.

​

​

BASIC PLAN

​

TOTAL TIME = 16 months/1.4 years

​

COURSE DURATION = 1.6 months for each level

​

SESSIONS = Twice a week

( 2 hours per session)

​

LEVELS = 10

​

​

​

WHAT SETS IT APART?

USP

VISION

PERSONALIZATION

Fastest Indian Abacus course

​

We believe that every student is unique. Therefore, ensure offering personalized and interactive way of learning to each student.

Commitment towards Quality

​

MEDIUM FOR MESSAGE

ADVERTISEMENTS

YOUTUBE CHANNELS

PRINT MEDIA viz. Newspapers, Pamphlets, Brochures

SOCIAL MEDIA ( Facebook, Whatsapp, Instagram)

WORD OF MOUTH

LEAD CAPTURE SYSTEM

WEB ANALYTICS

PARENTS’ �WORKSHOP

PLANTATION �DRIVES

MEDITATIONAL �WORKSHOPS

Could act as PR activity.

Could assist in generating engagement.

Here, the benefits of Abacus course could be explained in-person.

Could be helpful for developing database as to who is interested.

LEAD NURTURE SYSTEM

PHONE CALLS

E-MAILS

Consistent comunication.

Announcements could be made through mails.

Can work as reminder

FREE TRIAL

PERSONAL SELLING

SALES CONVERSION STRATEGY

Giving them an offer

to try the course

for 10 days

without paying anything.

Persuading the parents

with the help of

highly experienced salesmen.

DELIVERING A WORLD CLASS EXPERIENCE

APPEALING AMBIENCE

OMNI CHANNEL �STRATEGY

ONLINE COURSE

FREE MATERIALS

INCREASING CUSTOMER LIFETIME VALUE

PHONE CALLS

QUIZZES AND CONTESTS

FREE WORKSHOPS

SUMMER CAMPS

To collect info about progress.

To generate engagement

To create interest amongst students

To rejuvenate the children

ORCHESTRATING �AND �STIMULATING REFERRALS

Offering discounts if they take admission in groups of two or more.

Giving an advantage over cost if one succeeds in getting admission.

Regular upgradation

THANK YOU!